Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Mandiri Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM)
Muhammad Mu’azamsyah
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PENDAMPINGAN BRANDING PACKAGING DAN MANAJEMEN MEREK UMKM MADU KELULUT DESA KUALA SEMPANG Muhammad Mu’azamsyah; Marsudi, Marsudi; Dewi Artha Hutasoit; Essy Viona Sihombing; Muhammad Azmi; Prayoga Dwi Guna
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 9: Februari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i9.9637

Abstract

Kelulut Madu UMKM was established in 2019, located in Kuala Sempang Village, Sri Kuala Lobam District, Bintan Regency, Riau Islands Province. The problems faced by Kelulut Pak Asril Madu UMKM, Pak Asril Village, Kuala Sempang include firstly, Kelulut Pak Asril Madu UMKM, Kuala Sempang. There is no brand logo for Kelulut Pak Asril Madu UMKM, secondly, they are experiencing difficulties in ordering packaging because the product often experiences damage during delivery. So, group 3 of KKN-P2EM STIE DEVELOPMENT TANJUNGPINANG 2023-2024 created a program that focuses on product packaging and brand management which aims to branding existing brands into brands that have selling value, assisting in Branding Packaging (product packaging) from creating logos and a more attractive brand so that it attracts consumers' buying interest, as well as giving a banner to MSME Madu Kelulut Pak Asril, Kuala Sempang Village, then sharing and explaining that knowledge of brand management is very necessary.
PENERAPAN STRATEGI PEMASARAN DAN REBRANDING PADA UMKM DESA TOAPAYA UTARA Eka Kurnia Saputra; M Syafnur; Herman, Herman; Eko Murti Saputra; Indra Bastian Tahir; Muhammad Mu’azamsyah
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 7: Juli 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research discusses the implementation of marketing and rebranding strategies in Micro, Small and Medium Enterprises (MSMEs) in North Toapaya Village. Against the background of the village's economic potential, this research aims to improve the competitiveness of MSMEs through training and mentoring in marketing management and product branding. The methods used include observation, interviews, and training that focuses on developing packaging designs, logos, and product legality such as PIRT Certificates. The results of this program show an increase in turnover, expansion of market reach, and increased consumer confidence in local products. It is hoped that the implementation of this strategy can be the first step to better economic growth for MSMEs in North Toapaya Village.
PEMBUATAN LOGO GUNA MEMBANGUN BRANDING PADA UMKM DI DESA LANCANG KUNING Eka Kurnia Saputra; M Syafnur; Herman Herman; Eko Murti Saputro; Indra Bastian Tahir; Muhammad Mu’azamsyah
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol. 3 No. 2: April 2026
Publisher : P3M STIE Pembangunan Tanjungpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In fierce business competition, every business must use a product marketing strategy to gain a competitive advantage. In gaining consumer buying interest, business actors must have their own strategies. One of the common strategies used is the implementation of branding. Branding is a term for activities that make an identity on a product. Lack of awareness of the importance of branding in business, this makes it a problem. There are MSMEs that do not have a logo and banner on their current business products, namely Bu Lia Tape MSMEs. Tape Bu Lia MSMEs are one of the MSMEs located in Lancang Kuning Village. With this problem, this service activity aims to create a visual identity for Bu Lia Tape MSMEs through a branding process using logos and banners. The community service program is carried out through surveys, consultations, and logo and banner design using the Canva application, the result of this service is that there is a visual identity through the logo for the packaging of tape products
Co-Authors Dewi Artha Hutasoit Eko Murti Saputro Essy Viona Sihombing Herman Herman Indra Bastian Tahir M Syafnur Marsudi Marsudi Muhammad Azmi Prayoga Dwi Guna Saputra, Eka Kurnia Saputra, Eko Murti Sugeng Santoso