Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Neraca Manajemen, Akuntansi, dan Ekonomi Kocenin Jurnal Pengabdian Kepada Masyarakat
Kartika Sari, Tyas
Unknown Affiliation
Economics, Econometrics & Finance Education Environmental Science Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Neraca Manajemen, Akuntansi, dan Ekonomi

 1 
Pengaruh Store Atmosphere, Kualitas Produk, Dan Kelengkapan Produk Terhadap Keputusan Pembelian Konsumen Pada Swalayan Koptan Dr. Iskak Tulungagung Kartika Sari, Tyas; Widodo, Eko; Dian Evasari, Aprilia
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 15 No. 2 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v15i2.11108

Abstract

This study aims to see the influence of store atmosphere, product quality and product completeness on purchasing decisions at Dr. Iskak Tulungagung Koptan supermarket. The type of research uses associative quantitative research. The population in the study is Koptan supermarket consumers whose number is unknown, using the Cochran formula in determining the sample with a total of 385. The data processing application in this study uses SPSS software. The variables store atmosphere (X1), product quality (X2), and product completeness (X3) have a partial effect on purchasing decisions at the Koptan Dr. Iskak Tulungagung Supermarket. Store atmosphere has a regression coefficient of 0.104 (t count = 4.623 > t table 1.966, significance 0.000 < 0.05), product quality has a regression coefficient of 0.332 (t count = 9.926 > t table 1.966, significance 0.000 < 0.05), and product completeness has a regression coefficient of 0.334 (t count = 11.775 > t table 1.966, significance < 0.05). These three variables also have a simultaneous effect on purchasing decisions (F count = 59.789, significance 0.000 < 0.05). The product completeness variable has the most dominant influence with the regression equation Y = -1.874 + 0.104X1 + 0.332X2 + 0.334X3
Co-Authors Annas, M Sjahrul Ciputra, Kristian Dian Evasari, Aprilia Dwicahyo, Agus Eko Widodo Harliady, Mulus Larasati Rizky Putri Mustajab, Alief Muharram Rafi, M Ali Sentot Novianto, Sentot Siekelta, Timotius Supriyadi Supriyadi Tono Sukarnoto, Tono Zulfikar Zulfikar