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Analisis Swot Sebagai Strategi Dalam Meningkatkan Keunggulan Bersaing Baznas Kota Palembang Esa Rahmahesa; Iceu Sri Gustiana; Safitri Asrol
Journal of Religion and Social Community | E-ISSN : 3064-0326 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jrsc.v1i3.253

Abstract

This research is entitled SWOT analysis as a strategy to increase the competitive advantage of BAZNAS Palembang City. The method used in this research is a qualitative or field method, namely collecting primary data by describing the condition of the object being studied in the field, then the problems that arise will be reviewed and analyzed in depth based on factual and accurate data using data collection techniques in the form of observation, interviews. and documentation. Based on the research results, BAZNAS Palembang City has implemented a strategy for managing zakat funds well and professionally. The SWOT analysis shows that the national zakat management institution has strengths in terms of effective and efficient zakat collection, but also has weaknesses in transparency and accountability. The opportunities that exist for national zakat management institutions are increasing cooperation with related parties and utilizing technology, while the threats faced are competition with other zakat management institutions and changes in regulations.
ANALISIS TINGKAT PEMAHAMAN TERHADAP KEWAJIBAN MEMBAYAR ZAKAT PADA PENGUSAHA WALET DESA PANCAWARNA KECAMATAN PEDAMARAN TIMUR OGAN KOMERING ILIR Riska Andini; Rudi Aryanto; Safitri Asrol
El-Mubarak: Islamic Studies Journal Vol. 1 No. 1 (2024): El-Mubarak - Islamic Studies Journal
Publisher : CV. Cendekiawan Muda Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70656/emisja.v1i1.66

Abstract

Zakat merupakan kewajiban fardhu yang wajib dibayarkan oleh seluruh umat Islam dalam keadaan tertentu. Zakat terbagi menjadi dua bagian yaitu Zakat Fitrah dan Zakat mal. Zakat ini diberikan kepada 8 orang penerima yang berhak. Zakat penghasilan usaha susu termasuk dalam zakat mal yang berarti zakat pengusaha yang dibayarkan kepada seluruh umat Islam sebelum nisab dan langsung dipotong. Penelitian dilakukan di Desa Panchavarna, Subbagian Pedamran Timur, Kabupaten Ogan Komering Ili. Dalam penelitian ini penulis menggunakan metode kualitatif dan metode deskriptif. Komunitas yang dipilih penulis sebagai objek penelitian adalah 15 orang pengusaha burung walet yang berasal dari desa Panchavarna bagian timur Pedamran kabupaten Ogan Komering-Ili. Penulis juga menggunakan beberapa metode untuk mengumpulkan data seperti observasi, wawancara dan dokumen serta informasi sekunder dari sumber yang tersedia seperti buku, jurnal, internet, jurnal dan laporan pertama. Pemahaman pengusaha walet mengenai kewajiban pembayaran zakat di desa Pancawarna Kecamatan Pedamaran Timur Kabupaten Ogan Komering Ilir belum memahami mengenai zakat usaha walet . masyarakat memiliki pandangan yang berbeda mengenai zakat sarang burung walet Karena masyarakat tidak mengetahui apakah zakat tersebut termasuk kedalam zakat perkebunan atau zakat pengusaha , kurangnya pemahaman tersebut berhubungan dengan pengertian zakat usaha walet , ,nisab , dan haul zakat usaha walet serta tata cara pengeluaran zakat hasil usaha walet . juga belum adanya petugas-petugas yang berperan dalam mengurus zakat.
Penerapan Strategi Pemasaran Untuk Menigkatkan Penjualan Usaha Toko Bedcoverkuplg di Palembang Berdasarkan Perspektif Ekonomi Syariah Ayu Nurhaliza; Hilda; Safitri Asrol
Lentera Jurnal Manajemen Vol. 4 No. 2 (2026): Lentera Jurnal Manajemen
Publisher : Lentera Ilmu Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Competition in the digital business world requires Micro, Small, and Medium Enterprises (MSMEs) to implement effective marketing strategies that align with sharia principles. The purpose of this study is to analyze how marketing strategies are implemented to increase sales at the Bedcoverkuplg Store located in Palembang, and to evaluate the role of these strategies from a sharia economic perspective. The method used in this study is a descriptive qualitative approach with a field study approach, which includes observation, interviews, and document collection from the business owner, employees, and customers. The results show that the Bedcoverkuplg Store has implemented the 7P marketing mix, which is reflected in product quality, competitive prices, strategic location, promotions through social media platforms, good service, orderly operational processes, and a neat store appearance. From a sharia economic perspective, this business integrates the values ​​of honesty, transparency, fair prices, and guarantees of halal and thayyib products. This sharia-based marketing strategy has been proven to contribute to increased sales and strengthened customer trust and loyalty, although its growth has not been completely stable due to limited product variety and the use of digital marketing that still needs to be improved.