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All Journal Jurnal Manajemen dan Kewirausahaan
Mifta Florencia Taribuka
Magister Manajemen, Universitas Halu Oleo
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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STRATEGI INOVASI, KEWIRAUSAHAAN DAN PLATFORM DALAM MEMPERTAHANKAN KEUNGGULAN KOMPETITIF Tuty Hardiyanti Ningsih; Dedy Sugiantoro; Mifta Florencia Taribuka; Muhamad Farhan Febriansyah,; Dwi Gina Elyka Faradhiba; Muh. A. Dimas Rizky Pradana; Eliyanti Agus Mokodompit
Jurnal Manajemen dan Kewirausahaan Vol. 17 No. 1 (2025): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v17i1.17

Abstract

Abstract This study aims to review the literature related to innovation strategy, entrepreneurship, and business platforms in maintaining a company's competitive advantage. Through the analysis of various literatures, it is found that sustainable innovation, strategic entrepreneurship, and business platform development play an important role in adapting to market changes. This study also discusses the challenges faced by companies in implementing these strategies and how innovation can be a key driver in achieving competitive advantage. This article will discuss the main theories in the innovation literature, case study analysis on companies such as Netflix, and implications of platform strategy.
Co-Authors Dedy Sugiantoro Dwi Gina Elyka Faradhiba Eliyanti Agus Mokodompit Muh. A. Dimas Rizky Pradana Muhamad Farhan Febriansyah, Tuty Hardiyanti Ningsih