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All Journal Jurnal Nasional Manajemen Pemasaran dan SDM
Ifada, Aulia
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Economics, Econometrics & Finance Social Sciences

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Pengaruh Customer Experience terhadap Loyalitas Pelanggan Seblak Prasmanan Teh Windy di Karawang Ifada, Aulia; Rizqiyanti, Davina Meita; Yusuf, Abdul
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 2 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i2.1812

Abstract

This research discusses whether customer experience influences customer loyalty at Seblak Teh Windy in Karawang. This research uses simple linear regression analysis and descriptive data in written and spoken words from the objects observed. The data collection technique in this research was a questionnaire; the population in this research was all people who had tried Seblak Windy Tea in Karawang, while the sample used in this research was 106 respondents. Variable X in this research is Customer Experience with Sense, feel, think, act, and related indicators. Meanwhile, Variable Y in this research is Customer Loyalty with Repeat purchase, retention, and referrals indicators. From the results of testing the feasibility of the model (F Test), the result is that the simple linear regression model cannot be used to predict Customer Loyalty, which is influenced by Customer Experience, as evidenced by the calculated F value being greater than the significant value, the simple linear regression model cannot be used to predict Customer Loyalty which is influenced by Customer Experience. Meanwhile, the correlation test (r) has a strong influence
Co-Authors Rizqiyanti, Davina Meita Yusuf, Abdul