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All Journal Indomera : Jurnal Magister Manajemen Aceh Journal of Community Engagement (AJCE)
Fauziani, Dinda
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science

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Pengenalan Konsep Agrowisata pada Masyarakat Dataran Tinggi Gayo Kecamatan Bebesen Kabupaten Aceh Tengah Firmansyah, Denny; Diah, Muhammad; Putra Kelana, Edi; Meilinar, Fina; Fauziani, Dinda
Aceh Journal of Community Engagement (AJCE) Vol 3 No 3 (2024): AJCE, Desember 2024
Publisher : LPPM Umuslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/ajce.v3i3.3054

Abstract

The uniqueness and diversity of agricultural land culture and the cultural customs of the Takengon community have become the selling points of agrotourism in recent decades and are in great demand by the community. Takengon, in Central Aceh district, can be used as agrotourism with the presence of coffee plantation agricultural land. Agrotourism can be a solution for additional income for rural communities through the entrance to tourism, which will later attract national and international visitors. By utilizing the uniqueness of the region, the introduction of the concept of agrotourism to the Gayo Highlands Community, Bebesen District, Central Aceh Regency is needed. Both in socialization events and other promotions
PENGARUH FASILITAS DAN HARGA TERHADAP MINAT BELI ULANG KONSUMEN PADA UMKM U MUDA DIYUB BAK MEE DI KECAMATAN KOTA JUANG KABUPATEN BIREUEN Fauziani, Dinda; Firmansyah, Denny
IndOmera Vol 6 No 12 (2025): indOmera, September 2025 (On Process)
Publisher : LPPM-UNIKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55178/idm.v6i12.579

Abstract

The development of Micro, Small, and Medium Enterprises (MSMEs) plays an important role in supporting local economic growth; however, increasing competition requires business owners to pay close attention to factors that influence consumers’ repurchase intention. This condition is observed at UMKM U Muda Diyub Bak Mee in Kota Juang Subdistrict, Bireuen Regency, where issues related to business facilities and pricing strategies have emerged. Therefore, this study aims to analyze the influence of facilities and price on consumers’ repurchase intention. This research employs a quantitative approach using a survey method by distributing questionnaires to 289 respondents. The data were analyzed using multiple linear regression analysis. The results indicate that facilities and price have a positive and significant effect on repurchase intention, both partially and simultaneously. The regression model obtained is Y = 0.631 + 0.422X₁ + 0.378X₂, with an R Square value of 0.597. These findings demonstrate that facilities have a more dominant influence than price on consumers’ repurchase intention at UMKM U Muda Diyub Bak Mee.
Co-Authors Diah, Muhammad Fina Meilinar Firmansyah, Denny Putra Kelana, Edi