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All Journal Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Beujroh : Jurnal Pemberdayaan dan Pengabdian pada Masyarakat
Indira Dwi Kusumawardani
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Social Sciences Other

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Program Pemberdayaan Keluarga Dhuafa “Pengembangan Usaha Nasi Uduk Ibu Sedah” Warga Meruyung Depok Hilmi, Muhammad Iqbal; Indira Dwi Kusumawardani; Regita Mutiara Winri; Mulkan Habibi
Beujroh : Jurnal Pemberdayaan dan Pengabdian pada Masyarakat Vol. 3 No. 1 (2025): Beujroh : Jurnal Pemberdayaan dan Pengabdian pada Masyarakat
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/beujroh.v3i1.380

Abstract

The empowerment program for the underprivileged family of “Ibu Sedah” in Meruyung, Depok, aims to enhance economic independence through an educational approach based on Muhammadiyah values. This program was implemented by students and lectures from the Communication Studies Program at Universitas Muhammadiyah Jakarta as part of the Al-Islam Kemuhammadiyahan course. The study adopted the Participatory Action Research (PAR) method to ensure active involvement of the beneficiares. The main subject of this program is Ibu Sedah, a 61st year old single mother who relies on an uncertain income from her nasi uduk business. Throgh surveys, interviews, and selection, the implementation team identified her primary needs. Activies in this program included fundraising, provision of business capital, as well as training in business management and educational motivation for her child. As a result, Ibu Sedah’s bussiness capacity improved and became more sustainable, while her child received educational support. This program highlights the importance of synergy between education, emprowerment, and community service in addressing poverty. The study serves as a reference for continuing similar programs with broader scope and sustainable approaches.
Strategi Marketing Public Relations dalam Memperkuat Brand Awareness Astra Daihatsu Melalui Instagram @astradaihatsupondokcabe Neima Aulia; Indira Dwi Kusumawardani; Tria Patrianti
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 4 No. 1 (2026): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v4i1.2035

Abstract

The use of social media in public relations practices has become urgent because organizations are required to build communicative and consistent relationships with the public. At Astra Daihatsu Pondok Cabe, the management of the Instagram account @astradaihatsupondokcabe is still not optimal, as seen from the dominance of internal content, the lack of customer-oriented content, and the irregularity of posts. This condition has the potential to weaken brand awareness, especially amid competition with similar competitors who are more active and consistent in utilizing Instagram as a marketing communication medium. This study aims to analyze the implementation of Astra Daihatsu Pondok Cabe's Marketing Public Relations strategy through push, pull, and pass strategies in strengthening brand awareness on Instagram. The results show that the push strategy is more dominant, while the pull and pass strategies have not been effective due to limited creativity, dependence on Head Office materials, and the absence of structured content planning. The implications of this research emphasize the need to form a social media team, strengthen digital competencies, develop sustainable content planning, and increase consumer-oriented approaches to support the effectiveness of MPR and strengthen brand awareness.
Co-Authors Hilmi, Muhammad Iqbal Mulkan Habibi Neima Aulia Regita Mutiara Winri Tria Patrianti