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All Journal Binus Business Review Ilomata International Journal of Management
Shafie Mohamed Zabri
Universiti Tun Hussein Onn Malaysia
Economics, Econometrics & Finance Social Sciences

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An Analysis of the Relationship between Prices, Shopping Habits, Promotions, and Fashion Involvements in Impulsive Buying Decisions Tibrani Tibrani; Shafie Mohamed Zabri; Lukmanul Hakim
Binus Business Review Vol. 15 No. 3 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i3.11001

Abstract

The research aimed to evaluate the direct and mediating association between impulsive buying behavior and the impact of several elements, such as costs, shopping lifestyle, promotion, and fashion engagement. Quantitative research was conducted by questionnaires to 100 participants, encompassing individuals from diverse age groups, jobs, and genders. However, only 88 questions were deemed legitimate and met the criteria for evaluation. In the interim, a total of 12 surveys were deemed unsuccessful due to their failure to fulfill the established criteria or the presence of incomplete responses provided by the participants. Researchers tested the relevance of the effect of each variable indicator that affected impulsive purchase using SmartPLS software. The findings indicate that among the factors examined, only one variable has a positive direction and a significant impact on impulsive buying through the intervening channel, as seen by a p-value of 0.010. Conversely, the remaining variables exhibit a lack of meaningful influence and display a negative direction. The result stipulates that the price is the primary criterion for individuals who make impulsive purchases to satisfy their fashion wants. These findings have the potential to address the idea that impulsive buying behavior is only determined by the intricate interplay of factors such as price, promotion, shopping lifestyle, and fashion engagement. Hence, it is necessary to employ alternative methodologies to benchmark various indicator variables to discover fresh findings on impulsive purchase attitudes on digital platforms in the modern day.
What Drives Eco-Friendly Toy Purchases? The Mediating Role of Consumer Attitude Andina Fasha; Golan Hasan; Vebbie Kavitan; Shafie Mohamed Zabri
Ilomata International Journal of Management Vol. 7 No. 3 (2026): July 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i3.2285

Abstract

This study investigates consumers’ purchase intention toward eco-friendly toys in Batam, Indonesia. In this context, product safety and environmental considerations intersect in parental decision-making yet remain underexplored in green marketing research. Drawing on the Stimulus–Organism–Response (SOR) framework, the study examines how key external stimuli shape internal evaluations and subsequent behavioral intentions. A quantitative cross-sectional survey was conducted with 499 parents who had purchased or considered purchasing toys for their children, and the data were analyzed using PLS-SEM. The findings reveal that consumer attitude plays a central mediating role, translating external cues into purchase intention, with health-related considerations emerging as the most influential driver of attitudes relative to other factors. This highlights the distinctiveness of eco-friendly toys as a product category in which perceived safety and health benefits outweigh purely environmental motives. The study contributes theoretically by extending the SOR framework into a child-related consumption context in an emerging market, demonstrating that attitudinal formation is primarily anchored in protective and trust-based evaluations. Empirically, the results underscore that, in Batam, purchase intention toward eco-friendly toys is driven more by health-oriented concerns than by environmental considerations alone, offering a more context-specific understanding of green consumer behaviour.
Co-Authors Andina Fasha Golan Hasan, Golan Lukmanul Hakim Tibrani Tibrani Vebbie Kavitan