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All Journal MANAJEMEN Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen
Insan Saputra
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Pemrograman Linier Metode Simpleks untuk Optimalisasi Keuntungan Produksi Industri Piscok Palahudin Palahudin; Suci Rahmawati; Kamelia Agnesta; Rina Erlita; Yusuf Andika Rachmat; Insan Saputra
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 4 No. 2 (2025): April : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v4i2.3838

Abstract

Piscok production in Indonesia is experiencing significant growth, but there are challenges in terms of efficiency. The purpose of this study is to maximize the profit of piscok production through linear programming with the simplex method. This research analyzes data to find the most effective production combination, given issues such as raw materials and production capacity. The analysis results show that by producing four units of Cheese Piscok and ten units of Bluberry Piscok, the maximum profit that can be achieved is Rp38,000. This research adds insight to small and medium industry players about the application of linear programming in the food sector.
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA D’BRO CHICKEN & BURGER CIAWI Safanah Zulfah; Safira Seftiyani; Lulu Adla Aulia; Halawatin Nisa; Apri Setiawan AR; Insan Saputra
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/v8xddq05

Abstract

This study analyzes the effect of service quality and product quality on purchasing decisions at D'Bro Chicken & Burger Ciawi given the importance of these two factors in the competitive culinary industry. Using quantitative methods, data were collected through Likert questionnaires from 50 respondents with purposive sampling and analyzed using multiple linear regression. The results show that service quality and product quality have a significant positive effect on purchasing decisions with a contribution of 0.343 and 0.337 respectively. The R² value of 71.8% shows that the two variables are able to explain the majority of variations in consumer purchasing decisions.
Co-Authors Apri Setiawan AR Halawatin Nisa Kamelia Agnesta Lulu Adla Aulia Palahudin Palahudin Rina Erlita Safanah Zulfah Safira Seftiyani Suci Rahmawati Yusuf Andika Rachmat