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All Journal Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Bussman Journal : Indonesian Journal of Business and Management
Lestari, Dea Delia
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Nursing Social Sciences

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Eksplorasi Pandangan dan Minat Generasi Y dan Z Terhadap Transformasi Koperasi Sholihah, Dienni Ruhjatini; Lestari, Dea Delia; Dafina, Risty Rahma
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 1 (2025): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i1.12961

Abstract

Cooperatives have long been one of the main pillars of Indonesia's economy; however, interest among younger generations in this business model has declined in the digital era. The transformation of cooperatives through innovation and digitalization presents both challenges and opportunities in attracting the engagement of Generation Y and Z. This study aims to explore the factors influencing the perceptions and interest of these generations in cooperatives, focusing on digital innovation, social sustainability, and technological access. Employing a qualitative approach with a phenomenological design, this research involves semi-structured interviews with 15 participants from Generation Y and Z who have experience or interest in cooperatives. Thematic analysis is used to identify emerging patterns. The findings reveal that although Generation Y and Z show interest in cooperatives that embrace sustainability and digitalization, barriers such as limited understanding, negative experiences, and a lack of information about cooperatives persist. This study emphasizes the importance of innovation in cooperative products and services, as well as the need to enhance cooperative literacy and accessibility for younger generations. Therefore, cooperatives must adapt by leveraging digital technology and strengthening sustainability-based promotional strategies to remain relevant and appealing to Generation Y and Z.
Literasi Keuangan dan Pemasaran Digital yang Aman: Edukasi dan Pemberdayaan Peran Ibu dalam Keluarga terhadap Penipuan Online Dewi, Ratna Arista; Mulyantini, Sri; Anggara, Abdul Aji Kresna Tri; Lestari, Dea Delia
Abdimas Galuh Vol 7, No 1 (2025): Maret 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i1.18206

Abstract

Perkembangan teknologi digital tidak hanya membawa kemudahan dalam transaksi keuangan, tetapi juga meningkatkan risiko penipuan online. Kegiatan Pengabdian Masyarakat ini bertujuan untuk meningkatkan literasi keuangan digital guna mencegah penipuan online pada kelompok ibu di Desa Pamegarsari, Parung Bogor. Metode yang digunakan dalam kegiatan pengabdian masyarakat ini adalah ceramah dan Focus Group Discussion (FGD), dengan tahapan survey awal, pre-test, edukasi literasi keuangan digital, serta post-test. Hasil pre-test menunjukkan bahwa sebagian besar peserta memiliki pemahaman yang terbatas mengenai transaksi keuangan digital dan cara menghindari penipuan online. Setelah diberikan edukasi, hasil post-test menunjukkan peningkatan pemahaman yang signifikan pada literasi keuangan digital dan pencegahan penipuan online. Secara khusus, pemahaman mengenai cara menghadapi transaksi mencurigakan meningkat dari 27% menjadi 73%, serta pemahaman terkait transaksi di platform keuangan digital meningkat dari 47% menjadi 87%. Peningkatan ini menunjukkan bahwa edukasi literasi keuangan digital berperan penting dalam meningkatkan kesadaran masyarakat, khususnya ibu-ibu, dalam mengenali dan menghindari modus penipuan online. Dengan pemahaman yang lebih baik, diharapkan kelompok ibu dapat lebih aman dalam bertransaksi digital serta mampu melindungi diri dan keluarganya dari risiko keuangan digital.
PENGARUH SHORT-FORM VIDEO TERHADAP PERILAKU KONSUMEN: SEBUAH SYSTEMATIC LITERATURE REVIEW Lestari, Dea Delia
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.405

Abstract

The development of social media has driven the popularity of short-form video (SFV) as one of the most influential forms of digital content in shaping consumer behavior. This study aims to identify the elements in SFV that influence consumer behavior as well as analyze how research trends in this field have developed in recent years. The method used is Systematic Literature Review (SLR) by reviewing nine scientific articles published by Scopus that are relevant to the topic. The results of the analysis showed that SFV influences consumer behavior through psychological and social factors, such as influencer personas, shared values, emotional responses, FoMO (), as well as perceptions of luxury. In addition, it was found that variables such as self-openness, religiosity, and cultural values play a role as mediators or moderators in these relationships. The study also reveals that research trends are shifting from a descriptive approach to more complex behavioral modeling, with a primary focus on the TikTok platform. The results of this study are expected to make a conceptual and practical contribution in understanding consumer dynamics in the era of short video content
Co-Authors Aji Kresna Tri Anggara, Abdul Dafina, Risty Rahma Dewi, Ratna Arista Dienni Ruhjatini Sholihah Mulyantini, Sri