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All Journal Jurnal Bisnis Kompetitif PEDAMAS (Pengabdian Kepada Masyarakat) Indonesia Economic Journal
Amelia, Syifa
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Humanities Economics, Econometrics & Finance Education Energy Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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PROGRAM PEMBERDAYAAN EKONOMI KELUARGA MELALUI PENGEMBANGAN USAHA BAKSO AYAM TUSUK KELUARGA MBAH MISRAN KEDAUNG CIPUTAT TANGERANG SELATAN Amelia, Syifa; Jayanti, Meliya; Nurhakim, Dhaffa Rizqi; Habibi, Mulkan
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 3 No. 01 (2025): JANUARI 2025
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

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Abstract

Kemiskinan di Indonesia merupakan masalah kompleks yang memerlukan perhatian serius, terutama di kalangan keluarga dhuafa. Pemberdayaan ini bertujuan untuk mengimplementasikan program pemberdayaan ekonomi bagi keluarga Bapak Misran dan Ibu Warsih di Kedaung, Ciputat, Tangerang Selatan, yang hidup dalam kondisi ekonomi terbatas. Melalui pendekatan Participatory Action Research (PAR), tim mahasiswa Program Studi Ilmu Komunikasi Universitas Muhammadiyah Jakarta melakukan survei awal untuk memahami kebutuhan keluarga, diikuti dengan penggalangan dana (fundraising) yang berhasil mengumpulkan Rp 853.000. Dana tersebut digunakan untuk membeli gerobak dan perlengkapan usaha, serta kebutuhan rumah tangga. Penyaluran bantuan dilakukan pada 27 Desember 2024, disertai dengan sesi pembinaan kewirausahaan untuk meningkatkan keterampilan dan motivasi keluarga. Hasil dari program pemberdaayaan dhuafa ini menunjukkan dampak positif terhadap kesejahteraan ekonomi keluarga, dengan peningkatan produktivitas usaha dan harapan untuk masa depan yang lebih baik. Program ini menegaskan pentingnya kolaborasi antara akademisi dan masyarakat dalam mengatasi kemiskinan melalui pemberdayaan berbasis komunitas.
PENGARUH KUALITAS PRODUK DAN CUSTOMER PERCEIVED VALUE TERHADAP KEPUASAN PELANGGAN PADA UMKM KERIPIK NANAS SEROJA KELOMPOK TANI TUGU MANDIRI KOTA DUMAI Suprapto, Bambang; Amelia, Syifa; hasanah, Siti Nur
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 3 (2025): aktor Penentu Minat Pembelian, Kinerja Karyawan, dan Pengelolaan Hubungan Pelangg
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i3.2548

Abstract

The purpose of this study is to analyze the influence of product quality and customer-perceived value on customer satisfaction at Seroja Pineapple Chips MSMEs in Dumai City. The study used a quantitative approach with a survey method. A sample of 103 respondents was selected using a purposive sampling technique from a population of 446 students of STIE Tuah Negeri Dumai with a 10% error rate. Data was collected through questionnaires and analyzed using multiple linear regression with SPSS 24. The results showed that product quality and customer perceived value partially and simultaneously have positive and significant effect on customer satisfaction. This finding indicates that increasing product quality and consumer-perceived value can increase customer satisfaction with Seroja pineapple chips
Strategi Pemasaran UMKM The Bake House dalam Persaingan Premium Bakery Santi Rimadias; Ariani, Alvini; Amelia, Syifa; Wulandari, Retno Tiara
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/t41gkd49

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the Indonesian economy, contributing significantly to employment and national economic growth. However, increasing business competition requires MSMEs to implement effective marketing strategies to maintain their businesses and improve sales performance. This study aims to analyze the marketing strategies implemented by The Bake House, a premium bakery MSME that has evolved from a home-based business to a delivery service store. This study uses a descriptive qualitative approach through direct observation, interviews with the business owner, and interviews with five customers to understand their perceptions of product and service quality. SWOT analysis, STP (Segmentation, Targeting, Positioning), and Marketing Mix (7P) were used as analytical tools. The results show that The Bake House's main strengths lie in its premium product quality, aesthetic product presentation, and friendly customer service. However, the business still faces several challenges, including limited production capacity and inconsistent digital marketing activities. Meanwhile, the increasing demand for specialty cakes and bakery products for family events and seasonal celebrations presents significant opportunities for business expansion. Overall, the research findings indicate that a well-planned and consistent marketing strategy, particularly through digital promotions and product innovation, can help The Bake House increase its competitiveness, expand its market reach, and strengthen customer loyalty in the increasingly competitive premium bakery industry.
Co-Authors Ariani, Alvini Jayanti, Meliya Mulkan Habibi Nurhakim, Dhaffa Rizqi Santi Rimadias Siti Nur Hasanah, Siti Nur Suprapto, Bambang Wulandari, Retno Tiara