Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal MANAJEMEN Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen
Kamelia Agnesta
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pemrograman Linier Metode Simpleks untuk Optimalisasi Keuntungan Produksi Industri Piscok Palahudin Palahudin; Suci Rahmawati; Kamelia Agnesta; Rina Erlita; Yusuf Andika Rachmat; Insan Saputra
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 4 No. 2 (2025): April : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v4i2.3838

Abstract

Piscok production in Indonesia is experiencing significant growth, but there are challenges in terms of efficiency. The purpose of this study is to maximize the profit of piscok production through linear programming with the simplex method. This research analyzes data to find the most effective production combination, given issues such as raw materials and production capacity. The analysis results show that by producing four units of Cheese Piscok and ten units of Bluberry Piscok, the maximum profit that can be achieved is Rp38,000. This research adds insight to small and medium industry players about the application of linear programming in the food sector.
Pelaksanaan Promosi pada UMKM Es Teler Monster Kamelia Agnesta; Sudarijati Sudarijati
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/f2webh35

Abstract

Competition in the culinary sector has encouraged micro, small, and medium enterprises (MSMEs) to implement effective promotional strategies to increase brand awareness and sales. However, in practice, many MSMEs still do not manage their promotional activities optimally. This study aims to analyze the effectiveness of promotional activities of Es Teler Monster MSME in Megamendung District, Bogor Regency, in terms of promotional messages, media, and timing. This study employed a descriptive approach with data collected through observation, interviews, and surveys of 15 consumers. The results show that Es Teler Monster MSME has implemented various promotional activities, including advertising, sales promotion, personal selling, public relations, and direct marketing. However, these activities have not been carried out consistently and optimally, particularly in terms of media selection and promotional timing. The survey results indicate that 56% of respondents consider the promotions to be fairly effective, while 44% perceive them as ineffective. These findings highlight the need to improve consistency in promotional timing and optimize the use of promotional media to enhance attractiveness, reach, brand awareness, and sales. This study provides recommendations for MSME actors to develop structured promotional schedules and to utilize digital media more actively and creatively in order to enhance promotional effectiveness.
Co-Authors Insan Saputra Palahudin Palahudin Rina Erlita Suci Rahmawati Sudarijati Yusuf Andika Rachmat