Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
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This Author published in this journals
All Journal East Asian Journal of Multidisciplinary Research (EAJMR) Asian Journal of Community Services (AJCS)
Rachmawati, Putri Agustina
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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The Influence of Social Media Marketing, Store Atmosphere, and Electronic Word of Mouth on Purchasing Decisions at Cafe Koat Kopi Rachmawati, Putri Agustina; Harsoyo, Titik Desi
East Asian Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v4i1.13073

Abstract

The goal of this study is to explore how Social Media Marketing, Store Atmosphere, plus Electronic Word of Mouth (E-WOM) influence consumer purchasing decisions at Café Koat Kopi. The study involved a sample of 100 respondents who had previously made purchases at the café. Data was gathered through a survey, utilizing a questionnaire as the primary research instrument. The findings of the study demonstrate that: (1) Social Media Marketing does not significantly influence purchasing decisions for products at Café Koat Kopi, (2) Store Atmosphere significantly and positively influences purchasing decisions, and (3) Electronic Word of Mouth (E-WOM) also plays a noteworthy and positively role in influencing purchasing decisions for Café Koat Kopi products.
Optimizing Service Quality and Promotional Strategies to Increase Sales Visibility at Suzuki Laksda Sumber Baru Mobil Yogyakarta Rachmawati, Putri Agustina; Nuvriasari, Audita
Asian Journal of Community Services Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v2i12.7145

Abstract

The purpose of this community service is to increase product sales at Suzuki Laksda Sumber Baru Mobil Yogyakarta through optimizing service quality and effective promotional strategies. The method used in this community service activity is through a systematic approach to the work program that is carried out in a planned and effective manner. Through several stages from survey and preparation, planning, work program implementation, and program evaluation. The result of this community service activity is to increase the knowledge and skills of Suzuki Laksda Sumber Baru Mobil Yogyakarta in optimizing the quality of its services to consumers and more creative promotional strategies in order to support marketing activities, so as to increase its competitiveness in the automotive field.
Co-Authors Audita Nuvriasari Titik Desi Harsoyo, Titik Desi