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All Journal Journal of Management and Administration Provision Journal of Social Commerce AT-TAKLIM: Jurnal Pendidikan Multidisiplin Jurnal Ekonomi, Manajemen, Akuntansi
Paske Victory Modaso
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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The Influence Of Visual Appearance And Technology Reliability On Website Quality Through User Experience (UX): An Empirical Study Of Online Tryout Users Arthus D. Larumu; Surya Danang; Paske Victory Modaso
AT-TAKLIM: Jurnal Pendidikan Multidisiplin Vol. 2 No. 1 (2025): At-Taklim: Jurnal Pendidikan Multidisiplin (Edisi Januari)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/at-taklim.v2i1.109

Abstract

This study aims to analyze the effect of visual appearance and technology reliability on website quality through user experience (UX) as a mediating variable. This research uses a quantitative approach with a survey method, where data is collected through a questionnaire to 250 respondents who use the online tryout platform. The data analysis technique used Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results showed that visual appearance and technological reliability have a positive and significant influence on user experience (UX) and website quality. In addition, user experience (UX) is proven to mediate the relationship between visual appearance and technology reliability with website quality. The recommendation from this study is that website developers need to focus on improving visual design and technology in order to provide a better user experience.
Hedonic Motivation, Price Value, and Habits in E-Wallet Adoption: Extended UTAUT2 Testing on Generation Z Consumers in Manado Modaso, Paske V.; Dalughu, Meyliza H.; Wua, Injilia W.G
Journal of Management and Administration Provision Vol. 5 No. 3 (2025): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v5i3.682

Abstract

This study explores the role of Hedonic Motivation, Price Value, and Habit in predicting e-wallet adoption among Generation Z consumers in Manado City. Employing a quantitative approach with an explanatory survey design, data were collected from 100 Gen Z e-wallet users in Manado via an online questionnaire, then analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The findings indicate that all three variables positively and significantly influence e-wallet adoption. Habit emerged as the most dominant predictor (β=0.457), followed by Price Value (β=0.321), and Hedonic Motivation (β=0.189). The model explains 68.5% of the variance in e-wallet adoption (R2=0.685) and demonstrates strong predictive relevance (Q2=0.452). Practical implications suggest that e-wallet service providers and businesses in Manado should reinforce usage habits, offer competitive price value, and enhance hedonic experiences to foster sustained adoption among Gen Z. Although limited to a Gen Z sample in Manado, this research provides new empirical insights into intrinsic factors influencing consumer technology adoption.
TAM Model Analysis of QRIS Use Preferences with a Structural Equation Modelling Approach: An Empirical Study of GMIM Youth Modaso, Paske V.; Barek, Titya A. P.
Journal of Social Commerce Vol. 5 No. 4 (2025): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v5i4.196

Abstract

This study aims to analyze the influence of perceived usefulness (PU) and perceived ease of use (PEOU) on QRIS usage preferences among GMIM Youth using the Technology Acceptance Model (TAM) approach. The research method used is quantitative explanatory with primary data collection through questionnaires from 120 respondents selected by purposive sampling. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0 software. The results of the measurement model testing (outer model) showed that all indicators met the validity and reliability criteria. In the structural model testing (inner model), both hypotheses were proven significant: PEOU had a positive and significant effect on usage preferences (β = 0.483; p-value = 0.000), as did PU (β = 0.357; p-value = 0.000). The R² value of 0.602 indicates that the PU and PEOU variables are able to explain 60.2% of the variation in QRIS usage preferences. The conclusions of this study reinforce the TAM postulate that technology adoption, in this case QRIS, is largely determined by the perceived ease and usefulness of use. Consequently, service providers and relevant authorities are advised to continue improving the ease of use of the interface and promoting the benefits of QRIS, particularly within the context of religious communities.
Pengaruh Likuiditas Dan Solvabilitas Terhadap Profitabilitas Pada Perusahaan Farmasi Yang Terdaftar Di Bursa Efek Indonesia Tahun 2023-2024 Titya Advianti P. Barek; Paske Victory Modaso
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 4: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i4.16146

Abstract

Kinerja profitabilitas perusahaan farmasi dipengaruhi oleh keputusan pengelolaan keuangan, khususnya likuiditas dan struktur pendanaan. Penelitian ini bertujuan menganalisis pengaruh likuiditas dan solvabilitas terhadap profitabilitas perusahaan farmasi yang terdaftar di Bursa Efek Indonesia selama periode 2023–2024, dengan fokus pada pengelolaan aset lancar dan penggunaan utang dalam menghasilkan laba pada konteks pascapandemi. Penelitian menggunakan pendekatan kuantitatif dengan desain eksplanatori. Data sekunder diperoleh dari laporan keuangan tahunan delapan perusahaan farmasi yang dipilih melalui purposive sampling sehingga menghasilkan enam belas observasi data panel. Profitabilitas diukur menggunakan Return on Assets (ROA), likuiditas diproksikan dengan Current Ratio (CR), dan solvabilitas diukur melalui Debt to Equity Ratio (DER). Analisis dilakukan menggunakan regresi data panel dengan pemilihan model melalui uji Chow, uji Hausman, dan uji Lagrange Multiplier, yang menghasilkan Random Effect Model sebagai model terbaik. Hasil penelitian menunjukkan bahwa likuiditas dan solvabilitas berpengaruh negatif dan signifikan terhadap profitabilitas perusahaan farmasi. Current Ratio yang tinggi menunjukkan penumpukan aset lancar yang kurang produktif sehingga menurunkan efisiensi aset, sedangkan peningkatan Debt to Equity Ratio mencerminkan tekanan beban utang yang berdampak pada penurunan laba. Temuan ini menegaskan pentingnya pengelolaan likuiditas dan struktur pendanaan yang seimbang guna meningkatkan kinerja keuangan perusahaan.
Determination of E-Commerce Shopping Intentions among Students in Manado City: A Theory of Planned Behavior Approach: JEL Classification: D12, D91, M31, O33, L81 Modaso, Paske Victory; Setlight, Durand Fernandito Freddy; Barek , Titya Advianti P.
Journal of Management and Administration Provision Vol. 6 No. 1 (2026): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v6i1.886

Abstract

This study aims to analyze the determinants of e-commerce shopping intentions among students in Manado City using the Theory of Planned Behavior (TPB) framework. A quantitative explanatory approach was employed, with data collected through structured questionnaires distributed to 90 school and university students who had prior experience using e-commerce platforms. The data were analyzed using multiple linear regression with SPSS. The results indicate that attitude, subjective norm, and perceived behavioral control all have a positive and significant effect on students’ e-commerce shopping intentions. Attitude was found to be the strongest predictor, followed by perceived behavioral control and subjective norm. The regression model demonstrates strong explanatory power, with the TPB variables explaining 71.7% of the variance in shopping intention. These findings confirm the relevance of the Theory of Planned Behavior in explaining e-commerce shopping intentions among students in a regional urban context. The study contributes to the literature on digital consumer behavior by providing empirical evidence from Manado City and offers practical insights for e-commerce platforms and educational stakeholders in designing strategies that align with students’ psychological and social characteristics.
Perilaku Konsumen Paylater dan Risiko Hukum dalam Transaksi Fintech: Studi Kasus di Kota Manado Lang, Chrestotes Wiltheo; Setlight, Durand Fernandito Freddy; Modaso, Paske Victory
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 4: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i4.16495

Abstract

Perkembangan layanan Paylater dalam ekosistem fintech menghadirkan kemudahan akses keuangan, namun sekaligus memunculkan risiko hukum yang kerap tidak disadari konsumen. Penelitian ini bertujuan menganalisis perilaku konsumen Paylater dalam menghadapi risiko hukum, mengevaluasi persepsi mereka, serta mengkaji efektivitas penyampaian pemahaman hukum berdasarkan prinsip kehati-hatian. Pendekatan kualitatif dengan desain studi kasus diterapkan melalui wawancara semi-terstruktur terhadap konsumen Paylater di Kota Manado, dilengkapi kajian literatur dan peraturan perundang-undangan. Analisis data menggunakan metode tematik dengan validitas dijamin melalui triangulasi sumber. Hasil penelitian menunjukkan bahwa perilaku konsumen didorong oleh motivasi pragmatis berupa kemudahan dan promosi, sementara pemahaman terhadap risiko hukum seperti konsekuensi gagal bayar dan akumulasi denda masih sangat rendah. Kesadaran hukum umumnya muncul setelah pengalaman negatif, bukan dari edukasi terstruktur. Terdapat kesenjangan signifikan antara persepsi konsumen dan realitas risiko hukum yang diperparah rendahnya literasi hukum dan finansial. Diperlukan reformasi regulasi yang mewajibkan penyajian syarat dan ketentuan dalam bahasa sederhana, disertai modul edukasi interaktif dan sinergi antara regulator, penyedia layanan, serta institusi pendidikan.
Co-Authors Arthus D. Larumu Barek , Titya Advianti P. Barek, Titya A. P. Dalughu, Meyliza H. Fernandito, Durand Injilia Wulan Gratia Wua, Injilia Wulan Gratia Lang, Chrestotes Wiltheo Surya Danang Titya Advianti P. Barek