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All Journal East Asian Journal of Multidisciplinary Research (EAJMR)
Lestari, Feby Yulia
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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Digital Marketing Strategies: An Analysis of the Influence of Social Media on Consumer Purchase Decisions Lestari, Feby Yulia; gunarto, Muji; Helmi, Sulaiman
East Asian Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v4i1.13391

Abstract

This study aims to analyze the influence of digital marketing strategies through social media on consumer purchase decisions. The research method used is a quantitative approach with survey techniques. Data was collected through an online questionnaire from 200 respondents who actively used social media. The results of the study show that content elements, interaction and consumer trust have a significant influence on purchase decisions. This finding provides important implications for the Company to maximize the use of social media as the main marketing platform.
Co-Authors Muji Gunarto Sulaiman Helmi