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All Journal Jurnal Kolaboratif Sains Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Karya Nyata: Jurnal Pengabdian Kepada Masyarakat
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Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Mobil Chery Omoda E5 di bekasi: The Influence of Price and Product Quality on Purchasing Decisions for Chery Omoda E5 Cars in Bekasi Ardan Mulya Ramadhan; Ending Sution; Faris Iqbal Heryanto; Wahyu Umbar Pratama; Pupung Purnamasari
Jurnal Kolaboratif Sains Vol. 8 No. 1: Januari 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i1.6880

Abstract

Penelitian ini bertujuan untuk menguji pengaruh harga dan kualitas produk terhadap keputusan pembelian mobil Chery Omoda E5. Metodologi penelitian menggunakan pendekatan kuantitatif dengan menggunakan metode survei, yang melibatkan 100 responden yang dipilih secara purposive sampling. Data dikumpulkan melalui kuesioner yang dirancang dengan skala Likert 5 poin. Analisis data dilakukan dengan menggunakan regresi linier berganda dengan SPSS. Hasil penelitian menunjukkan bahwa harga berpengaruh positif dan signifikan secara parsial dengan nilai t-value sebesar 2,321 dan signifikansi sebesar 0,022, sedangkan kualitas produk juga berpengaruh positif dan signifikan dengan nilai t-value sebesar 3,912 dan signifikansi sebesar 0,000. Secara simultan, harga dan kualitas produk berpengaruh signifikan terhadap keputusan pembelian dengan nilai F hitung sebesar 44,937 dan signifikansi sebesar 0,000. Kontribusi variabel harga dan kualitas produk terhadap keputusan pembelian sebesar 48,1%, sedangkan sisanya dipengaruhi oleh faktor lain. Penelitian ini diharapkan dapat memberikan kontribusi dalam mengembangkan strategi pemasaran yang efektif bagi perusahaan Chery.
Memahami Ancaman Venture Capital Zombie Terhadap Stabilitas Ekonomi: Analisis Dampak Modal Ventura Yang Tidak Produktif Pada Keseimbangan Finansial Global Mutia Usnita; Ending Sution; Amanda Widyastuti
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 3 No. 2 (2024): Agustus: Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v3i2.1494

Abstract

This research examines the "Venture Capital Zombie" phenomenon and its implications for global economic stability. "Venture Capital Zombie" refers to venture capital firms that continue to operate despite being unable to generate significant profits or innovations. This study employs secondary data analysis, literature review, and policy analysis to minimize the economic impact of zombie venture capital. The research findings indicate that this phenomenon can hinder innovation, create resource allocation distortions, and increase systemic risk. The Financial Services Authority (OJK) in Indonesia has identified this issue and is preparing regulations to address it. This study suggests the need for stricter supervision, investment diversification, and better risk mitigation strategies to reduce the negative impact of "venture capital zombies." The conclusions of this research provide valuable insights for policymakers and financial practitioners in efforts to maintain global economic stability.
Peningkatan Kesadaran Sosial, Penguatan SDM, dan Pemberdayaan UMKM melalui Program Kuliah Kerja Nyata di Desa Nagacipta Ela Fauziah; Ilham Canakia; Ending Sution; Sarika Sarika
Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3 (2025): September : Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karyanyata.v2i3.2137

Abstract

The Community Service Program (KKN) is a tangible form of student service to the community through the application of knowledge in the field. Nagacipta Village, Serang Baru Subdistrict, Bekasi Regency, was chosen as the location for the KKN because it has considerable potential for community economic development, particularly through the Micro, Small, and Medium Enterprises (MSME) sector, and faces various challenges in the fields of education, social affairs, and culture. The objectives of this activity are to empower the community through education in schools, MSME assistance, and increased social awareness in order to support sustainable village development. The implementation method used is a qualitative descriptive approach with a participatory element (Participatory Action Research/PAR). The stages involved observation, interviews, group discussions with village officials, youth, and the community, work program preparation, implementation, and evaluation. The main programs implemented included anti-bullying and hygiene education in schools, simple digital marketing training for MSMEs, environmental health education, and support for community social and cultural activities. The results showed an increase in students' awareness of hygiene and mutual respect, the development of MSME actors' knowledge of digital promotion through social media, and increased community participation in social and cultural activities. Documentation of the activities also showed the active involvement of the community and the support of village officials. In conclusion, the KKN program in Nagacipta Village made a positive contribution to community empowerment and MSME development. This program is expected to be the first step in strengthening the village's economic independence and improving the quality of human resources. Recommendations are given for similar programs to continue with ongoing support from the village government, educational institutions, and the next KKN period.
Co-Authors Amanda Widyastuti Ardan Mulya ramadhan Ela Fauziah Faris iqbal heryanto Ilham Canakia Mutia Usnita Pupung Purnamasari Sarika Sarika Wahyu Umbar Pratama