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All Journal Outline Journal of Education Jurnal Ilmiah Ekonomi dan Manajemen
Kevin Pradipta Sitepu
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STRATEGI PEMASARAN PEDAGANG PASAR TRADISIONAL MENGHADAPI PERSAINGAN dengan PASAR MODERN (Study Kasus Pada Pasar Kemiri Sp. Limun Kota Medan) Kevin Pradipta Sitepu; Putri Anisa; Jane Olivia Theresia Sitio; Senin Apdi Jeremia Tampubolon
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 10 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i10.2645

Abstract

This research aims to analyze the marketing strategies implemented by traditional market traders in facing competition from modern markets, specifically at Pasar Kemiri Simpang Limun in Medan City. With the increasing presence of modern retail, traditional market traders are confronted with the challenge of retaining customers and sales turnover. The research method used is a qualitative approach with data collection techniques through interviews, observations, and documentation. The results indicate that although there is a decrease in the number of consumers, traditional market traders are still able to maintain sales turnover through competitive pricing strategies and a bargaining system favored by consumers. This study also finds that comfort and service quality in modern markets are factors influencing consumer preferences; however, traditional markets still possess their own appeal. The conclusion of this research emphasizes the importance of innovation and adaptation of marketing strategies for traditional market traders to remain competitive in the modern era.
The Influence of Emotional Intelligence on Generation Z Students to Improve Soft Skills Rivana Deva Siahaan; Annisa Putri Hairani; Putra Ananda Sinaga; Rodeo Dongoran; Dionisius Sihombing; Kevin Pradipta Sitepu
Outline Journal of Education Vol. 4 No. 1: February 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/oje.v4i1.281

Abstract

This is study aims to identify the influence of emotional intelligence on the development of soft skills in generation Z students. The study was conducted with quantitative approach use a correlational survey method, involving 30 students of the Faculty of Economics, State University of Medan as respondents. Data were collected through a Likert-based questionnaire that measures emotional intelligence based on five main dimensions (self-awareness, self-control, motivation, empathy, and social skills) and soft skills (communication, cooperation, leadership, and problem solving). Data analysis was carried out using simple regression tests, ANOVA, and coefficient of determination. The results showed that emotional intelligence did not have a significant effect on improving soft skills, indicated by the F-count (0.000), R-square (0.000), and T-count (0.007) values ​​which were smaller than the T-table. These findings indicate that the development of students' soft skills requires a multidimensional approach that does not only rely on emotional intelligence. This study provides new insights for educational institutions in designing programs to develop skills for generation Z students.
The Influence of Emotional Intelligence on Generation Z Students to Improve Soft Skills Rivana Deva Siahaan; Annisa Putri Hairani; Putra Ananda Sinaga; Rodeo Dongoran; Dionisius Sihombing; Kevin Pradipta Sitepu
Outline Journal of Education Vol. 4 No. 1: February 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/oje.v4i1.281

Abstract

This is study aims to identify the influence of emotional intelligence on the development of soft skills in generation Z students. The study was conducted with quantitative approach use a correlational survey method, involving 30 students of the Faculty of Economics, State University of Medan as respondents. Data were collected through a Likert-based questionnaire that measures emotional intelligence based on five main dimensions (self-awareness, self-control, motivation, empathy, and social skills) and soft skills (communication, cooperation, leadership, and problem solving). Data analysis was carried out using simple regression tests, ANOVA, and coefficient of determination. The results showed that emotional intelligence did not have a significant effect on improving soft skills, indicated by the F-count (0.000), R-square (0.000), and T-count (0.007) values ​​which were smaller than the T-table. These findings indicate that the development of students' soft skills requires a multidimensional approach that does not only rely on emotional intelligence. This study provides new insights for educational institutions in designing programs to develop skills for generation Z students.
Co-Authors Annisa Putri Hairani Dionisius Sihombing Jane Olivia Theresia Sitio Putra Ananda Sinaga Putri Anisa Rivana Deva Siahaan Rodeo Dongoran Senin Apdi Jeremia Tampubolon