Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal Daengku: Journal of Humanities and Social Sciences Innovation Jornal Of Tourism Sciences (Toursci)
Asyifa, Melia Sukma
Unknown Affiliation
Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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The Efficacy of Instagram in Event Marketing: An Empirical Study of Engagement Strategies : Efektivitas Penggunaan Instagram dalam Pemasaran Acara: Analisis Empiris atas Strategi Keterlibatan Audiens Muhammad Salim, Muhammad Arfin; Asyifa, Melia Sukma
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 1 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku3214

Abstract

This study examines the effectiveness of Instagram as a promotional tool for event organizers in Makassar, specifically focusing on PT. Slemmersindo's strategies. Utilizing qualitative data gathered through interviews with marketing managers, event coordinators, content creators, graphic designers, and customers, as well as observational analysis of the company's Instagram account, the research provides insights into audience engagement and brand visibility. The results reveal that high-quality visual content and consistent branding significantly enhance audience interaction and emotional connection. Additionally, creative and engaging posts not only attract attention but also foster strong relationships with potential customers. The findings suggest that effective use of Instagram allows event organizers to differentiate their brands and provide unique experiences, ultimately improving customer satisfaction and event attendance. Overall, the study highlights the integral role of strategic social media practices in the contemporary event marketing landscape, underscoring the importance of understanding audience preferences and delivering tailored content.
Mathematical Analysis of Overtourism and Carrying Capacity in Bali Tourism Using a Logistics Growth Model Asyifa, Melia Sukma; Liestiandre, Hanugerah Kristiono; Muhammad Salim, Muhammad Arfin
Jurnal Toursci Vol 3 No 5 (2026): Vol 3 No 5 April 2026
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v3i4.1163

Abstract

Background. The growth of tourism in Bali has become a complex and multidimensional phenomenon, where the increase in tourist numbers has a significant economic impact but also triggers environmental, social, and cultural pressures. Overtourism occurs when the number of tourists exceeds a destination's carrying capacity, creating an imbalance in the system. Empirical studies show that the post-pandemic surge in tourism has a positive economic impact but also increases pressure on the environment and infrastructure. Aims. This research develops a dynamic logistics growth-based mathematical model to explain the relationship between the number of tourists and the capacity to accommodate in Bali's tourism system. The model is formulated as a nonlinear differential system in which capacity is treated as a time variable. Results. The results of the analysis show that carrying capacity is dynamic and degrades as tourist pressure accumulates. Conclusion. This study introduces the concept of effective capacity and shows that overtourism is an endogenous phenomenon in the tourism system.
Co-Authors Kristiono Liestiandre, Hanugerah Muhammad Arfin Muhammad Salim