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All Journal Solidaritas Jurnal Ilmu Peternakan Terapan
Puspitasari, Reza
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Education Immunology & microbiology Veterinary

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Strategi Rebranding Guna Meningkatkan Brand Awareness: (Studi Kasus Revitalisasi Lokananta Sebagai Ruang Publik di Surakarta) Puspitasari, Reza; Hindra Hastuti, Nurnawati; Mahar Rizqi, Fikriana
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

Previously, Lokananta was the first recording studio in Indonesia located in Solo City, but it has now transformed into a public space with an educational tourist destination. Following the revitalization process and a change in its business objectives, Lokananta Surakarta created a vision to become a Creative and Commercial Hub for local musicians, artists, and UMKMs, thereby contributing to social impact, economic growth, and the preservation of Indonesian culture. The aim of this study is to understand and describe the rebranding strategies employed by Lokananta after its revitalization to enhance brand awareness. This research uses a qualitative descriptive approach with a case study method to describe the issues and focus of the study. In executing its rebranding process, Lokananta employed several primary strategies, including: 1. Repositioning 2. Renaming 3. Redesigning, 4. Relaunching. Additionally, to maintain and enhance its brand awareness, Lokananta utilized strategies such as: publication, events, community building, informing or imaging, lobbying and negotiation, and social responsibility. The results show that Lokananta has successfully executed rebranding while maintaining its primary role as an Indonesian recording industry while providing valuable experiences for visitors. Keywords: Rebranding, Lokananta, public space, brand awareness
Evaluation of feed digestibility in goats based on palm oil industry waste and fisheries in Southwest Papua Wijaya, Andi; Aditama, Rizal; Firman, Sri; Puspitasari, Reza; Duwith, Alfian; Iba, Antonius
Jurnal Ilmu Peternakan Terapan Vol 8 No 2 (2025): Jurnal Ilmu Peternakan Terapan
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jipt.v8i2.5777

Abstract

Palm oil and fishery waste are recognized as potential environmental concerns, necessitating their processing for reuse as feed material. This study aimed to evaluate the digestibility of feed materials based on palm oil waste and fish waste, utilizing EM4 and Aspergillus niger in goats. Six male goats was randomly used to assess the digestibility of dry matter (DM) and crude protein (CP) in six types of feed, each featuring distinct waste and fermenter, employing a 6x6 Latin Square Design. Digestibility data were obtained through in vitro and in vivo methods. The in vivo method showedthat T2, made from palm oil waste and Aspergillus niger, demonstrated the highest DM digestibility of 62.10±7.64%. Conversely, the highest CP digestibility was found in T4, which consists of fish waste with Aspergillus niger, yielding an average protein digestibility value of 67.21±9.81%. In contrast, the in vitro method indicated that the highest DM digestibility occurred in T6, which combines palm and fish waste with Aspergillus niger, averaging 65.25±5.59%. Meanwhile, T4 (fish waste with Aspergillus niger) showed a protein digestibility of 71.69±8.7%. These findings suggest that palm oil waste and fish waste can be tailored to meet livestock nutritional requirements. Furthermore, they indicate that utilizing Aspergillus niger is a more cost-effective approach compared to EM4.
Co-Authors Aditama, Rizal Andi Ikhsan Wijaya Duwith, Alfian Firman, Sri Hindra Hastuti, Nurnawati Iba, Antonius Mahar Rizqi, Fikriana