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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Hilirisasi IPTEKS (JHI) International Journal of Education, Social Studies, And Management (IJESSM)
Fuadiyah, Alda
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Dentistry Education Engineering Health Professions Public Health Veterinary Other

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Hubungan Pengetahuan Produk dan Gaya Hidup Sehat dengan Minat Beli Minyak Sacha Inchi di Kota Bandung Fuadiyah, Alda; Deliana, Yosini
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15346

Abstract

Sacha inchi oil is a new product derived from the sacha inchi plant. Despite its numerous benefits, its sales in Indonesia remain low. This study aims to analyze the relationship between product knowledge and a healthy lifestyle on purchase interest in sacha inchi oil in Bandung City. The research method used is a survey by distributing online questionnaires to respondents who meet the criteria and reside in Bandung City. The data were analyzed descriptively and using Spearman's rank correlation to examine the relationship between product knowledge and a healthy lifestyle on purchase interest in sacha inchi oil. The results show a relationship between product knowledge and purchase interest in sacha inchi oil with a correlation coefficient of 0.528, indicating a strong relationship. Additionally, there is a relationship between a healthy lifestyle and purchase interest in sacha inchi oil with a correlation coefficient of 0.319, indicating a moderate or fairly strong relationship.
Evaluation of Consumer Purchase Decisions at Cafe on the Wheels: What is the Role of Social Media Marketing, Brand Image, and Product Quality? Fuadiyah, Alda; Suhud, Usep; Krissanya, Nofriska
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 1 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i1.589

Abstract

The purpose of this study was to determine the effect of social media marketing, brand image, product quality on purchase intention and purchase decision for consumers of café on the wheels Jago Coffee. The research method uses Quantitative with a survey approach. The sampling technique in this study used purposive sampling sampling with criteria. The criteria used are, have bought Jago Coffee at least once in the last 4 months, live in Jakarta City, know the existence of Instagram social media from Jago Coffee (@Jagoid) and have seen the content. The sample in this study were 303 respondents. The data analysis technique uses Structural Equation Modeling (SEM) through AMOS 23 software and SPSS version 25 to analyze and manage research data. The results of this study indicate that: first, social media marketing, brand image, product quality have a positive and significant effect on purchase intention. Second, social media marketing, brand image, product quality, and purchase intention have a positive and significant effect on purchase decisions.
Evaluation of Consumer Purchase Decisions at Cafe on the Wheels: What is the Role of Social Media Marketing, Brand Image, and Product Quality? Fuadiyah, Alda; Suhud, Usep; Krissanya, Nofriska
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 1 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i1.589

Abstract

The purpose of this study was to determine the effect of social media marketing, brand image, product quality on purchase intention and purchase decision for consumers of café on the wheels Jago Coffee. The research method uses Quantitative with a survey approach. The sampling technique in this study used purposive sampling sampling with criteria. The criteria used are, have bought Jago Coffee at least once in the last 4 months, live in Jakarta City, know the existence of Instagram social media from Jago Coffee (@Jagoid) and have seen the content. The sample in this study were 303 respondents. The data analysis technique uses Structural Equation Modeling (SEM) through AMOS 23 software and SPSS version 25 to analyze and manage research data. The results of this study indicate that: first, social media marketing, brand image, product quality have a positive and significant effect on purchase intention. Second, social media marketing, brand image, product quality, and purchase intention have a positive and significant effect on purchase decisions.
Utilization of Lemongrass as a Raw Material for Hand Sanitizer Production to Enhance Community MSMEs in Nagari Sipinang Post-Disaster: Value-Added Processing of Lemongrass (Cymbopogon citratus) into Hand Sanitizer Products to Support Post-Disaster MSME Empowerment in Nagari Sipinang, Agam Regency Dillasamola, Dwisari; Aldi, Yufri; Sari, Silvia Permata; Ramadhani, Kesha Fadhiilah; Airinisa, Salsa Dwi; Fuadiyah, Alda; Amanda, Diva; Nabila, Alya Puti Dwi; Ramadhan, Fadli Pratama; Dzaki, Muhammad; Syakira, Azya Hana; Irianti, Dira Adhani; Defani, Nabillah Puteri
Jurnal Hilirisasi IPTEKS Vol. 9 No. 1 (2026)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v9i1.948

Abstract

The significantly disrupted socio-economic conditions in Nagari Sipinang, Agam Regency, particularly through the degradation of agricultural land and reduced household income. This study aimed to evaluate a community-based, value-added intervention utilizing lemongrass (Cymbopogon citratus) as a raw material for hand sanitizer production to support post-disaster recovery and micro, small, and medium enterprise (MSME) development. A quasi-experimental community empowerment design was employed, involving 30 participants selected through purposive sampling. The intervention consisted of structured educational sessions on post-disaster hygiene risks, hands-on training in aqueous-ethanolic extraction of lemongrass, and technical assistance in formulation and packaging. Pre- and post-intervention assessments were conducted to measure changes in knowledge, skills, and production capacity. Product evaluation included organoleptic testing and pH analysis using standardized procedures. The results demonstrated a significant improvement in participants’ competencies, with mean knowledge and skill scores increasing by 80% (p < 0.05). Additionally, one community-based MSME unit was successfully established, producing hand sanitizer at a small commercial scale. The formulated product exhibited acceptable organoleptic properties, including a characteristic fresh aroma, and maintained a stable pH of 5.5, consistent with topical safety standards. In conclusion, the downstream utilization of lemongrass represents a scientifically grounded and economically viable strategy for enhancing community resilience. This approach not only contributes to post-disaster public health mitigation but also facilitates sustainable MSME revitalization in Nagari Sipinang.
Co-Authors Airinisa, Salsa Dwi Amanda, Diva Defani, Nabillah Puteri Dwisari Dillasamola Dzaki, Muhammad Irianti, Dira Adhani Krissanya, Nofriska Nabila, Alya Puti Dwi Ramadhan, Fadli Pratama Ramadhani, Kesha Fadhiilah SILVIA PERMATA SARI, SILVIA PERMATA Syakira, Azya Hana Usep Suhud Yosini Deliana Yufri Aldi