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All Journal Tabayyun : Journal of Islamic Studies As-Salam: Journal Islamic Social Sciences And Humanities Sufiya Journal of Islamic Studies
Zulfirman Manik
Unknown Affiliation
Religion Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Mediatization of Da'wah Hadith in the Digital Age: An Analysis of @risyad_bay's TikTok Account Zulfirman Manik; Annisa Br. Munthe; Rambe, Mhd. Fakhrianda Zusrika; Siregar, Roby Hanifan Hidayah; Tiara Karlia Salsabila
Sufiya Journal of Islamic Studies Vol. 1 No. 2 (2024): Sufiya Journal of Islamic Studies
Publisher : Yayasan Bayt Shufiya Nusantara

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Abstract

The phenomenon of digital da'wah has grown rapidly alongside the increasing use of social media as a new platform for conveying Islamic messages, including hadith. This study examines how the process of hadith mediatisation is carried out through the TikTok account @risyad_bay. The main issue explored is how hadiths are mediated and repackaged into short-form content for digital audiences. This research was conducted to address the academic need to understand the transformation of hadith transmission in virtual spaces, which differ significantly from traditional da'wah settings. The study aims to uncover the forms of hadith presentation, da'wah communication strategies, and the implications of mediatisation on religious understanding among users. The theoretical framework employed includes the theory of religious mediatisation and digital da'wah communication. The method used is qualitative content analysis of TikTok videos uploaded by the account @risyad_bay over a specific period. The findings indicate that hadiths are presented contextually, accompanied by engaging visual elements, and delivered in a communicative style relatable to younger audiences. This mediatisation process contributes to the popularization of hadith values, although it also poses a risk of meaning simplification. The study concludes that hadith mediatisation on TikTok is an adaptive and effective da'wah strategy, yet it requires deeper interpretive efforts to maintain religious depth.
Recontextualization of Hadith in TikTok Youth Culture Zulfirman Manik; Nur Asikin Siregar; Desi Herawati Bintang; Achmad Syukron; Alif Sutansyah Lubis
Sufiya Journal of Islamic Studies Vol. 2 No. 2 (2025): Sufiya Journal of Islamic Studies
Publisher : Yayasan Bayt Shufiya Nusantara

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This study investigates how hadith is recontextualized within TikTok’s viral culture, where short videos, humor, memes, and colloquial expressions increasingly shape the modes of Islamic da'wah. The rapid circulation of religious content on TikTok raises concerns regarding simplification, potential distortion, and the authority of hadith-based messages. Addressing this problem, the study aims to analyze the strategies used by digital creators to present and adapt hadith within a highly visual and fast-paced environment. Utilizing qualitative content analysis of trending hadith-centered da'wah videos and drawing on media recontextualization and digital religion frameworks, the findings show that creators commonly emphasize moral, motivational, and emotional elements to enhance accessibility for younger audiences. However, the study also identifies challenges such as meaning reduction, the spread of non-credible sources, and the commodification of religion driven by engagement metrics. The study concludes that while TikTok expands the reach of hadith-based da'wah, ensuring accuracy and ethical communication requires digital religious literacy, source verification, and collaboration among scholars and content creators.
Co-Authors Achmad Syukron Afrida Yanti Lubis Alif Sutansyah Lubis Annisa Br. Munthe Aswindi Tanjung Desi Herawati Bintang Faisal Fadil Febriansyah Ismail Nasution Kaila Nadia Khofifah Ayuningtias Muhammad Ismailsyah Sembiring Novi Irawani Nur Asikin Siregar Nur Fildzah Putri Rambe, Mhd. Fakhrianda Zusrika Siregar, Roby Hanifan Hidayah Tiara Karlia Salsabila