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All Journal ETTISAL Journal of Communication Journal of Consumer Sciences Solidaritas PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) PRoMEDIA Jurnal Common Translitera : Jurnal Kajian Komunikasi dan Studi Media Indonesian Journal of Community Services JURNAL PUBLISITAS Salasika Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal La Sociale Jurnal Abdimas Bina Bangsa Formosa Journal of Applied Sciences (FJAS) Asian Journal of Community Services (AJCS) DEVOTE: Jurnal Pengabdian Masyarakat Global Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Da'watuna: Journal of Communication and Islamic Broadcasting
Andri Astuti Itasari
Universitas Slamet Riyadi
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Collaboration of Education Institution and Business World (Study at Activity of Event Marketing PT. Nasmoco Bengawan Motor Surakarta) Yulius Slamet, Andri Astuti Itasari, Andre Rahmanto dan
PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) 2018: PROCEEDING ICTESS
Publisher : PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (109.779 KB)

Abstract

Education is a very basic and important in life. School and university are alwaysimprovement their education quality. It can be done by school or university with otheraspect. One of them from the aspects is a company. A company creates the cooperationwith school or university to take a part in education. PT. Nasmoco Bengawan Motor is oneof company which takes part in innovation education through event marketing. Thiscompany is working in automotive. A school or university can be cooperated with thiscompany if they want to make an event. This company is ready to make the event besuccessful. This study researches the cooperation between PT. Nasmoco Bengawan Motorand school or university to increase the quality in education. The research uses exploratoryqualitative method. Data are by depth interview technique, observation, and documentanalysis to get information. The research uses data validity and qualitative data analysis.The result shows that PT. Nasmoco Bengawan Motor did the cooperation with school oruniversity in Surakarta consistently, to increase the quality in education and indirectly thecompany plant a positioning in customers about the company. So, the company has aneffort to influence the customers.Keyword: PT. Nasmoco Bengawan Motor, event marketing, school cooperation program, innovationin education
Literasi bagi Anggota PKK sebagai Upaya Meningkatkan Ketaatan terhadap Kebijakan Pemerintah di Tengah Pandemi COVID-19 Setyasih Harini; Andri Astuti Itasari
Indonesian Journal of Community Services Vol 3, No 1 (2021): May 2021
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ijocs.3.1.31-38

Abstract

Proses pembangunan membutuhkan keterlibatan perempuan. Perempuan sebagai bagian dari masyarakat memiliki peran penting dalam perubahan sosial. Peningkatan peran perempuan salah satunya dipengaruhi oleh kebijakan yang dikeluarkan pemerintah. Ketika kebijakan yang dikeluarkan pemerintah belum dipahami oleh perempuan menjadikannya sebagai kelompok yang terkungkung dalam ketidaknyamanan. Permasalahan tersebut dapat ditanggulangi dengan mengadakan pendekatan dengan perempuan dalam kelompoknya melalui literasi dalam bentuk sosialisasi, diskusi dan pelatihan. Perempuan yang tergabung dalam PKK terutama yang berusia lebih dari 50 tahun dari Desa Wirogunan Kecamatan Kartasura Kabupaten Sukoharjo belum mampu memahami kebijakan pemerintah terkait pencegahan terhadap penularan Virus Corona. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman anggota PKK terhadap penyebaran virus yang berskala internasional, kebijakan pemerintah dan melatih menggunakan gawai secara bijak agar bisa memilah informasi secara benar. Metode yang digunakan dalam kegiatan ini berupa sosialisasi dan pelatihan. Kegiatan tersebut  berjalan lancar dan sesuai rencana. Anggota PKK mengalami perubahan positif yakni semakin paham sekaligus menaati kebijakan pemerintah yang berwujud peraturan serta lebih bijaksana dalam menggunakan gawai.The development process requires the involvement of women. Women as part of the community have an important role in social change. One of the increasing roles of women is influenced by government’s policies. When the government’s policies are not yet understood by women, making them a group that is confined in discomfort. These problems can be overcome by approaching women in their groups through literacy in the form of socialization, discussion and training. Women who are members of the PKK especially those aged over 50 years from Wirogunan Village, Kartasura District, Sukoharjo Regency have not been able to understand government policies related to prevention of Corona Virus transmission. This community service activity aims to increase PKK members' understanding of the spread of the virus on an international scale, government policy and train to use smartphone wisely so that they can sort out information correctly. Method that used in this activity are socialization and training. This activity went well and according to the plan. PKK members experienced positive changes, which increasingly understood and obeyed government policies in the form of regulations and wiser in using smartphone.
Pengaruh Word of Mouth, Electronic Word of Mouth dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Andri Astuti Itasari; Nurnawati Hindra Hastuti; Agus Supriyadi
ETTISAL : Journal of Communication Vol 5, No 2 (2020): ETTISAL: Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v5i2.5069

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh word of mouth, electronic word of mouth dan kualitas pelayanan terhadap kepuasan pelanggan di desa wisata Sidowayah, Klaten. Penelitian ini merupakan penelitian kuantitatif eksplanatif yaitu menjelaskan generalisasi sampel terhadap populasinya, serta untuk mengetahui hubungan atau pengaruh variabel satu dengan variabel yang lainnya. Metode yang digunakan yaitu metode penelitian kuantitatif eksplanatif dengan penelitian survei. Populasi penelitian merupakan responden yang berkunjung di desa wisata, sedangkan teknik pengambilan sampel secara nonprobabilitas dengan menggunakan accidental sampling atau convinance sampling dengan total 96 responden. Teknik pengumpulan data menggunakan kuesioner sebagai data primer dan data sekunder didapatkan dari data arsip dan dokumen. Uji Validitas Data menggunakan Uji Product Moment dan Uji Reliabilitas Data menggunakan Uji Cronbach Alpha. Sedangkan teknik analisis yang digunakan yaitu analisis regresi berganda. Hasil penelitian menunjukkan bahwa secara uji serentak yaitu word of mouth, electronic word of mouth dan kualitas pelayanan secara bersamasama berpengaruh signifikan terhadap kepuasan pelanggan di desa wisata Sidowayah, Klaten. Sedangkan secara individual dengan menggunakan uji parsial menunjukkan bahwa variabel word of mouth, electronic word of mouth dan kualitas pelayanan berpengaruh signifikan dengan masingmasing nilai probabilitas sebesar 0,005 (p<0,05), 0,001 (p<0,05 dan 0,000 (p<0,05).AbstractThe aims of this research are to know how big the influence word of mouth, electronic of mouth, and quality of services toward customer’s satisfaction in tourism village of Sidowayah, Klaten. This research is a quantity explanation research; explain the generalization sample to its population and to know the relationship or influence by one variable to another. The method used is quantitaif explanatif survey research. Research population is responds who visit tourism village, Sidowayah, Klaten, and the technique of taking sample is nonprobability by using accidental sampling or convinance sampling with 96 responds. The technique of collecting data is by questionnaire as a primer data and files or documents as a seconder data. Test the validity of data is by using Testing of Product Moment and the test of reliability of data is by using Testing of Cronbach Alpha. Then, the analysis technique uses analysis double regression. The result of the research shows that test all in at once of word of mouth, electronic word of mouth and quality of services having significant influence to customer’s satisfaction in tourism village in Sidowayah, Katen. Meanwhile, individually test using partial test shows that the variable of word of mouth, electronic word of mouth and quality of services have significant influence in each value of probability in 0,005 (p<0,05), 0,001 (p<0,05 dan 0,000 (p<0,05)
The Role of Women in Improving Family Resilience in The Middle of The Covid-19 Pandemic Setyasih Harini; Damayanti Suhita; Andri Astuti Itasari
Salasika Vol 3 No 2 (2020): Salasika (Indonesian Journal of Gender, Women, Child, and Social Inclusion's Stud
Publisher : Asosiasi Pusat Studi Wanita/Gender & Anak Indonesia (ASWGI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2217.341 KB) | DOI: 10.36625/sj.v3i2.70

Abstract

Coronavirus is a deadly threat to all humankind. Its sudden arrival confused the government and society. The government policy, which limits activities outside the home and demands people to avoid crowds, followed by learning from home, is a new burden for the community. This article aims to explain a mother’s new role as a teacher and build more effective family communication patterns in dealing with Covid-19. The research was carried out by collecting data from several respondents who live in the Surakarta area. This article’s object is related to the activities of mothers who are also online teachers to their children at home with different educational backgrounds and social statuses. This study’s results show that the Covid-19 pandemic was an opportunity for women as citizens and citizens to experience social change. First, related to the globalization vortex that is increasingly aggressively forcing women to come into contact with information technology more. Women, namely mothers, are invited to better understand user information technology to become teachers and accompany their children when learning from home. Second, this period at the same time provides an opportunity for Javanese women to further instill social moral values as provisions for their children in the future. Third, this period is an opportunity to improve ourselves so that they are more worthy of becoming a more meaningful creature.
Collaboration of Education Institution and Business World (Study at Activity of Event Marketing PT. Nasmoco Bengawan Motor Surakarta) Andri Astuti Itasari, Andre Rahmanto dan Yulius Slamet
PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) 2018: PROCEEDING ICTESS
Publisher : PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Education is a very basic and important in life. School and university are alwaysimprovement their education quality. It can be done by school or university with otheraspect. One of them from the aspects is a company. A company creates the cooperationwith school or university to take a part in education. PT. Nasmoco Bengawan Motor is oneof company which takes part in innovation education through event marketing. Thiscompany is working in automotive. A school or university can be cooperated with thiscompany if they want to make an event. This company is ready to make the event besuccessful. This study researches the cooperation between PT. Nasmoco Bengawan Motorand school or university to increase the quality in education. The research uses exploratoryqualitative method. Data are by depth interview technique, observation, and documentanalysis to get information. The research uses data validity and qualitative data analysis.The result shows that PT. Nasmoco Bengawan Motor did the cooperation with school oruniversity in Surakarta consistently, to increase the quality in education and indirectly thecompany plant a positioning in customers about the company. So, the company has aneffort to influence the customers.Keyword: PT. Nasmoco Bengawan Motor, event marketing, school cooperation program, innovationin education
Collaborative Stakeholders in Accelerating Economic Recovery Post COVID-19 Pandemic in Jetak Village, Sidoharjo District, Sragen Regency, Central Java Riska Wirawan; Setyasih Harini; Andri Astuti Itasari
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.5970

Abstract

This study aims to find out the collaborative stakeholders in accelerating economic recovery post Coronavirus Disease 2019 (COVID-19) pandemic in Jetak Village, Sidoharjo District, Sragen Regency, Central Java. The method used in this study uses a descriptive qualitative approach design. Data collection was carried out for approximately two months. Data during the research process were obtained from direct observations and interviews, researchers conducted in-depth interviews with stakeholders who were directly involved in accelerating the economic recovery of Coronavirus Disease 2019 (COVID-19) at Jetak Village, Sidoharjo District, Sragen Regency, Central Java. Researchers do not limit the number of available informants, but rely on the information obtained. The information that the researchers dug up was information related to collaborative stakeholders in accelerating economic recovery after the COVID-19 pandemic in Jetak Village. The results of the study show that collaborative stakeholders in accelerating economic recovery after the COVID-19 pandemic in Jetak Village, Sidoharjo District, Sragen Regency, Central Java, which are established between the Regional Government, Health Service, Social Service, Family Welfare Empowerment Team, and Village Government have been going well but are still not optimal.
Pengaruh Terpaan Iklan di Instagram dan Word Of Mouth Terhadap Keputusan Pembelian Produk Scarlett Whitening pada Followers Akun @scarlett.whiteningsolo Catur Surya Waskitawati; Buddy Riyanto; Andri Astuti Itasari
Solidaritas Vol 6 No 2 (2022): Solidaritas
Publisher : Solidaritas: Jurnal Ilmu-Ilmu Sosial

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Abstract

Dalam komunikasi pemasaran melalui media sosial instagram terdapat iklan sekaligus aktivitas word of mouth pada followers untuk menimbulkan suatu keputusan pembelian pada produk Scarlett Whitening. Penelitian ini bertujuan untuk mengetahui pengaruh terpaan iklan di instagram dan word of mouth terhadap keputusan pembelian pada followers akun @scarlett.whiteningsolo. Penelitian ini menggunakan pendekatan kuantitatif dan metode analisis regresi linear berganda dengan teknik simple random sampling. Objek penelitian ini yaitu iklan scarlett whitening di akun @scarlett.whiteningsolo dan word of mouth serta subjek penelitian ini ialah followers @scarlett.whiteningsolo yang telah menonton iklan dan membicarakan (word of mouth) pada produk Scarlett Whitening. Pengumpulan data primer dengan menggunakan kuesioner kepada 100 responden. Hasil penelitian menunjukan F hitung lebih besar dari F tabel, secara parsial terpaan iklan dengan signifikasi 0,003 serta word of mouth dengan signifikasi 0,000 terhadap keputusan pembelian dan secara simultan terpaan iklan dan word of mouth dengan signifikasi 0,000. Sehingga sangat berpengaruh positif terhadap keputusan pembelian, maka H1, H2, dan H3 diterima. Kata kunci: Iklan, Terpaan Iklan, Word of Mouth, Instagram, Keputusan Pembelian
Intercultural Communication of Nusantara Module Students at Slamet Riyadi University Andri Astuti Itasari
Formosa Journal of Applied Sciences Vol. 2 No. 5 (2023): May, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v2i5.3964

Abstract

This study aims to determine intercultural communication between students of the Nusantara Module Independent Student Exchange (PMM) at Slamet Riyadi University due to cultural differences. This study uses qualitative research using case studies. Data obtained by observation, in-depth interviews, and documentation. The results showed that there was good communication and interaction between PMM students at Slamet Riyadi University. This interaction creates a sense of mutual tolerance and respect for one another in the city of Solo. The main language used is Indonesian, but it is also supported by the languages of each region, which, of course, learn from one another. The differences that exist actually make students more compact and familiar.  
Komunikasi Musik: Hubungan Erat Antara Komunikasi dengan Musik Sihabuddin, Sihabuddin; Itasari, Andri Astuti; Herawati, Dewi Maria; Aji, Haryo Kusumo
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 12 No 1 (2023): Maret 2023
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v12i1.2679

Abstract

Penelitian ini membahas tentang hubungan erat antara komunikasi dan musik dengan menggunakan metode penelitian studi pustaka yang mana peneliti menelaah, mengeksplorasi dan mengolah berbagai pustaka yang terkait dengan komunikasi dan musik. Hasil penelitian ini menunjukan bahwasanya musik adalah bagian dari komunikasi karena salah satu fungsi musik sebagai media komunikasi dan bisa dikatakan pula bahwasanya komunikasi bagian dari musik karena tujuan orang menyajikan musik untuk berkomunikasi dengan orang lain. Beberapa contoh hubungan erat antara komunikasi dengan musik di antaranya; Pertama,saat seseorang sedang menyanyikan sebuah lagu maka orang tersebut berperan sebagai komunikator yang menginformasikan perasaanya kepada pendengarnya sebagai komunikan. Kedua, penggunaan musik sebagai media komunikasi terkadang memberikan kesan tersendiri di hati pendengarnya sehingga komunikasi menjadi lebih bermakna. Ketiga, musik menjadi identitas budaya karena dibawakan oleh penyanyi populer yang merepresentasikan budayanya.
Communication Strategy, Covid-19 STRATEGI KOMUNIKASI DISKOMINFO KARANGANYAR DALAM MEMBERIKAN INFORMASI COVID-19 MELALUI MEDIA SOSIAL INSTAGRAM KEPADA MASYARAKAT Bidara Gemintang, Moura; Hindra Hastuti, Nurnawati; Astuti Itasari, Andri
Solidaritas Vol 7 No 1 (2023): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

Dinas Komunikasi dan Informatika Karanganyar berfokus kepada masyarakat dalammemberikan edukasi mengenai protokol kesehatan hingga cara menanggulangi hal inidilakukan karena masyarakat yaitu anak muda lebih cenderung menggunakan Instagram dalammengakses media sosial. Sehingga mendapatkan informasi dan pemahaman yang pastimengenai hal tersebut, perlu adanya edukasi secara langsung pada anak muda di masa pandemiCovid-19 saat ini, penyebaran covid-19 membuat masyarakat khawatir sehingga hal inimembutuhkan strategi komunikasi Dinas Komunikasi dan Informatika Karanganyar untukmemberikan informasi yang valid, sehingga masyarakat bersedia untuk divaksinasi serta dapatmengerti bagaimana menangulangi covid-19 dan bagaimana masyarakat dapat mematuhiprotokol kesehatan. Bagaimana strategi komunikasi Diskominfo karanganyar memberikaninformasi Covid-19 kepada masyarakat melalui Instagram. Penelitian bertujuan untukmenganalisis Strategi Komunikasi Diskominfo Karanganyar dalam memberikan informasikepada masyarakat Karanganyar. Penelitian ini menggunakan metode deskriptif denganpendekatan kualitatif penarikan informan dilakukan secara purposive sampling. Pengumpulandata menggunakan teknik observasi, wawancara, dan studi dokumentasi. Hasil kajianmengungkapkan Strategi Komunikasi Diskominfo Karanganyar dalam memberikan informasikepada masyarakat Karanganyar cukuplengkap, jelas, ringkas, dan valid. Namun, pada saat ituterjadi kurangnya pemerataan vaksin Covid-19. Maka dari itu Dinas komunikasi danInformatika Karanganyar harus memberikan edukasi mengajak masyarakat untuk vaksinCovid-19 serta memberikan bantuan kelancaran terhadap kelangkaan masker.Kata Kunci : Strategi Komunikasi, Covid-19, Instagram
Co-Authors Agnestasya, Adhelina Agus Setyawan Agus Supriyadi Alfaridzi, Afran Dafa Anto, Dwi Ardini, Nurhaliza Sandra Dwi Arief Wicaksono, Arief Arumsari, Pasadena Sitoresmi Astutik, Mellyta Tri Puji Awaludin, Rizal Bidara Gemintang, Moura Buddy Riyanto Catur Surya Waskitawati Damayanti Suhita Dewi Maria Herawati Dewi Maria Herawati Dyah Paradita, Rheinova Kirana Efitria Dewanti, Dela Firmandika, Rifky Wananda Haryo Kusumo Aji Herawati, Dewi Maria Herning Suryo Hindra H, Nurnawati Hindra Hastut, Nurnawati Hindra Hastuti, Nurnawati Hindra, Nurnawati Kartikawati, Sofiana Kinasih, Sekar Kusumaningrum, Devi Maria, Dewi Maserona, Lukas Maulia Hikmah Maya Sekar Wangi Milanuari, Winda Murti, Nova Wisnu Nugraheni, Monica Windrastuti Dyah Nurnawati Hindra Hastuti Nurnawati Hindra Hastuti Pambudi, Tata Luhur Prasetyani, Asih Putri Ananto, Nabila Ramadani, Alif Riska Wirawan Safitri, Desi Nur Sarungu, Lukas Maserona Sekar Wangi, Maya Sekarwangi, Maya Setyasih Harini Setyasih Harini Setyasih Harini Sihabuddin Sihabuddin, Sihabuddin Taufik Hidayat Uswatul Jannah, Hesti Wahyu Aji, Rio Murtopo Widiyowati, Estu Yudhistira, Muhammad Alamsyach