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Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Beras di Pasar Jambu Dua Kota Bogor Asrisah Nurindra; Doni Sahat Tua Manalu; Chintya Kenisah Gultom; Revian Alif Maulana; Rohimah Rohimah; Muhammad Rizky Firmansyah Hs Chandra Praja
JURNAL ILMIAH NUSANTARA Vol. 1 No. 4 (2024): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v1i4.1699

Abstract

Rice is a food commodity that is widely consumed by the Indonesian people. With the presence of branded and unbranded rice in the sale of rice on the market, it is necessary to study consumer behavior so that consumer needs for rice products are in line with expectations. The objectives of this study are; (1) Analyzing the factors that influence consumers in purchasing rice at Jambu Dua Market, (2) Analyzing the Factors that have a significant influence on rice purchases at Jambu Dua Market. The analysis method used is multiple linear regression. The results concluded that; (1) Factors such as age, income, price and distance have an influence on consumer behavior in purchasing rice at Jambu Dua Market in Bogor City, (2) Factors that have a significant influence on consumer behavior in purchasing rice at Jambu Dua Market in Bogor City are age and price.
Perencanaan Ulang Tata Letak dalam Pengoptimalan Ruang pada Ritel Sejahtera Mart di Bogor Angelica Nabilla Ahdy; Chintya Kenisah Gultom; Rhaka Agung Setiawan; Zakwan Zaky Bahara Simbolon
Journal of Student Research Vol. 2 No. 3 (2024): Mei: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v2i3.2992

Abstract

Designing the layout is an important key in ensuring company operations run efficiently in the long term. Several problems have been identified at Sejahtera Mart, especially regarding the layout of frozen food and chillers, as well as shopping baskets that are less efficient. A layout that is not optimal can make it difficult for customers to find the items they need, thereby affecting customer satisfaction. This research uses the Activity Relationship Chart (ARC) method to analyze the relationship between facilities, and Total Closeness Rating (TCR) to evaluate the benefits of a layout that suits the product material flow and the shortest material flow distance that can be achieved. The research results show that the placement of the chiller and shopping basket layout in the layout solution has changed. Based on TCR analysis, the display rack shows the highest score with a TCR of 330, followed by the cashier with a score of 217. This research aims to redesign the layout of the facilities at Sejahtera Mart to be more efficient and effective in placing products and organizing space. It is hoped that these changes will improve sales, customer experience and maximize space use.