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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Lazuardi, Muhammad Abrori
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Agriculture, Biological Sciences & Forestry

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Persepsi Masyarakat Terhadap Keberadaan Rumah Potong Ayam (RPA) di Kelurahan Kaligandu Kecamatan Serang Kota Serang Banten Lazuardi, Muhammad Abrori; Herlina, Linda; Firman, Ahmad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16653

Abstract

This research was conducted in Pejaten Neighborhood, Kaligandu Village, Serang District, Serang City, Banten during October 2024 by considering that the Chicken Slaughterhouse is in the middle of the community with the aim of examining the perceptions of the community around the chicken slaughterhouse on its positive and negative impacts. This research used survey method (observation and interview) with descriptive statistical data analysis using likert scale. The results showed that the community had a positive perception of the traces of the presence of chicken slaughterhouses with a total score of 409 which was included in the useful category. But on the other hand, the negative impact indicator shows a quite disturbance category with a score of 271. Overall, although there are benefits, the negative impacts also need to be considered from the presence of abattoirs around the community.
Pendekatan Komunikasi Partisipatif dalam Pemberdayaan Peternak: Telaah Konseptual dan Studi Empiris Nurhikmah, Elva Ahlia; Lazuardi, Muhammad Abrori; Sulistyati, Marina; Yunasaf, Unang
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.20033

Abstract

The livestock sector plays a strategic role in agricultural development and improving community welfare, especially in developing countries such as Indonesia. However, small-scale farmers still face various challenges such as limited access to resources, lack of technical knowledge, and low adoption of modern technology. The top-down approach that has been applied in empowerment programmes is often ineffective because it places farmers in a passive role. This study aims to assess the effectiveness of participatory communication approaches in empowering farmers through a literature review using a descriptive-analytical approach. The findings indicate that participatory communication can increase technology adoption, livestock productivity, and programme sustainability through the strengthening of local capacity. Collaboration between farmers, extension workers, and researchers in the knowledge exchange process has proven to generate more contextual and applicable solutions. The success of this approach is greatly influenced by the quality of facilitators, institutional support, and community readiness. However, challenges such as knowledge gaps and resource constraints remain obstacles that need to be overcome. Thus, participatory communication is not only an extension method but also a crucial strategy in creating inclusive, needs-based, and sustainable farmer empowerment. 
Co-Authors Ahmad Firman Linda Herlina Marina Sulistyati Nurhikmah, Elva Ahlia Unang Yunasaf