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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Ideguru: Jurnal Karya Ilmiah Guru
Zulfiah, Evi
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Economics, Econometrics & Finance Education Other

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Analisis Pemasaran Media Sosial terhadap Sikap Merek melalui Kesadaran Merek dan Citra Merek pada Institusi Pendidikan Zulfiah, Evi; Fadhilah, Muinah; Lukitaningsih, Ambar
Ideguru: Jurnal Karya Ilmiah Guru Vol 10 No 1 (2025): Edisi Januari 2025
Publisher : Dinas Pendidikan, Pemuda dan Olahraga Daerah Istimewa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51169/ideguru.v10i1.1615

Abstract

The study discusses social media, especially Instagram, which is now used as one of the main sources for finding information. Instagram is currently a platform that must be owned by companies as a branding medium. Branding is a strategy to introduce, build and grow a brand until it is known and gets loyalty from the public. The purpose of this study is to determine the effect of social media marketing on brand attitudes, brand awareness and brand image. To determine the effect of brand awareness on brand attitudes and brand image. To determine the effect of brand image on brand attitudes. This type of research is quantitative research with a survey method. The number of samples in this study studied was 100 samples. Purposive sampling method, questionnaire data collection method. Data analysis techniques using Structural Equation Modeling (SEM) with the SmartPLS program. The results of the study showed a positive and significant effect between social media marketing on brand attitudes, brand awareness and brand image. There is a positive and significant effect between brand awareness on brand attitudes and brand image. There is a positive and significant effect between brand image on brand attitudes.
THE INFLUENCE OF AIRPORT QUALITY ON CUSTOMER SATISFACTION YOGYAKARTA INTERNATIONAL AIRPORT (YIA) IN KULON PROGO YOGYAKARTA Larasati, Rian; Zulfiah, Evi; Jayamahe, Dimas
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.13221

Abstract

This research aims to determine the effect of airport quality on customer satisfaction at Yogyakarta International Airport (YIA) in Kulon Progo Yogyakarta. This research uses validity tests, reliability tests, and the analysis used is multiple linear regression. Test the hypothesis using the t test, f test and R2 test. The results of this research show that the variables: Tangibles X1, Reliability X2, Responsiveness X3, Assurance In this research, the sampling technique used was non-probability sampling using purposive sampling, the number of samples in this research was 100 respondents.
Co-Authors Ambar Lukitaningsih Jayamahe, Dimas Larasati, Rian Muinah Fadhilah, Muinah