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All Journal Jurnal Ilmiah Multidisiplin Indonesia Vokasi UNESA Bulletin of Engineering, Technology and Applied Science
Mochammad Abdul Machfud
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Computer Science & IT Earth & Planetary Sciences Engineering Mechanical Engineering Physics Transportation

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Factors Influencing Young Audience Preferences for Digital Platforms in Indonesia Mochammad Abdul Machfud; Arieviena Ayu Laksmi; Hong, Tangkin
Vokasi Unesa Bulletin of Engineering, Technology and Applied Science Vol. 1 No. 2 (2024)
Publisher : Universitas Negeri Surabaya or The State University of Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/vubeta.v1i2.35989

Abstract

The rapid development of digital technology and the widespread adoption of the internet have significantly transformed media consumption patterns, especially among young audiences in Indonesia. This study aims to explore the preferences and motivations of Indonesian youth (ages 15-30) in selecting digital platforms over traditional media, applying the Theory of Planned Behavior (TPB) as a framework. TPB posits that Attitude Toward Behavior, Subjective Norms, and Perceived Behavioral Control are key factors influencing behavioral intentions. Utilizing a quantitative, survey-based approach, the research examines the extent to which these factors impact young viewers' media preferences. Results reveal that Subjective Norms and Perceived Behavioral Control strongly influence digital media engagement, while Attitude Toward Behavior is less impactful. These findings highlight the importance of social influences and usability in shaping media preferences among young Indonesians. The insights gained could guide media providers in developing strategies that resonate with this demographic, adapting content and platform features to better meet the needs of an evolving digital audience
A Content Analysis of the TikTok Account @amiirahanugrah: The Representation of Halal Food at 7-Eleven Stores in Thailand Mochammad Abdul Machfud; Asidigisianti Surya Patria; Abdul Hafidz; Nova Kristiana; Arieviana Ayu Laksmi; Yunia Dwie Nurcahyanie; David Nugroho
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 12 (2025): Jim-id, December 2025
Publisher : Sean Institute

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Abstract

The rise of TikTok is particularly relevant in the food industry, where engaging visual content communicates product appeal. This study analyzes how halal food is represented in the TikTok account @amiirahanugrah, specifically regarding 7-Eleven Thailand products. The purpose is to identify the main themes and strategies used in presenting halal food. Using qualitative content analysis on three selected videos, the study reveals that the creator effectively acts as a "micro-halal ambassador" by integrating Islamic values into lifestyle content. The main findings indicate that halal perception is co-constructed through three key strategies: (1) the use of verbal religious expressions (e.g., Bismillah, Alhamdulillah) in non-ritual contexts; (2) visual transparency by displaying halal logos and ingredients; and (3) the demonstration of Islamic etiquette (adab) such as handwashing. Furthermore, audience analysis shows a mechanism of "social halal validation," where followers rely on trust in the creator's consistent persona and emotional tone rather than demanding formal verification, thereby effectively promoting cross-cultural halal tourism.
Co-Authors Abdul Hafidz Arieviana Ayu Laksmi Arieviena Ayu Laksmi Asidigisianti Surya Patria David Nugroho Hong, Tangkin NOVA KRISTIANA Yunia Dwie Nurchayanie