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All Journal Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal
Harumy, THF.
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Agriculture, Biological Sciences & Forestry Law, Crime, Criminology & Criminal Justice Social Sciences

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Inkubasi Kewirausahaan Berbasis Mahasiswa untuk Pengembangan Usaha Digital Startup Mahasiswa untuk mengoptimalkan Usaha Mahasiswa yang Berkelanjutan Harumy, THF.; Br.Ginting, Dewi Sartika; Manik, F.Y.; Nuzuliati, Nuzuliati
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 8, No 1 (2025): Januari 2025
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v8i1.3626

Abstract

The digital startup business incubation program for students is an initiative to support the development of innovative and sustainable businesses. The program aims to help students develop competitive business potential. The entrepreneurial landscape at Universitas Sumatera Utara is continuously growing, marked by the emergence of young entrepreneurs from various programs such as the Student Entrepreneurial Program (PMW) and the Student Creativity Program (PKM). In 2023, there were 12 funding opportunities for PKM entrepreneurial schemes and three winners of the P2MW program. However, challenges remain, such as limited networking opportunities, market access, and minimal mentoring and education on financial management. The lack of mentors and supporting resources often causes campus startups to lose motivation. The methods used to address these issues include mentoring to enhance the capabilities of student startups, financial management literacy, the provision of business facilities, and training and guidance in marketing. This program provides valuable opportunities for students to develop digital business ideas and apply sustainable business principles. As a result, students are better prepared to contribute to sustainable economic growth.Keywords: startup; incubator; digital; sustainable; business Abstrak:  Program inkubasi pengembangan usaha startup digital mahasiswa merupakan inisiatif untuk mendukung pengembangan usaha yang inovatif dan berkelanjutan. Tujuan program ini adalah membantu mahasiswa mengembangkan potensi usaha yang kompetitif. Situasi kewirausahaan di Universitas Sumatera Utara terus berkembang dengan munculnya wirausahawan muda dari berbagai program, seperti Program Wirausaha Muda (PMW) dan Program Kreativitas Mahasiswa (PKM). Pada tahun 2023, terdapat 12 pendanaan untuk skema kewirausahaan PKM dan tiga pemenang program P2MW. Namun, masih terdapat kendala berupa keterbatasan peluang jejaring, akses pasar, serta minimnya pendampingan dan edukasi terkait pengelolaan keuangan usaha. Kurangnya mentor dan sumber daya pendukung menyebabkan startup kampus sering kehilangan motivasi. Metode yang digunakan untuk mengatasi permasalahan ini meliputi pendampingan peningkatan kemampuan startup mahasiswa, literasi pengelolaan keuangan, penyediaan fasilitas usaha, serta pelatihan dan bimbingan pemasaran. Program ini membuka peluang berharga bagi mahasiswa untuk mengembangkan ide bisnis digital dan menerapkan prinsip bisnis berkelanjutan. Hasilnya, mahasiswa lebih siap berkontribusi pada pertumbuhan ekonomi yang berkelanjutan.Kata kunci: startup; inkubator; digital; berkelanjutan; bisnis 
Student-Based Entrepreneurship Incubation Program for Student Startup Digital Business Development in Efforts to Optimize Sustainable Student Business Harumy, THF.; Br. Ginting, Dewi Sartika; Manik, F.Y.; Nuzuliati
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 1 (2024): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v9i1.15687

Abstract

The student digital startup business development incubation program is one of the initiatives implemented to support the development of innovative and sustainable student businesses. This program aims to help students realize their competitive and sustainable business potential. Analysis of the entrepreneurial situation at the University of North Sumatra is currently in the process of development, marked by a large number of new young entrepreneurs from various entrepreneurial programs both internal to the university and outside the university, such as the Young Entrepreneurs program (PMW), Student Creativity Program (PKM), it known that in 2022 there will be 12 PKM funding for the entrepreneurship scheme, apart from that there were also three program winning entrepreneurs (P2MW). The problem is that there are limitations in opening up networking opportunities and market access for students just starting a business. There is a need for education from campuses and assistance regarding good business financial management, and there is still a need to improve sustainable entrepreneurship programs for students. There is a lack of qualified mentors or other resources and support. So, every startup from campus that has just started a business immediately loses enthusiasm and motivation because there is no continuous assistance. The method used to resolve this problem is assistance to improve student startup skills in providing competent human resources, financial assistance, and financial management literacy for student startups, providing facilities in the form of booths and business facilities, training and guidance to improve business management skills, and marketing. This program's online and offline results are characterized by opening up valuable opportunities for students to develop digital business ideas and promote sustainable business principles, allowing student businesses to contribute to sustainable growth.
Inkubasi Kewirausahaan Berbasis Mahasiswa untuk Pengembangan Usaha Digital Startup Mahasiswa untuk mengoptimalkan Usaha Mahasiswa yang Berkelanjutan Harumy, THF.; Br.Ginting, Dewi Sartika; Manik, F.Y.; Nuzuliati, Nuzuliati
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 8 No. 1 (2025): Januari 2025
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v8i1.3626

Abstract

The digital startup business incubation program for students is an initiative to support the development of innovative and sustainable businesses. The program aims to help students develop competitive business potential. The entrepreneurial landscape at Universitas Sumatera Utara is continuously growing, marked by the emergence of young entrepreneurs from various programs such as the Student Entrepreneurial Program (PMW) and the Student Creativity Program (PKM). In 2023, there were 12 funding opportunities for PKM entrepreneurial schemes and three winners of the P2MW program. However, challenges remain, such as limited networking opportunities, market access, and minimal mentoring and education on financial management. The lack of mentors and supporting resources often causes campus startups to lose motivation. The methods used to address these issues include mentoring to enhance the capabilities of student startups, financial management literacy, the provision of business facilities, and training and guidance in marketing. This program provides valuable opportunities for students to develop digital business ideas and apply sustainable business principles. As a result, students are better prepared to contribute to sustainable economic growth.Keywords: startup; incubator; digital; sustainable; business Abstrak:  Program inkubasi pengembangan usaha startup digital mahasiswa merupakan inisiatif untuk mendukung pengembangan usaha yang inovatif dan berkelanjutan. Tujuan program ini adalah membantu mahasiswa mengembangkan potensi usaha yang kompetitif. Situasi kewirausahaan di Universitas Sumatera Utara terus berkembang dengan munculnya wirausahawan muda dari berbagai program, seperti Program Wirausaha Muda (PMW) dan Program Kreativitas Mahasiswa (PKM). Pada tahun 2023, terdapat 12 pendanaan untuk skema kewirausahaan PKM dan tiga pemenang program P2MW. Namun, masih terdapat kendala berupa keterbatasan peluang jejaring, akses pasar, serta minimnya pendampingan dan edukasi terkait pengelolaan keuangan usaha. Kurangnya mentor dan sumber daya pendukung menyebabkan startup kampus sering kehilangan motivasi. Metode yang digunakan untuk mengatasi permasalahan ini meliputi pendampingan peningkatan kemampuan startup mahasiswa, literasi pengelolaan keuangan, penyediaan fasilitas usaha, serta pelatihan dan bimbingan pemasaran. Program ini membuka peluang berharga bagi mahasiswa untuk mengembangkan ide bisnis digital dan menerapkan prinsip bisnis berkelanjutan. Hasilnya, mahasiswa lebih siap berkontribusi pada pertumbuhan ekonomi yang berkelanjutan.Kata kunci: startup; inkubator; digital; berkelanjutan; bisnis 
Co-Authors br. Ginting, Dewi Sartika Br.Ginting, Dewi Sartika Manik, F.Y. Nuzuliati Nuzuliati, Nuzuliati