Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN MOTIVASI Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia
Asy, Martinus Andika
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Socialization and Digital Marketing Assistance to Micro, Small and Medium Enterprises (MSMEs) Squid Goyang By Applying Tamansiswa Teachings "TRI N (Niteni, Nirokke, Nambahi)" Berlian, Aleandra Rizki; Ananda, Deanissa Setya; Rayona, Nyoman Rayya; Asy, Martinus Andika; Saputro, Enzo Sungsang; Utami, Sabina Sandriani; Kusuma, Nala Tri
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 4, No 1 (2025): January 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i1.4323

Abstract

Students of the Management Study Programme, Faculty of Economics, Sarjanawiyata Tamansiswa University (UST) held a community service activity with Micro, Small and Medium Enterprises (MSMEs) partner ‘Cumi Bergoyang’ located in the Alun-alun Kidul area of Yogyakarta. This activity aims to apply digital marketing to Cumi Bergoyang MSMEs in accordance with being able to compete with other businesses and reach a wider market share, this counseling and mentoring activity also applies the Tamansiswa Teachings, namely Tri N (Niteni, Nirokke, Nambahi) in helping MSMEs understand and implement digital marketing concepts. The method used in this abdimas activity is Participatory Learning and Action (PLA), which is given in accordance with the conditions of the partners and the needs of the problems faced by the abdimas partners, then the abdimas team provides solutions in the form of training programmes that involve hands-on practice using social media platforms Instagram and Tiktok as a means of promotion used in business activities. The implication of this abdimas activity is that MSME partners ‘Cumi Bergoyang’ can increase revenue turnover and maximise promotional reach in an increasingly competitive digital era.
The Influence of Career Development on Employee Performance with Organizational Commitment as a Mediator among MSMEs on Kusumanegara Street, Yogyakarta Asy, Martinus Andika; Kurniawan, Ignatius Soni; Lysander, Mohammad Ahyar Syafwan
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8461

Abstract

Career development is vital in human resource management, yet often lacks systematic implementation in micro, small, and medium enterprises (MSMEs), including those on Kusumanegara Street, Yogyakarta. This study examines the effect of career development on employee performance, with organizational commitment as a mediating variable. Using questionnaire data from MSME employees and SmartPLS 4 for analysis, results show that career development significantly influences both organizational commitment and performance. However, organizational commitment does not significantly affect performance nor mediate the relationship. These findings suggest MSMEs should adopt strategies that foster an optimal work environment to enhance employee performance.
Co-Authors Ananda, Deanissa Setya Berlian, Aleandra Rizki Ignatius Soni Kurniawan kusuma, nala tri Rayona, Nyoman Rayya Saputro, Enzo Sungsang Utami, Sabina Sandriani