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All Journal Jurnal Pengabdian Magister Pendidikan IPA AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Rambideun : Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Eunoia : Jurnal Pendidikan Bahasa Indonesia Jurnal PKM Manajemen Bisnis AKADEMIK: Jurnal Mahasiswa Humanis Aceh Journal of Community Engagement (AJCE) Jurnal Informatika Ekonomi Bisnis Lentera Jurnal Solusi Masyarakat (JSM) Global Leadership Organizational Research in Management Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Kajian Hukum dan Sosial
Muhammad Diah
Universitas Almuslim
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Kegiatan Sosial Hi-Dayah : Learn Qur`An And English With Fun Risky Novialdi; Fauzi Fauzi; Rahmad Rahmad; Fitri Ernalis; Muhammad Diah
RAMBIDEUN : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2021): Rambideun: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Al Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/pkm.v4i2.466

Abstract

  Sebagai generasi penerus bangsa, anak muda harus memiliki ilmu tentang Al-Qur’an. Untuk mempelajari Al-Qur’an, seseorang harus mengetahui 3 poin penting, yaitu tajwid, tahfiz dan tafsir. Untuk menghafal Al-Qur’an, seseorang harus mengetahui cara membaca yang benar (tajwid/tahsin) dan untuk menghayati isi Al-Qur’an dengan mengetahui tafsirnya. Hal ini juga sebagai bekal awal seseorang diakhirat dan untuk dunia kedepannya, supaya nantinya lebih terarah dan memiliki basic yang kuat. Berangkat dari permasalahan ini, Himpunan Mahasiswa Hubungan Internasional berkolaborasi dengan Premier Oil Andaman dan dengan pihak lainnya, seperti PT. Takabeya Perkasa Group, Lazis MU Bireuen dan Dinas Pendidikan Dayah Kab. Bireuen, telah sukses memberikan sedikit kontribusi nyata terhadap anak-anak di Gampong Dayah Panjoe Kec. Kutablang Kab. Bireuen sebagai bentuk kepedulian dari sisi kemanusiaan. Kegiatan pengabdian ini dilaksanakan di Meunasah  Gampong Dayah Panjoe Kec. Kutablang Kab. Bireuen. Kegiatan pengabdian ini dilaksanakan selama 4 hari dengan beberapa rangkaian kegiatan, pertama pengajian dan tahfidz Al-Qur’an, kedua Pelatihan Bahasan Inggris dan Bahasa Arab, ketiga storytelling Kisah Nabi Muhammad Saw., keempat perlombaan tahfidz, cerdas cermat dan bacaan Al-Qur’an dan shalat, dan kelima buka puasa bersama 60 orang selama 4 hari. Hasil dari kegiatan PKM ini adalah anak-anak lebih cinta terhadap Al-Qur’an yang dapat menjadi modal dalam menanam nilai-nilai Islam kepada seseorang serta mampu memotivasi AGAR kedepannya sebagai generasi penerus bangsa dengan mengedepankan nilai-nilai Islam di tengah perkembangan era modern.
VALUE PROPOSITION ANALYSIS OF CONSUMERS' PURCHASE INTENTION Muhammad Diah; Denny Firmansyah; Haryani Haryani; Emi Safrina
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

The purpose of this study was to determine the effect of functional value, economic value, emotional value, and symbolic value on consumer buying interest at the Medan Coffee Café. The sampling technique used probability sampling with a total sample of 94 people with data collection using a questionnaire. Based on the results of the analysis, it is known that functional value, economic value, emotional value, and symbolic value have a positive and significant effect on consumer buying interest at the Kopi Kopi Café Medan, either simultaneously or partially. The results of the Determination test found an R square value of 0.796, this means that consumer buying interest in the Medan Chair Coffee Café can be explained by the variable functional value, economic value, emotional value, and symbolic value of 79.4%, while the rest (20.6%) explained by other factors outside the model.
Tingkat Persaingan Garam Jangka Di Pasar: Pengaruh Kualitas Produk Di Kalangan Masyarakat Modern Wenny Septiani; Denny Firmansyah; Muhammad Diah
Lentera : Jurnal Ilmiah Sains, Teknologi, Ekonomi, Sosial, dan Budaya Vol 7 No 2 (2023): Lentera, Mei 2023
Publisher : LPPM Universitas Almuslim

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Abstract

Sulitnya petani garam di Kecamata Jangka Kabupaten Bireuen untuk bersaing dengan garam yang ada dipasar menjadi permasalahan yang sampai saat ini belum dapat terpecahkan sehigga dianggap perlu untuk diteliti guna menemukan solusinya. Penelitian ini menggunakan metode kuantitatif yang bertujuan untuk menguji pengaruh kualitas produk terhadap persaingan pasar pada pengrajin garam di Jangka. Populasi pada penelitian ini adalah seluruh pengrajin garam di Kecamatan Jangka yaitu sebanyak 238 orang. Teknik pengambilan sampel yang digunakan adalah purposive sampling yang di hitung dengan menggunakan rumus Slovin, sehingga jumlah sampel yang diperoleh sebanyak 70 responden. Analisis regresi sederhana digunakan untuk menganalisis data. Hasil penelitian menunjukkan adanya pengaruh positif dan signifikan antara kualitas produk dan persaingan pasar, dimana hasil uji t diperoleh thitung > ttabel dimana hasil uji t diperoleh sebesar 2,546, sedangkan t tabel sebesar 1,667 dengan tingkat signifikan sebesar 0,013. Koefesien determinasi diproleh sebesar 0,587 atau 58,7%. Ini berarti bahwa kualitas produk memberikan pengaruh kuat yaitu sebesar 58,7% terhadap persaingan pasar sedangkan sisanya 41,3% dipengaruhi oleh variabel lain diluar penelitian ini.
Analisis Celebrity Endorsment terhadap Keputusan Pembelian Pelanggan Online Shop Shopee dengan Minat Beli sebagai Variabel Intervening Firmansyah, Denny; Haryani; Safrina, Emi; Diah, Muhammad
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.674

Abstract

The purpose of this study was to determine the effect of celebrity endorsement on purchasing decisions with purchase intention as an intervening variable. This study used a sample of 120 online shop Shopee customers in Medan City. The sampling technique is purposive sampling where only customers who have shopped at the Shopee online shop and have watched Shopee endorsement ads can be sampled. The model used with path analysis and processed with Amos 24.0. The results of the study found that celebrity endorsement had a positive and significant effect on purchase intention, celebrity endorsement and purchase intention had a positive and significant effect on purchasing decisions, buying interest mediated the effect of celebrity endorsement on purchasing decisions by partial mediation.
Pelatihan Strategi Bisnis UMKM Go Digital Dalam Meningkatkan Daya Saing di Era Digital Safri, Hayanuddin; Murniyanti, Sri; Firmansyah, Denny; Diah, Muhammad; Sutoyo, Sutoyo; Nurhayati, Agustina; Santika, Cut
Jurnal PKM Manajemen Bisnis Vol. 5 No. 1 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i1.1232

Abstract

The rise of Micro, Small, and Medium Enterprises (MSMEs) in society requires them to keep up with the times. Home-based businesses, or what are commonly called home-based MSMEs, are also now competing on a large scale with their business strategies. As technology continues to develop, so do the strategies for business development, which increases competition. Therefore, in this digital era, where Android is used as a strategy for business growth, MSMEs must compete to expand their businesses, especially by utilizing popular apps like Gojek and Grab. MSMEs that use Gojek and Grab as partners often offer free shipping vouchers and price reductions as part of their strategy to increase sales. However, MSMEs going digital still face challenges in coping with the rapidly evolving digital era. MSMEs that still rely on traditional marketing methods need to work harder to develop business strategies that are now accessible to everyone. A good business strategy is one that creates a competitive advantage. The right business strategy will also ensure the longevity of the company, as desired by the business owner. The purpose of this community service is to improve understanding and enhancement of effective business strategies, especially in the era of digitalization. Many MSMEs close their businesses due to failing in marketing competition, resulting in low profits or, in some cases, no profit at all. This research was conducted to prevent such situations by providing training on business strategies and how these strategies can be used to enhance competitiveness in the digital era. The method used in the training is offline or face-to-face with mentoring, through analysis and problem-solving. The materials provided focus on business strategies to improve competitiveness in the digital era, delivered through lectures, training sessions, Q&A, and demonstrations.
Pengenalan Konsep Agrowisata pada Masyarakat Dataran Tinggi Gayo Kecamatan Bebesen Kabupaten Aceh Tengah Firmansyah, Denny; Diah, Muhammad; Putra Kelana, Edi; Meilinar, Fina; Fauziani, Dinda
Aceh Journal of Community Engagement (AJCE) Vol 3 No 3 (2024): AJCE, Desember 2024
Publisher : LPPM Umuslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/ajce.v3i3.3054

Abstract

The uniqueness and diversity of agricultural land culture and the cultural customs of the Takengon community have become the selling points of agrotourism in recent decades and are in great demand by the community. Takengon, in Central Aceh district, can be used as agrotourism with the presence of coffee plantation agricultural land. Agrotourism can be a solution for additional income for rural communities through the entrance to tourism, which will later attract national and international visitors. By utilizing the uniqueness of the region, the introduction of the concept of agrotourism to the Gayo Highlands Community, Bebesen District, Central Aceh Regency is needed. Both in socialization events and other promotions
Pengaruh Kualitas Produk Dan Varian Produk Terhadap Keputusan Pembelian Pada Toko Alamsyah Haryani Haryani; Emi Safrina; Muhammad Diah; Deni Firmansyah; Sri Murniyanti
Global Leadership Organizational Research in Management Vol. 2 No. 1 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i1.771

Abstract

This research aims to determine the influence of product quality and product variants on purchasing decisions at the Alamsyah Store. The sample used in this research was 100 Alamsyah Shop customers. The method in this research is a quantitative method. The research results show that partially or simultaneously product quality and product variants influence purchasing decisions at the Alamsyah Store. Based on the test results of Fcount 54.221 > Ftable 2.70, it can be concluded that product quality variables and product variants simultaneously influence product purchasing decisions at the Alamsyah Bireuen Store.
Pengaruh Digital Marketing dan Inovasi Produk Terhadap Keputusan Pembelian Produk Lion Star Haryani Haryani; Emi Safrina; Muhammad Diah; Denny Firmansyah; Sri Murniyanti
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 2: Januari 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i2.2914

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh digital marketing dan inovasi produk. Jenis Penelitian Ini Adalah Penelitian Asosiatif. Pengumpulan Data Dalam Penelitian ini dilakukan melalui pendekatan survey dengan jenis penelitian deskriptif kuantitatif dengan menyebar kuesioner kepada 50 responden, sedangkan populasi yang dijadikan dalam penelitian ini adalah pempeli ditoko abdi. Teknik pengumpulan data dilakukan dengan wawancara, kuesioner dan studi dokumentasi. Alat analisis data yang digunakan pada penelitian ini menggunakan SPSS (Statistical Product Sofware Solution). Teknik analisis data dalam penelitian ini adalah analisis deskriptif, analisis regresi linear berganda, pengujian hipotesis dengan menggunakan uji signifikan parsial (uji t), pengujian signifikan simultan (uji F), dan pengujian koefisien determinasi (R2). Hasil penelitian ini menunjukkkan bahwa Secara simultan digital marketing dan inovasi produk berpengaruh terhadap Keputusan pembelian.
Pendampingan Praktik Percetakan Modern untuk Meningkatkan Daya Saing Lulusan Program Keahlian Grafika SMKN 2 Peusangan Satria M, Deddy; Andyna, Cut; Denny Sumantri Mangkuwinata; Muhammad Diah
Jurnal Solusi Masyarakat (JSM) Vol. 3 No. 2 (2025)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsm.v3i2.24297

Abstract

This community service activity aims to improve the quality and selling value of processed corn products through the use of digital technology in marketing to the community in Sawang District. In the era of digital economy, digital literacy skills are the key to increasing the competitiveness of local products. However, most businesses and farmers in this region still face obstacles such as low understanding of digital marketing, limited access to technology, and lack of skills in producing promotional content. This training program is designed to answer these challenges by providing practical materials about digital marketing, such as the use of social media, graphic design, product photography, SEO, and the use of e-commerce platforms. The results of the training showed a significant improvement in product quality, participants' digital skills, and micro and small business income. In addition, this activity also encourages the formation of local business networks and changes in the mindset of MSME actors to be more adaptive to technological developments. The sustainability of the program is expected through further assistance and synergy between related parties.
Bimbingan Teknis Pengolahan Makanan Bagi Wirausaha Pemula Di Kabupaten Bireuen Diah, Muhammad; Firmansyah, Deni; Murniyanti, Sri; Ernalis, Fitri
Jurnal Pengabdian Magister Pendidikan IPA Vol 6 No 4 (2023): Oktober-Desember 2023
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v6i4.6889

Abstract

The food processing business is an easy business and is suitable for beginner business people because the food processing business does not require very large capital, and can be done by beginners. This community service activity is carried out in 3 stages, namely the initial data collection stage, knowledge transfer stage, and follow-up evaluation. This activity provides new knowledge and understanding for beginners about doing business by utilizing local resources in Bireuen Regency
Co-Authors Afriana Afriana Ainiya Rizkiya Andyna, Cut Deddy Satria M Deni Firmansyah Denny Firmansyah Denny Firmansyah Denny Sumantri Mangkuwinata Diah, Muhammad Emalia Ariska Emi Safrina Emi Safrina Fauzi Fauzi Fauziani, Dinda Fina Meilinar Fitri Ernalis Haryani Haryani Haryani Haryani Haryani Haryani Haryani Hayanuddin Safri Hijrah Purnama Sari Ariga Irne Aryanie Maula, Rahmatul Mulyadi Mulyadi Putra Kelana, Edi Rahmad Rahmad Risky Novialdi Safri, Hayanuddin Safriadi Safriadi Safrina, Emi Santika, Cut Sri Murniyanti Sri Murniyanti Suci Hafizah Sutoyo Sutoyo Wahidayati Wahidayati Wenny Septiani Zalikha