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All Journal Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri Journal of Economic, Bussines and Accounting (COSTING) JURNAL LENTERA BISNIS Dinasti International Journal of Education Management and Social Science Community Development Journal: Jurnal Pengabdian Masyarakat Journal La Bisecoman Jurnal Pustaka Data : Pusat Akses Kajian Database, Analisa Teknologi, dan Arsitektur Komputer Jurnal ABDI MERCUSUAR Journal Industrial Engineering and Management (JUST-ME) Journal of Engineering Science and Technology Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan JES-TM Social and Community Service Jurnal Keilmuan dan Aplikasi Teknologi Industri Jurnal Keilmuan dan Aplikasi Teknologi Industri
M. Zai, Yovita Yulia
Universitas Mercubaktijaya
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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STRATEGI PERAMALAN PERMINTAAN PUPUK NPK UNTUK OPTIMALISASI STOK DI PT. XYZ Foci, Nia Arfina; Muluk, Anisa Jasmiarlita; Nur, Rahmi M; Zai, Yovita Yulia M; Salsabila, Syafira; Riyantori, Refki
Journal Industrial Engineering and Management (JUST-ME) Vol. 5 No. 02 (2024): Journal Industrial Engineering and Management (JUST-ME)
Publisher : Program Studi Teknik Industri Fakultas Teknik Universitas Islam Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47398/justme.v5i02.75

Abstract

Penjualan pupuk NPK, khususnya grade 13 8 27 4 + 0,5B, terus meningkat seiring dengan meningkatnya kesadaran petani akan pentingnya pemupukan yang efektif dan efisien. PT. XYZ, sebagai salah satu anak perusahaan AB Group Indonesia yang bergerak di bidang industri pupuk, menghadapi tantangan dalam memenuhi permintaan akibat ketidaksesuaian antara stok yang tersedia dengan permintaan. Selain itu, ketidaktepatan pengelolaan bahan baku dan kurangnya ketersediaan karung turut memperburuk situasi stok di gudang. Penelitian ini bertujuan untuk meramalkan permintaan pupuk NPK grade 13 8 27 4 + 0,5B guna mengoptimalkan pengelolaan stok. Metode yang digunakan meliputi Single Moving Average (SMA) dan Single Exponential Smoothing (SES), dengan pengukuran kesalahan melalui Mean Absolute Deviation (MAD), Mean Square Error (MSE), dan Mean Absolute Percentage Error (MAPE). Hasil penelitian menunjukkan bahwa metode SES dengan α = 0,6 menghasilkan tingkat kesalahan terkecil, menjadikannya metode yang paling tepat untuk diaplikasikan di PT. XYZ. Penelitian ini diharapkan dapat mendukung perencanaan strategis perusahaan dalam mengelola persediaan dan memastikan kelancaran distribusi pupuk.
The Effect of Discount Flash Sale on Online Impulsive Buying of Mercubaktijaya University Students at Shopee Marketplace M. Zai, Yovita Yulia; Nur, Rahmi M; Hafiza, Siti Nur
Journal La Bisecoman Vol. 6 No. 1 (2025): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v6i1.1942

Abstract

The development of digital technology is currently triggering an online shopping model characterized by the development of marketplaces and online marketing strategies to attract consumer interest. This study aims to determine whether there is an influence between the marketing strategy of the Shopee discount flash sale marketplace on online impulsive buying. This research is a quantitative study where the sample determination uses Non-Probability Sampling with Purposive Sampling technique to Mercubaktijaya University Padang students. Data was obtained through a questionnaire distributed with a sample size of 100 respondents. The analysis technique uses multiple linear regression and hypothesis testing using the F test and t test. The data was processed using SPSS (Statistical Package for the Social Sciences) software version 26. The results showed that the correlation between the discount flash sale variable and online impulsive buying showed a positive correlation relationship with a value of 0.546 with a correlation strength level of moderate. There is an influence between the discount flash sale variable on online impulsive buying. This can be seen in the value of t count) (2.128) > t table (1.98422), and the significance value (0.036) <0.05. When viewed from the coefficient beta value, the discount flash sale variable has a contribution in online impulsive buying of 0.270 which shows a unidirectional relationship between the discount flash sale variable and online impulsive buying, which means that if the activity of the discount flash sale increases, it will make impulsive buying activity on Shopee increase as well.
PENGARUH DAYA TARIK IKLAN TERHADAP ONLINE IMPULSIVE BUYING MAHASISWA UNIVERSITAS MERCUBAKTIJAYA PADANG PADA MARKETPLACE SHOPEE Yovita Yulia M. Zai; Refki Riyantori; Zicho Hamdika
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.14225

Abstract

Kemajuan teknologi digital saat ini telah mendorong perkembangan model belanja online, yang ditandai dengan meningkatnya penggunaan marketplace serta penerapan strategi pemasaran digital untuk menarik minat konsumen. Penelitian ini bertujuan guna menganalisis dampak daya tarik iklan terhadap perilaku pembelian impulsif online mahasiswa Universitas Mercubaktijaya Padang pada platform marketplace Shopee. Studi ini menggunakan pendekatan kuantitatif dengan metode Non-Probability Sampling, khususnya teknik Purposive Sampling, untuk menentukan sampel penelitian yang terdiri dari 100 mahasiswa Universitas Mercubaktijaya Padang. Data dikumpulkan melalui kuesioner serta dianalisis dengan regresi linier berganda. Pengujian hipotesis dilakukan dengan uji F serta uji t, sementara pengolahan data dengan perangkat lunak SPSS versi 26. Temuan penelitian membuktikan bahwa daya tarik iklan mempunyai korelasi positif dengan perilaku pembelian impulsif online, dengan nilai korelasi sebesar 0,546 yang menunjukkan kekuatan hubungan sedang. Analisis statistik mengungkapkan bahwa daya tarik iklan memberikan pengaruh signifikan terhadap pembelian impulsif online, dengan nilai thitung (2,128) lebih besar daripada tabel (1,98422) serta signifikansi sebesar 0,036 (<0,05). Variabel daya tarik iklan memberikan kontribusi sebesar 0,270 terhadap pembelian impulsif online, membuktikan bahwa peningkatan daya tarik iklan akan mendorong peningkatan perilaku pembelian impulsif pada Shopee. Sehingga temuan ini menggarisbawahi pentingnya strategi pemasaran yang menarik guna meningkatkan minat konsumen dalam aktivitas belanja impulsif di marketplace.
PERAN MEDIA SOSIAL SEBAGAI PEMASARAN DIGITAL BAGI UMKM Nia Rifanda Putri; Wanda Laksniyunita; Kherayani Nur; Basnendar Herry Prilosadoso; Yovita Yulia M. Zai
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1589

Abstract

The purpose of this study is to determine the role of social media as digital marketing for MSMEs. This research approach collects data through literature studies, which involve reading literature from various sources including books, articles, journals and reports using qualitative and deductive approaches. The findings in this study are that there are several types of social media that can be used by MSME actors as digital marketing tools, namely blogs, microblogs, video-sharing sites, picture-sharing sites, and social networking sites. Then there is also the role of social media as a digital marketing tool for MSMEs, including social media can build brand awareness, social media as a means of finding potential buyers, social media can build closeness with consumers, social media is one of the effective and direct promotional media to the target, and social media can dig up information from consumers and potential consumers.
FOCUS GROUP DISCUSSION (FGD) PENANGANAN DAN PENCEGAHAN STUNTING MENUJU PINAGAR SEBAGAI NAGARI GENERASI EMAS Yulia M. Zai, Yovita; Yani Maidelwita; Asriwan Guci; Sri Suciana; Dian Febrida Sari; Rizka Ausrianti; Yusriana; Ilham Akerda Edyyul
JURNAL ABDI MERCUSUAR Vol. 5 No. 1 (2025): JURNAL ABDI MERCUSUAR
Publisher : LPPM Universitas MERCUBAKTIJAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36984/jam.v5i1.552

Abstract

Stunting merupakan masalah kesehatan yang memengaruhi kualitas hidup anak di Nagari Pinagar, Pasaman Barat. Focus Group Discussion (FGD) dilaksanakan sebagai forum lintas sektor untuk memetakan permasalahan sosial kesehatan ibu, bayi, dan balita guna mendukung upaya penanganan serta pencegahan stunting. Kegiatan dilaksanakan di Kantor Wali Nagari Pinagar – Kabupaten Pasaman Barat, pada Tanggal 4 September 2024 dengan melibatkan perangkat nagari, tokoh agama, tenaga kesehatan, kader-kader posyandu, dan masyarakat. Strategi utama adalah pengumpulan data partisipatif melalui diskusi terfokus. Kegiatan Pengabdian Kepada Masyarakat (PKM) ini menghasilkan suatu Forum FGD yang menghasilkan peta sosial, dimana tercerminkan faktor penyebab stunting dan solusi potensial dalam bentuk rencana tindak lanjut. Dalam kegiatan ini juga dihasilkan bahwa partisipasi masyarakat meningkat dan menghasilkan rekomendasi strategis untuk penguatan kesehatan ibu dan anak. Kata Kunci: Stunting, Nagari Pinagar, FGD.
Model Pendampingan Bisnis Kecil Berbasis Kearifan Lokal Dalam Meningkatkan Pendapatan Masyarakat: Penelitian Dewi Maharani; Muhammad Fatkhurohman Albashori; Yeni; Purwaka Hari Prihanto; Yovita Yulia M. Zai
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1801

Abstract

This study aims to determine the model of local wisdom-based small business mentoring in increasing community income. This study uses a descriptive qualitative approach. The subjects in this study were small business owners, mentors, traditional leaders, and village officials. The informant selection technique used purposive sampling. Data collection techniques in this study were in-depth interviews, participatory observation, and documentation. Data analysis techniques used were data reduction, data presentation, and conclusion drawing and verification. Then, data validity was tested using source and method triangulation, as well as member checking. The results of this study are that the local wisdom-based small business mentoring model is not only an alternative approach, but also a strategic solution in building an inclusive and sustainable people's economy. By implementing strategies such as mapping local potential, strengthening social capital, contextual knowledge transfer, and product innovation based on local culture can increase community income, as well as strengthen cultural identity, social solidarity, and community independence.
PERAN LOGISTIK DAN RANTAI PASOK DALAM MENDUKUNG PENANGANAN DAN PENCEGAHAN STUNTING MENUJU INDONESIA EMAS 2045 Zai, Yovita Yulia M.
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1662

Abstract

The purpose of this study was to determine the role of logistics and supply chains in supporting the handling and prevention of stunting towards Indonesia Emas 2045. This research approach collects data through literature studies, which involve reading literature from various sources including books, reports, articles, and journals using qualitative and deductive approaches. The findings in this study are that there are several roles of logistics and supply chains in supporting the handling and prevention of stunting towards Indonesia Emas 2045. The role of logistics in supporting the handling and prevention of stunting includes, distribution of nutritional and health products, storage and warehouse management, transportation management, and logistics monitoring and evaluation. Then the role of the supply chain in supporting the handling and prevention of stunting includes, national and local product availability, efficiency and sustainability, multi-sector partnerships and collaborations, and responsiveness to customer needs.
Perancangan Sistem Manajemen Aset Berbasis Web Universitas Mercubaktijaya Zai, Yovita Yulia M.; Nanda, Ade Putra; Riyantori, Refki
Jurnal Pustaka Data (Pusat Akses Kajian Database, Analisa Teknologi, dan Arsitektur Komputer) Vol 5 No 2 (2025): Jurnal Pustaka Data (Pusat Akses Kajian Database, Analisa Teknologi, dan Arsitekt
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55382/jurnalpustakadata.v5i2.1487

Abstract

Penelitian ini bertujuan merancang Sistem Informasi Manajemen Aset berbasis web di Universitas Mercubaktijaya melalui pendekatan rekayasa perangkat lunak yang sistematis menggunakan model Waterfall. Penelitian ini menitikberatkan pada permasalahan yang terjadi dalam proses pengelolaan aset yang masih bersifat semi-manual dan berbasis spreadsheet, yang menyebabkan duplikasi data, kesalahan dalam proses input data, lemahnya pelacakan riwayat aset, serta ketidakefisienan dalam pelaporan. Pada Unit Aset dan Transportasi serta BAUK, pengumpulan data dilakukan melalui observasi, wawancara, dan analisis dokumen. Proses perancangan sistem menghasilkan perumusan 12 kebutuhan fungsional dan 7 kebutuhan non-fungsional yang mencakup pengelolaan peralatan kantor, peralatan laboratorium, dan kendaraan operasional. Pengembangan pemodelan sistem dilakukan dengan menggunakan seperangkat diagram UML yang lengkap, yang terdiri dari 1 diagram use case, 3 diagram activity, 4 diagram sequence, dan 1 diagram class. Selain itu, mockup awal UI/UX dirancang untuk merepresentasikan antarmuka sistem berdasarkan prinsip konsistensi, keterbacaan, dan kemudahan navigasi. Kontribusi utama dari penelitian ini adalah penyajian blueprint sistem yang terperinci dan sistematis berdasarkan kebutuhan pengelolaan aset di lingkungan perguruan tinggi, yang dilengkapi dengan dokumentasi UML lengkap dan dapat dijadikan acuan pada tahap implementasi sistem di masa mendatang.
Customer Relationship Management (CRM) Analysis in Customer Retention Rudy Haryanto; Yovita Yulia M. Zai; Ardi Azhar Nampira; Ana Yuliana; Eva Desembrianita
Dinasti International Journal of Education Management and Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5461

Abstract

The purpose of this study is to analyze Customer Relationship Management (CRM) in customer retention. This research approach collects data through a literature study, which involves reading literature from various sources including books, reports, articles, and journals through qualitative and deductive approaches. The findings of this study are that Customer Relationship Management (CRM) is an important strategy in increasing customer retention. By utilizing precise segmentation, personalized service, consistent multi-channel interactions, and real-time satisfaction monitoring, CRM helps companies build stronger and more sustainable relationships with customers. Systematic CRM implementation has been proven to increase loyalty, satisfaction, and operational efficiency, as well as reduce marketing costs. Case studies of global companies such as Amazon and Starbucks demonstrate the success of this strategy in encouraging repeat purchases and strengthening emotional bonds with customers. However, CRM implementation also faces challenges such as lack of system integration, poor data quality, internal resistance, limited technical human resource capabilities, and high implementation costs.
The Impact of Green Supply Chain and Digitalization on Environmental Sustainability in Healthcare Clinics: The Moderating Role of Digitalization Rini Syahfitri; Yovita Yulia M Zai; Cynthia Agustini
JTI: Jurnal Teknik Industri Vol 11 No 2 (2025): December 2025
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jti.v11i2.38753

Abstract

Green Supply Chain Management (GSCM) has received increasing attention as a strategy to minimize the environmental impact of the healthcare supply chain. Not only GSCM, but digitalization practices are also believed to improve efficiency and reduce operational costs. This study aims to examine the role of digitalization as a reinforcing factor in the effectiveness of GSCM practices for environmental sustainability. This research began with hypothesis preparation, which consisted of three hypotheses. Furthermore, data on the assessment of the relationship between digitalization, green supply chain, and environmental sustainability were collected through questionnaires to Health Clinics in Padang. Data processing was carried out using the Partial Least Squares-Structural Equation Modelling (PLS-SEM) method with SmartPLS 3.0. The processing stages consist of structural model design, measurement model design, path diagram design, model evaluation, hypothesis testing, and IPMA analysis. From the processing results, digitalization and a green supply chain both make significant contributions to environmental sustainability at the Padang Health Clinic. Furthermore, based on IPMA's analysis, the implementation of green supply chain aspects and digitalization in the field has reached 69%. Nonetheless, there is still room for improvement to achieve better environmental sustainability. Therefore, to achieve environmental sustainability, health clinics need to emphasize and implement green supply chain and digitalization indicators.  Keywords: Digitalization, Sustainability, Green Supply Chain, Healthcare, PLS-SEM
Co-Authors Altri Farizal Ana Yuliana Anisa Jasmiarlita Muluk Ardi Azhar Nampira Asriwan Guci Ausrianti, Rizka Basnendar Herry Prilosadoso Cynthia Agustini Cynthia Agustini Dewi Maharani Dian Febrida Sari Edyyul, Ilham Akerda Eva Desembrianita Eva Desembrianita Firdaus Firdaus Foci, Nia Arfina Hafiza, Siti Nur Inang Suryani Maidelwita, Yani Muhammad Fatkhurohman Albashori Muluk, Anisa Jasmiarlita Nampira, Ardi Azhar Nanda, Ade Putra Nia Rifanda Putri Nur, Kherayani Nur, Rahmi M Purwaka Hari Prihanto Rahmi M Nur Rahmi M. Nur Nur Refki Riyantori Refki Riyantori Refki Riyantori Rini Syahfitri, Rini Riyantori, Refki Rudy Haryanto Rudy Haryanto Salsabila, Syafira Suciana, Sri Suryani, Inang Wanda Laksniyunita Yeni Yuliana, Ana Yusriana Zicho Hamdika