Garuda - Garba Rujukan Digital

Hubungan Pengetahuan Produk dan Gaya Hidup Sehat dengan Minat Beli Minyak Sacha Inchi di Kota Bandung Fuadiyah, Alda; Deliana, Yosini
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15346

Sacha inchi oil is a new product derived from the sacha inchi plant. Despite its numerous benefits, its sales in Indonesia remain low. This study aims to analyze the relationship between product knowledge and a healthy lifestyle on purchase interest in sacha inchi oil in Bandung City. The research method used is a survey by distributing online questionnaires to respondents who meet the criteria and reside in Bandung City. The data were analyzed descriptively and using Spearman's rank correlation to examine the relationship between product knowledge and a healthy lifestyle on purchase interest in sacha inchi oil. The results show a relationship between product knowledge and purchase interest in sacha inchi oil with a correlation coefficient of 0.528, indicating a strong relationship. Additionally, there is a relationship between a healthy lifestyle and purchase interest in sacha inchi oil with a correlation coefficient of 0.319, indicating a moderate or fairly strong relationship.

Evaluation of Consumer Purchase Decisions at Cafe on the Wheels: What is the Role of Social Media Marketing, Brand Image, and Product Quality? Fuadiyah, Alda; Suhud, Usep; Krissanya, Nofriska
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 1 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i1.589

The purpose of this study was to determine the effect of social media marketing, brand image, product quality on purchase intention and purchase decision for consumers of café on the wheels Jago Coffee. The research method uses Quantitative with a survey approach. The sampling technique in this study used purposive sampling sampling with criteria. The criteria used are, have bought Jago Coffee at least once in the last 4 months, live in Jakarta City, know the existence of Instagram social media from Jago Coffee (@Jagoid) and have seen the content. The sample in this study were 303 respondents. The data analysis technique uses Structural Equation Modeling (SEM) through AMOS 23 software and SPSS version 25 to analyze and manage research data. The results of this study indicate that: first, social media marketing, brand image, product quality have a positive and significant effect on purchase intention. Second, social media marketing, brand image, product quality, and purchase intention have a positive and significant effect on purchase decisions.

Evaluation of Consumer Purchase Decisions at Cafe on the Wheels: What is the Role of Social Media Marketing, Brand Image, and Product Quality? Fuadiyah, Alda; Suhud, Usep; Krissanya, Nofriska
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 1 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i1.589

The purpose of this study was to determine the effect of social media marketing, brand image, product quality on purchase intention and purchase decision for consumers of café on the wheels Jago Coffee. The research method uses Quantitative with a survey approach. The sampling technique in this study used purposive sampling sampling with criteria. The criteria used are, have bought Jago Coffee at least once in the last 4 months, live in Jakarta City, know the existence of Instagram social media from Jago Coffee (@Jagoid) and have seen the content. The sample in this study were 303 respondents. The data analysis technique uses Structural Equation Modeling (SEM) through AMOS 23 software and SPSS version 25 to analyze and manage research data. The results of this study indicate that: first, social media marketing, brand image, product quality have a positive and significant effect on purchase intention. Second, social media marketing, brand image, product quality, and purchase intention have a positive and significant effect on purchase decisions.

A Systematic Review of Intrinsic and Extrinsic Motivation in EFL Classrooms: Implications for Student Engagement and Learning Outcomes Moro, Anjas; Fuadiyah, Alda; Zain, Sifa Irvana; Fitrianida, Anisa
Jurnal Pendidikan Indonesia : Teori, Penelitian, dan Inovasi Vol 6, No 1 (2026): Jurnal Pendidikan Indonesia : Teori, Penelitian, dan Inovasi
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpi.v6i1.2716

Motivation is a crucial factor influencing students’ engagement and achievement in English as a Foreign Language (EFL) learning. This study aims to systematically review recent research on intrinsic and extrinsic motivation in EFL classrooms and to examine their implications for student engagement and learning outcomes. Employing a qualitative systematic literature review design, 20 peer-reviewed articles published between 2020 and 2025 were selected through a PRISMA-based screening process and analyzed using thematic synthesis. The findings indicate that intrinsic motivation, driven by enjoyment, autonomy, and personal relevance, is strongly associated with sustained cognitive, emotional, and behavioral engagement as well as long-term language development, whereas extrinsic motivation, shaped by grades, examinations, institutional demands, and future career expectations, effectively supports short-term academic performance and task completion but is less strongly related to lasting communicative competence. The review further reveals that motivational orientations are highly context-dependent, particularly in exam-oriented and digitally mediated learning environments. This study proposes a conceptual perspective termed motivational magnetism, referring to the dynamic interaction between autonomy-supportive instruction and performance-oriented demands in sustaining learners’ engagement, and suggests that EFL teachers should balance intrinsic and extrinsic motivational strategies to enhance both academic achievement and long-term learner engagement.ABSTRAKMotivasi merupakan faktor krusial yang memengaruhi keterlibatan dan prestasi siswa dalam pembelajaran Bahasa Inggris sebagai Bahasa Asing (EFL). Penelitian ini bertujuan untuk melakukan tinjauan sistematis terhadap penelitian terkini mengenai motivasi intrinsik dan ekstrinsik di kelas EFL, serta menganalisis implikasinya terhadap keterlibatan siswa dan hasil belajar. Menggunakan desain tinjauan literatur sistematis kualitatif, 20 artikel yang telah direview oleh rekan sejawat yang diterbitkan antara tahun 2020 dan 2025 dipilih melalui proses penyaringan berdasarkan PRISMA dan dianalisis menggunakan sintesis tematik. Temuan menunjukkan bahwa motivasi intrinsik, yang didorong oleh kesenangan, otonomi, dan relevansi pribadi, memiliki hubungan yang kuat dengan keterlibatan kognitif, emosional, dan perilaku yang berkelanjutan serta perkembangan bahasa jangka panjang. Di sisi lain, motivasi ekstrinsik, yang dipengaruhi oleh nilai, ujian, tuntutan institusional, dan harapan karir masa depan, secara efektif mendukung kinerja akademik jangka pendek dan penyelesaian tugas, tetapi kurang terkait erat dengan kompetensi komunikatif yang berkelanjutan. Tinjauan ini juga mengungkapkan bahwa orientasi motivasi sangat bergantung pada konteks, terutama dalam lingkungan pembelajaran yang berorientasi ujian dan didukung teknologi digital. Studi ini mengusulkan perspektif konseptual yang disebut “magnetisme motivasi,” merujuk pada interaksi dinamis antara instruksi yang mendukung otonomi dan tuntutan berorientasi kinerja dalam mempertahankan keterlibatan peserta didik, dan menyarankan agar guru bahasa Inggris sebagai bahasa asing (EFL) menyeimbangkan strategi motivasi intrinsik dan ekstrinsik.

Meta-analisis validitas pengembangan booklet sebagai salah satu suplemen bahan ajar dalam materi pembelajaran biologi SMA/MA Fuadiyah, Alda; Wijayanti, Erna
Bio-Pedagogi: Jurnal Pembelajaran Biologi Vol 13, No 2 (2024): Bio-Pedagogi: Jurnal Pembelajaran Biologi
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/bio-pedagogi.v13i2.87866

ENLearning media is an important means of supporting the learning process. It requires learning media that makes learning activities easier to understand by students. One of the tools that can be used in the learning process is a booklet. A booklet is a learning medium in the form of a small book with clear, concise, and easy-to-understand content with a minimum of five pages and a maximum of forty-eight pages out of cover count. This study aims to evaluate the validity of bookmaking as an additional teaching material in the biology lessons at high school/MA. Data collection is done by searching for journals and thesis related to booklets. The sample used is 20 journalists related to the development of the booklet. The meta-analysis results of the research for the educational material of the booklet amounted to 88.14%, with a very valid category. Then, with the results obtained, the booklet can be used for teaching material on the learning process to help the students so that they can easily understand the material delivered. IDMedia pembelajaran adalah sarana penting untuk mendukung proses pembelajaran. Dibutuhkan media pembelajaran yang membuat kegiatan pembelajaran lebih mudah dipahami oleh siswa. Salah satu alat yang dapat digunakan dalam proses pembelajaran adalah Booklet. Booklet sendiri adalah sebuah media pembelajaran berupa buku kecil dengan isi yang jelas, tegas, dan mudah dipahami yang memiliki minimal lima halaman dan maksimal empat puluh delapan halaman di luar hitungan sampul. Tujuan dari penelitian ini adalah untuk mengevaluasi validitas pembuatan buku sebagai bahan ajar tambahan dalam pelajaran biologi di SMA/MA. Pengumpulan data dilakukan dengan mencari jurnal dan tesis yang berhubungan dengan booklet. Sampel yang digunakan adalah 20 jurnal yang berkaitan dengan pengembangan booklet. Hasil meta analisis penelitian untuk bahan ajar berupa booklet sebesar 88,14% dengan kategori sangat valid. Maka dengan hasil yang sudah didapat booklet dapat digunakan untuk bahan ajar pada proses pembelajaran dalam rangka membantu peserta didik agar dapat mudah memahami materi yang disampaikan.

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