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All Journal Formosa Journal of Multidisciplinary Research (FJMR) Balance: Jurnal Ekonomi
Nugraha, Diki Egie
Unknown Affiliation
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Role of Philosophical Schools in Scientific Research Nugraha, Diki Egie; Z, Zulfan Zulkarnaen; Winarno, Agung
Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i1.12569

Abstract

This study examines the contributions of philosophical streams—positivism, interpretivism, pragmatism, and critical realism—in shaping scientific research paradigms, methods, and ethics. Each philosophical approach has unique characteristics that influence how researchers understand reality, develop theories, and select research methods. Positivism emphasizes objectivity through empirical observation and quantitative analysis to identify causal relationships. In contrast, interpretivism focuses on subjective understanding and social meaning derived from individual experiences, making it suitable for qualitative research. Pragmatism offers a flexible approach by integrating quantitative and qualitative methods to address complex research questions and provide practical benefits. Critical realism bridges objective and subjective approaches by exploring the underlying mechanisms of phenomena. Furthermore, these philosophical approaches provide an ethical foundation to ensure that research is conducted responsibly and meets societal needs. By understanding and applying these philosophical paradigms, researchers can produce more holistic studies and contribute significantly to advancing knowledge.
Trust as a Mediating Variable of the Influence of Social Media Marketing and Content Quality on Purchase Decision (A Study on TikTok Users in Malang City) Nugraha, Diki Egie; Wilujeng, Ita Prihatining; Ely Siswanto
Jurnal Ekonomi Balance Vol. 21 No. 2 (2025): December 2025
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/9k3cv383

Abstract

This study analyzes the influence of social media marketing and content quality on purchase decisions, with trust positioned as a mediating variable, among TikTok users in Malang City, Indonesia. The rapid growth of TikTok as a short-video–based social media platform has reshaped digital marketing strategies and consumer behavior, making it important to understand how marketing activities and content characteristics affect purchasing decisions. This research employs a quantitative approach using a survey method. Data were collected from 180 active TikTok users who have made purchases influenced by marketing content on the platform. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The findings reveal that social media marketing has a significant positive effect on purchase decisions and trust. Similarly, content quality significantly influences both purchase decisions and consumer trust. However, trust does not have a significant direct effect on purchase decisions and does not mediate the relationship between social media marketing, content quality, and purchase decisions. These results indicate that TikTok users’ purchasing behavior is primarily driven by direct marketing exposure and the quality of content rather than by trust-based considerations. This study contributes to the digital marketing literature by providing empirical evidence that challenges the mediating role of trust in short-video social media platforms. Practically, the findings offer valuable insights for marketers and business practitioners to focus on developing effective social media marketing strategies and high-quality content to enhance consumer purchase decisions in competitive digital environments.
Co-Authors Agung Winarno Ely Siswanto Ita Prihatining Wilujeng Z, Zulfan Zulkarnaen