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Suryo Sarjono, Herning
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Strategi Komunikasi Pemasaran Pada Konten Media Sosial Instagram Coffee Shop @titikkoma.solobaru Alfaridzi, Afran Dafa; Suryo Sarjono, Herning; Itasari, Andri Astuti
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

The presence of Instagram as one of the social media platforms that has the most users in Indonesia, making Instagram a social media platform that has quite a big influence in the field of digital marketing communications. This research aims to analyze marketing communication strategies on content contained on social media Instagram Coffee Shop Titik Koma Solo Baru, @titikkoma.solobaru. The marketing communication strategy on social media content Instagram @titikkoma.solobaru was analysed using the theory from Kotler (2017), regarding the content marketing communication strategy which consists of 8 stages, namely Defining objectives, Segmenting audiences, Planning content, Creating content, Distributing content, Amplifying content, Evaluating content, and Improving content. This research is a qualitative descriptive study, which uses data collection techniques in the form of interviews and documentation. From the research results it can be concluded that the marketing communication strategy on the social media Instagram @titikkoma.solobaru is implemented neatly and conceptually, in accordance with the theory used.
Persepsi followers pada akun @Nonnindah sebagai brand ambassador nabila skincare Anggraeni, Medy; Suryo Sarjono, Herning; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This research explores followers' perceptions of the Instagram account Nonnindah as the brand ambassador for Nabila Skincare. The aim is to analyze how followers, particularly those aged 20-30, view her role. Using a descriptive qualitative approach, data was gathered through interviews and documentation.The findings reveal two main perceptions among followers. On the positive side, many believe that Nonnindah effectively communicates the benefits of Nabila Skincare products, enhancing her credibility as a brand ambassador. They appreciate her ability to engage with her audience and promote the products successfully.Conversely, there is a negative perception from some followers who feel that Nonnindah’s content lacks authenticity and tends to be monotonous. They express concerns that her promotional efforts come off as overly commercial and insufficiently creative, impacting their overall engagement with the brand.Overall, the study highlights the mixed responses to Nonnindah's effectiveness as a brand ambassador, reflecting the complexities of influencer marketing in the skincare industry.Keywords : Followers perception, Brand Ambassador, Nonnindah, Media Social, and Nabila Skincare
STRATEGI KOMUNIKASI KPU SUKOHARJO DALAM MENGURANGI GOLPUT PEMILU CAPRES CAWAPRES 2024 PADA KALANGAN GEN Z Muhtaram, Khalish Ariq; Suryo Sarjono, Herning; Kusumo Aji, Haryo
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

According to KPU data, the abstention rate in the 2014 elections in Indonesia is still relatively high, namely 49,212,161 (29.1%) out of 176,411,434 permanent voters. The low political participation of the Indonesian people is caused by several factors. One of them is the lack of election education and also the high abstention rate. The data from the SUKOHARJO KPU states that community participation in elections has increased to 80% and the abstention rate has decreased to 4%, while this increase is not accompanied by a decrease in abstention among gen Z In Sukoharjo Regency, which actually experienced an increase in abstention of 2.21% from 2014 to 2019 in the presidential election contestation.The research was conducted with the aim of the communication strategy formed by the Sukoharjo KPU in order to reduce the abstention rate of the 2024 presidential and vice presidential elections among the Z generation. In a process of implementing this research, data collection methods were carried out through interviews with informants. The informants selected were 6 people who were representatives of the Sukoharjo Regency KPU staff. Data is analyzed and conclusions are drawn qualitatively without numbers. Data validity is proven by direct interactive with data sources (Source Triangulation). The results of the conclusion show that the communication strategy carried out by the KPU (General Election Commission) of Sukoharjo Regency in order to reduce the abstention rate for the 2024 presidential and vice presidential elections among the Gen Z generation is carried out with 3 strategic steps. That is the socialization of the importance of elections, maximizing the use of social media owned and working on online campaigns (online pamphlets and political education videos). Where from the three strategic steps of the Sukoharjo KPU, all of which fulfill the occurrence of a good communication strategy as quoted according to Harold Lasswell's communication theory (1948). KPU's communication strategy fulfills the 5 elements of Who, Says What, In Which Channel, To Whom, With What Effect.
Co-Authors Alfaridzi, Afran Dafa Anggraeni, Medy Itasari, Andri Astuti Kusumo Aji, Haryo Muhtaram, Khalish Ariq Sihabuddin, Sihabuddin