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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Febiani, Mutia
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Agriculture, Biological Sciences & Forestry

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Analisis Strategi Pengembangan Peternakan Sapi Perah Anggota KSU Tandangsari di Kecamatan Tanjungsari Febiani, Mutia; Herlina, Linda; Firman, Achmad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16727

Abstract

The livestock sector is one part of agribusiness that contributes to food supply, in this case animal protein. Production, breeding, processing, and marketing activities are central to the livestock business, including dairy farming. This study aims to identify and analyze internal (strengths and weaknesses) and external (opportunities and challenges) factors affecting livestock farming, as well as recommend alternative strategies and strategy priorities in order to develop dairy farming. Internal and external factors were evaluated using IFE matrix and EFE matrix, then alternative strategies were determined using IE matrix and SWOT analysis. For strategy prioritization. The research location was selected by purposive sampling by looking at data from internal and external aspects of farms located in the Tanjungsari area with the subject of dairy farmers who are members of KSU Tandangsari. The results of the study showed that the total IFE score of 2.95 and EFE of 2.60 showed that this cooperative was in a fairly good position in managing internal strengths and taking advantage of external opportunities. The IE matrix in the study is in cell 5, in this condition a hold and maintain strategy is needed.
Analisis Peran Blantik pada Sistem Pemasaran Domba di Pasar Hewan Tanjungsari Febiani, Mutia; Daud, Andre Rivianda; Firmansyah, Cecep
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18492

Abstract

Tanjungsari Animal Market plays an important role in livestock marketing, especially sheep.  The existence of blantik as the main actor mediating transactions between farmers and buyers creates uniqueness in the market. This study aims to analyze the activities of blantik, market actors' perceptions of blantik, and the impact of their presence on the proportion of sheep sales in Tanjungsari Animal Market. The research sample was taken from market players including farmers, traders, blantik, and consumers. Data were obtained through a survey of market participants and analyzed using the Mann-Whitney U Test statistical test. The results showed that there was a significant difference in the proportion of sales between transactions that used blantik and those that did not (p-value = 0.023). The average ranking of transactions with blantik was higher than transactions without blantik, indicating that the role of blantik contributed to improving the smoothness and efficiency of the sheep trade. The presence of blantik helps speed up transactions, expand market access, and improve price stability. However, there are different perceptions among market players regarding the impact of blantik on farmer welfare and supply chain efficiency. This study provides insights into optimizing the role of blantik in the livestock marketing system to improve farmer welfare without compromising consumer interests.
Co-Authors Achmad Firman Cecep Firmansyah Daud, Andre Rivianda Linda Herlina