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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Adelia, Dian
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Agriculture, Biological Sciences & Forestry

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Strategi Pengembangan Usaha Ayam Ras Petelur Di Kecamatan Dua Pitue Kabupaten Sidenreng Rappang Adelia, Dian; Sirajuddin, Sitti Nurani; Jusni, Jusni
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11583

Abstract

This research aims to determine appropriate strategies for the development of layer chicken businesses in the Dua Pitue Sub-District of Sidenreng Rappang Regency. The study was conducted in the Dua Pitue Sub-District, Sidenreng Rappang Regency. Respondents for this research were selected through purposive sampling, consisting of approximately twelve informants. The research is categorized as descriptive quantitative research. It identifies internal and external factors, which are then analyzed using an internal-external (IE) matrix. The results from the IE matrix serve as a reference for formulating development strategies using a SWOT matrix. The research findings indicate that the IE matrix falls into cell V, representing concentration through horizontal integration. Subsequently, strategies are formulated in the SWOT matrix, resulting in actionable strategies for the development of layer chicken businesses in the Dua Pitue Sub-District of Sidenreng Rappang Regency as follows: 1) Encouraging production growth by increasing the population of layer chicken breeds; 2) Advocating government involvement in supporting layer chicken businesses; 3) Strengthening the role of field officers in the livestock sector to enhance farmers' competencies; 4) Encouraging private sector and banking participation in the development of layer chicken businesses; 5) Maintaining good customer relations through attractive services and offers; 6) Enhancing production through pest and disease control for sustainable business operations; 7) Optimizing business capital and improving business development capabilities.
Strategi Pengembangan Usaha Pengolahan Bebek Palekko (Studi Kasus Palekko Utama di Kelurahan Panreng, Kecamatan Baranti, Kabupaten Sidrap) Adelia, Dian; Rasidin, Rasidin; Munawarah, Munawarah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14095

Abstract

This research aims to determine internal and external factors and formulate strategies used in business development and find out what strategies are used in developing palekko duck processing businesses. The data analysis used is qualitative descriptive analysis and SWOT analysis. The results of the research show that the analysis of internal factors and external factors is as follows: strengths: long experience in managing a business, large number of available workers, prioritizing the quality of raw materials and products, distinctive taste of palekko duck, providing good service, well-organized business premises neat and attractive, weakness: processing technology still uses simple equipment, the processing process takes quite a long time (30-40 minutes) in one production, sales promotions do not yet have standard operational procedures (SOP); opportunities: improving economic conditions, increasing interest in palekko ducks, increasingly developing patterns and lifestyles; threats: competition from similar businesses, changes in consumer tastes, fluctuations in the price of palekko ducks, the existence of other types of palekko. A supportive strategy to be implemented in the palekko duck business is the SO strategy, which improves product quality by looking at open market opportunities. and application of communication technology by related agencies, Increasing more innovative products by optimizing the use of quality raw materials to face competitor products,
Co-Authors Jusni, Jusni Munawarah Munawarah, Munawarah Rasidin rasidin Sitti Nurani Sirajuddin