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All Journal Jurnal Perspektif Bisnis International Journal of Economics, Business and Innovation Research
Jamingatun Hasanah
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Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence Of Social Media Marketing And Information Quality On The Decision To Use The Bibit Investment Application Among Students Nadia Adindra; Maulana Agung P; Jamingatun Hasanah
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract

The value of saving and investing for the future is becoming more widely recognized, especially because the future is full of uncertainties. Preparing for future needs through investment has become a wise step increasingly recognized by society, especially among the youth. The research fills a gap in the literature regarding digital investment application usage, particularly focusing on students who are active users of social media and digital technologies. The data was analyzed using SPSS, and 86 respondents were surveyed using a quantitative research procedure that employed explanatory research. The results indicate that the decision to use the Bibit application is significantly influenced by both information quality and social media marketing. Specifically, social media marketing influences users' decision-making by providing educational content and up-to-date investment information, while information quality, including the relevance and timeliness of the provided content, plays a crucial role in users' satisfaction. These results offer valuable insights
DAMPAK GREEN INVESTMENT, KINERJA LINGKUNGAN, LEVERAGE, PROFITABILITAS, DAN UKURAN PERUSAHAAN TERHADAP PENGUNGKAPAN EMISI KARBON PADA PERUSAHAAN PERTAMBANGAN Gabriella Yuniarta Sidabalok; Kussuyatmono Bagus Wardianto; Jamingatun Hasanah
Jurnal Perspektif Bisnis Vol. 8 No. 2 (2025): Jurnal Perspektif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpb.v8i2.213

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh green investment, kinerja lingkungan, leverage, profitabilitas, dan ukuran perusahaan terhadap pengungkapan emisi karbon. Pendekatan yang digunakan adalah kuantitatif dengan memanfaatkan data sekunder yang diambil dari laporan tahunan dan laporan keberlanjutan. Teknik pengambilan sampel yang digunakan adalah purposive sampling, dengan total 50 sampel. Data dianalisis menggunakan regresi data panel melalui alat E-Views 13. Hasil penelitian menunjukkan bahwa secara parsial, kinerja lingkungan dan profitabilitas berpengaruh positif signifikan terhadap pengungkapan emisi karbon, sedangkan green investment memiliki pengaruh negatif signifikan. Sementara itu, leverage dan ukuran perusahaan tidak menunjukkan pengaruh signifikan secara parsial. Namun, secara simultan, kelima variabel tersebut green investment, kinerja lingkungan, leverage, profitabilitas, dan ukuran perusahaan memiliki pengaruh positif signifikan terhadap pengungkapan emisi karbon. Hasil temuan ini menunjukkan perlu adanya pengawasan dan regulasi yang lebih ketat untuk menjamin investasi lingkungan benar-benar sejalan dengan transparansi dan akuntabilitas perusahaan untuk menjaga keberlanjutan.
Co-Authors Gabriella Yuniarta Sidabalok Kussuyatmono Bagus Wardianto Maulana Agung P Nadia Adindra