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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Philosophiamundi : Journal of Global Humanistic Studies
Tusholihah, Annisa
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Decision Sciences, Operations Research & Management Other

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Consumer’s Purchase Intention Towards Sustainable Fashion Products: Effect of Perceived Consumer Effectiveness and Attitude Tusholihah, Annisa; Nora, Liza
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 1 (2024): JABM, Vol. 11 No. 1, Januari 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.1.56

Abstract

Background: The existence of fast fashion as an environmentally unethical business model has an impact on increasing excessive consumption of fashion products. Sustainable fashion was created as a response to preventing and reducing negative impacts on this phenomenon. The idea of sustainable fashion is a love for the environment that shows up in our clothing choices and sustainable living habits.Purpose: This research aims to determine the influence of perceived consumer effectiveness on consumer intentions to buy sustainable fashion products with attitude as a mediating variable.Design/methodology/approach: conducted using a quantitative design. The total sample was 196 respondents using the purposive sampling technique. Quantitative data was collected through an online questionnaire via Google Form and distributed to people who met the sample size requirements: consumers over 17 years old who live in Jabodetabek and have minimal awareness of sustainable fashion products. The collected data were analyzed using WarpPLS 7.0 software, and a variance-based partial least squares-structural equation model (PLS-SEM) was applied to evaluate the hypothesized model.Findings/result: The findings show that consumers' perceived effectiveness has a positive significant influence on purchase intentions. Furthermore, consumers' perceived effectiveness positively influenced purchase intentions through attitudes.Conclusion: These findings show that this research model is partial mediation, where consumers' perceived effectiveness still has a positive significant effect on purchase intentions, with or without attitude as a mediating role.Originality/value (State of the art): Identifying attitudes in mediating the influence of Perceived consumer effectiveness on purchase intention. Keywords: sustainable fashion, perceived consumer effectiveness, purchase intention, attitude, fast fashion
Kajian Literatur: Konten Media Sosial sebagai Strategi Pemasaran Digital pada UMKM di Indonesia Tusholihah, Annisa; Shelly Novita Putri; Putri Ardelia S. D.; Jihan Nur J. S.; Razieq Alief A.; Djoko Hananto
Philosophiamundi Vol. 1 No. 3 (2023): Philosophiamundi December 2023
Publisher : PT. Kreasi Karya Majakata

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Artikel ini menjelaskan tentang bagaimana konten media sosial mampu menjadi salah satu strategi pemasaran digital dan dapat digunakan oleh UMKM di Indonesia. Dari platform media sosial di Indonesia penulis akan membahas empat platform media sosial, yaitu ada Tiktok, Instagram, Facebook, dan Twitter. Penelitian ini disusun dengan menggunakan pendekatan atau desain penelitian literature review atau kajian literatur. Hasil dan pembahasan dalam artikel ini memuat penjelasan dari beberapa literatur relevan yang telah ada sebelumnya terkait pemasaran digital, konten media sosial, dan klasifikasi UMKM di Indonesia. Kesimpulan dari artikel ini adalah bahwa penggunaan konten media sosial sebagai sarana promosi telah menjadi strategi yang populer dalam dunia komunikasi pemasaran digital. Dengan menggunakan sudut pandang konsumen, konten media sosial menciptakan hubungan antara pemasar dan konsumen melalui pembuatan dan penyebaran informasi terkait produk yang tidak hanya mampu menjangkau konsumen, namun juga membawa perubahan pada perilaku mereka sehari-hari.
Co-Authors Djoko Hananto Jihan Nur J. S. Nora, Liza Putri Ardelia S. D. Razieq Alief A. Shelly Novita Putri