Article Per Year (5 Year)
p-Index From 2020 - 2025
0.778
P-Index
This Author published in this journals
All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi
Musfiyana, Risma
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
ANALYSIS OF CUSTOMER SATISFACTION IN PURCHASING TRADITIONAL SERUNI BEVERAGE PRODUCTS ONLINE AT STIE SEMARANG STUDENTS Sukarsono, Sukarsono; Musfiyana, Risma
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12845

Abstract

Traditional drinks are drinks that are formulated with ingredients that can nourish the body. This method is to analyze the effect of Product Quality, and Customer Satisfaction on Purchasing Decisions. The subjects in this method were 50 respondents who had previously purchased traditional seruni beverage products in the Semarang city area. In analyzing this research data the methods used include classical assumptions, F and t tests, coefficients of determination and all using SPSS. The results of the classical assumption test show normal data, no heteroscedasticity and no multicollinearity. Then the results of multiple regression analysis showed that regression models can be used to predict buyback decisions based on t-tests. It can be concluded that product quality data and customer satisfaction have significant value because < 0.05 so the hypothesis is accepted. In conclusion, there is a positive and significant influence of data, product quality, and customer satisfaction on purchasing decisions. Buy back the Traditional Seruni Drink product online at Stie Semarang Students. Keywords: customer satisfaction; Product Quality; Purchasing Decision
KEPERCAYAAN INVESTOR PADA SAHAM PT. ANEKA TAMBANG, TBK BERDASARKAN KINERJA KEUANGAN Subekti, Heni; Musfiyana, Risma; Irawati, Marsha Ayunita
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 7 No 1 (2025): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v7i1.254

Abstract

Abstract. Companies that can survive in the current era of globalization are companies that have healthy financial conditions and strive to convey useful information to stakeholders. This study aims to determine the effect of financial performance on investor confidence in PT. Aneka Tambang, Tbk. The population in this study is secondary data from PT. Aneka Tambang, Tbk's quarterly financial reports totaling 40 data and used as research samples. The analysis method uses multiple linear regression using the SPSS analysis tool. The results of the study stated that the liquidity ratio, profitability ratio and solvency ratio partially have a positive and significant effect on investor confidence. PT. Aneka Tambang, Tbk (ANTM) must be able to improve the values of the liquidity, profitability and solvency ratios to be even better, because these ratios affect investor confidence in investing in PT. Aneka Tambang, Tbk (ANTM), investors will pay attention to the ratio information as a guideline in determining investment choices.
PENGARUH CITRA MEREK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA TOMORO COFFEE SEMARANG Musfiyana, Risma; Sasono, Eko; Subekti, Heni
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 7 No 1 (2025): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v7i1.299

Abstract

In the midst of increasingly fierce coffee industry competition, coffee shop businesses in Indonesia are faced with big challenges to remain relevant and attractive to customers. Dependence on quality raw materials, price competitiveness and promotion of needs to present special customer experiences become crucial factors.Tomoro Coffee comes as an example of how a coffee brand can developrapidly in a short time. With the support of technology, innovative strategies, and commitment to product quality, Tomoro Coffee won the hearts of Indonesian consumers. With the support of technology, innovative strategies, and commitment to product quality, Tomoro Coffee won the hearts of Indonesian consumers. Founded in August 2022 by Xing Wei Yuan, Tomoro Coffee now has more than 200 outlets throughout Indonesia.This study aims to determine the effect of brand image, price, and promotion on purchasing decisions at Tomoro Coffee in the city of Semarang. The population in this study was Tomoro Coffee customers in the city of Semarang. The sampling technique used by purposive sampling with 100 respondents is determined using the lemeshow formula. Research data were analyzed using multiple regression methods. The results showed that the brand image had an influence on purchasing decisions, prices had an influence of purchasing decisions, then promotion also had an influence on purchasing decisions.
ANALYSIS OF CUSTOMER SATISFACTION IN PURCHASING TRADITIONAL SERUNI BEVERAGE PRODUCTS ONLINE AT STIE SEMARANG STUDENTS Sukarsono, Sukarsono; Musfiyana, Risma
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12845

Abstract

Traditional drinks are drinks that are formulated with ingredients that can nourish the body. This method is to analyze the effect of Product Quality, and Customer Satisfaction on Purchasing Decisions. The subjects in this method were 50 respondents who had previously purchased traditional seruni beverage products in the Semarang city area. In analyzing this research data the methods used include classical assumptions, F and t tests, coefficients of determination and all using SPSS. The results of the classical assumption test show normal data, no heteroscedasticity and no multicollinearity. Then the results of multiple regression analysis showed that regression models can be used to predict buyback decisions based on t-tests. It can be concluded that product quality data and customer satisfaction have significant value because < 0.05 so the hypothesis is accepted. In conclusion, there is a positive and significant influence of data, product quality, and customer satisfaction on purchasing decisions. Buy back the Traditional Seruni Drink product online at Stie Semarang Students. Keywords: customer satisfaction; Product Quality; Purchasing Decision
Co-Authors Eko Sasono Marsha Ayunita Irawati Subekti, Heni Sukarsono Sukarsono