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p-Index From 2020 - 2025
0.444
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All Journal Economic Reviews Journal ManBiz: Journal of Management and Business
Dhea Fitri Puspitayani
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Peran Pengalokasian Dana Tepat dan Pendampingan dari Fasilitator Bagi Usaha Nasabah Prasejahtera Produktif BTPN Syariah Wilayah Kebonagung Dhea Fitri Puspitayani; Budi Prabowo
Economic Reviews Journal Vol. 4 No. 1 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i1.616

Abstract

The UMKM empowerment program initiated by BTPN Syariah in partnership with MSIB aims to enhance the capacity of micro-enterprises owned by productive underprivileged clients, particularly women entrepreneurs in rural areas. The core components of this program include financing and funding, optimized through mentoring facilitators under the BESTEE (Sahabat Daya) program. This mentoring process consists of four stages: assessment, material delivery, review and practice, and the presentation of outcomes. In the assessment stage, an analysis of business potential and challenges is conducted, including the identification of marketing problems and a SWOT analysis. The educational materials provided in the second stage focus on business development solutions, such as branding, business identity, and digital marketing. The review and practice stage ensures the clients’ understanding and application of the material. In the final meeting, the outcomes of the mentoring process, such as marketing tools like banners or social media accounts, are handed over to support business development. The program's results indicate an increase in the economic value of clients' micro-enterprises through effective mentoring and practical education. This collaboration between BTPN Syariah and MSIB is expected to help clients overcome business challenges, utilize funding assistance, and compete in the global era. This program serves as an integrated and sustainable empowerment model for local MSME development.
Strategi Pemasaran dan Inovasi Produk dalam Keberlanjutan Bisnis: Studi Kasus UMKM di Masa Pandemi Aghisyna Dwi Inayah Fikamalina; Dhea Fitri Puspitayani; Devira Elsa Mei Shella; Rusdi Hidayat Nugroho; Maharani Ikaningtyas
ManBiz: Journal of Management and Business Vol. 3 No. 1 (2024): ManBiz: Journal of Management and Business 
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i1.5547

Abstract

Marketing and innovation strategies are the key to success inining a business, success determined by victory in the face of competition using established strategies to innovate with their business. Innovation in UMKM can be seen through three dimensions: process innovation, product innovation, and management system innovation. In this case product innovation becomes the most important part to improve UMKM performance. In its implementation, paying attention to the ideal time and how to innovate is an important thing when the entrepreneur will implement the necessary marketing strategy. Marketing startups and product innovations are the key to success inining a business, success is determined by victory in the face of competition using established strategies to innovate with the business. In the implementation of marketing strategies as well as product innovation should pay attention to the ideal time and how things innovate is important when the entrepreneur will implement the necessary marketing strategy.
Co-Authors Aghisyna Dwi Inayah Fikamalina Budi Prabowo Devira Elsa Mei Shella Maharani Ikaningtyas Rusdi Hidayat Nugroho