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Sinergi Usaha Lokal Menuju Kinerja Global: Program Pemberdayaan Ekonomi Kreatif Berbasis Kolaborasi Di Kuningan, Semarang Nurul Bayu P, Diah; Sundari, Pipit; Sapta Adi N, Bayu; Subekti, Heni; Arma, Aulia
AMMA : Jurnal Pengabdian Masyarakat Vol. 4 No. 5 : Juni (2025): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

This community service activity aims to empower micro, small and medium enterprises (MSMEs) in the creative economy sector in the Kuningan area, Semarang, by strengthening the capacity of work teams based on collaboration and synergy of local potential. The main problems faced by MSMEs in this area are weak teamwork, limited innovation and the suboptimal use of digital networks and cross-community promotion. This program is designed with a participatory and collaborative approach, involving intensive training, mentoring and creative forums across actors. The results of the activity show that MSMEs who participate in the program experience significant improvements in terms of collaborative capabilities, product innovation, and expansion of market networks. This article is expected to be a reference in developing a model for empowering MSMEs based on local wisdom and teamwork in urban-rural areas such as Kuningan, Semarang.
Environmental, Social, and Governance (ESG) Disclosure Application to Company Profitability and Value Ernawati, Fidyah Yuli; Andini, Rita; Subekti, Heni
Economic Education Analysis Journal Vol. 14 No. 2 (2025): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v14i2.28769

Abstract

This study examined the impact of ESG disclosure implementation on manufacturing companies and their profitability, with capital structure as a mediating variable. This gap in research is due to several inconsistent findings with previous studies on the relationship between ESG disclosure and company performance, particularly in emerging markets like Indonesia. This study used quantitative analysis and PLS-SEM to examine 42 companies listed on the Indonesia Stock Exchange from 2018 to 2024. The results indicate that environmental, social, and governance disclosures positively affect company profitability, mediating the relationship between capital structure and ESG disclosure. These findings will contribute to understanding how ESG implementation affects company performance in emerging markets and provide practical insights for companies implementing ESG practices. These findings contribute to understanding the dynamics of ESG implementation in emerging markets, highlighting the influence of each ESG component on company performance. This study also emphasizes the importance of strategic alignment between sustainability initiatives and corporate financial management to optimize performance in the face of the ever-changing business landscape in Indonesia.
KEPERCAYAAN INVESTOR PADA SAHAM PT. ANEKA TAMBANG, TBK BERDASARKAN KINERJA KEUANGAN Subekti, Heni; Musfiyana, Risma; Irawati, Marsha Ayunita
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 7 No 1 (2025): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v7i1.254

Abstract

Abstract. Companies that can survive in the current era of globalization are companies that have healthy financial conditions and strive to convey useful information to stakeholders. This study aims to determine the effect of financial performance on investor confidence in PT. Aneka Tambang, Tbk. The population in this study is secondary data from PT. Aneka Tambang, Tbk's quarterly financial reports totaling 40 data and used as research samples. The analysis method uses multiple linear regression using the SPSS analysis tool. The results of the study stated that the liquidity ratio, profitability ratio and solvency ratio partially have a positive and significant effect on investor confidence. PT. Aneka Tambang, Tbk (ANTM) must be able to improve the values of the liquidity, profitability and solvency ratios to be even better, because these ratios affect investor confidence in investing in PT. Aneka Tambang, Tbk (ANTM), investors will pay attention to the ratio information as a guideline in determining investment choices.
PENGARUH CITRA MEREK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA TOMORO COFFEE SEMARANG Musfiyana, Risma; Sasono, Eko; Subekti, Heni
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 7 No 1 (2025): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v7i1.299

Abstract

In the midst of increasingly fierce coffee industry competition, coffee shop businesses in Indonesia are faced with big challenges to remain relevant and attractive to customers. Dependence on quality raw materials, price competitiveness and promotion of needs to present special customer experiences become crucial factors.Tomoro Coffee comes as an example of how a coffee brand can developrapidly in a short time. With the support of technology, innovative strategies, and commitment to product quality, Tomoro Coffee won the hearts of Indonesian consumers. With the support of technology, innovative strategies, and commitment to product quality, Tomoro Coffee won the hearts of Indonesian consumers. Founded in August 2022 by Xing Wei Yuan, Tomoro Coffee now has more than 200 outlets throughout Indonesia.This study aims to determine the effect of brand image, price, and promotion on purchasing decisions at Tomoro Coffee in the city of Semarang. The population in this study was Tomoro Coffee customers in the city of Semarang. The sampling technique used by purposive sampling with 100 respondents is determined using the lemeshow formula. Research data were analyzed using multiple regression methods. The results showed that the brand image had an influence on purchasing decisions, prices had an influence of purchasing decisions, then promotion also had an influence on purchasing decisions.