STRATEGI INOVASI, KEWIRAUSAHAAN DAN PLATFORM DALAM MEMPERTAHANKAN KEUNGGULAN KOMPETITIF

Tuty Hardiyanti Ningsih (Universitas Halu Oleo)
Dedy Sugiantoro (Magister Manajemen, Universitas Halu Oleo)
Mifta Florencia Taribuka (Magister Manajemen, Universitas Halu Oleo)
Muhamad Farhan Febriansyah, (Magister Manajemen, Universitas Halu Oleo)
Dwi Gina Elyka Faradhiba (Magister Manajemen, Universitas Halu Oleo)
Muh. A. Dimas Rizky Pradana (Magister Manajemen, Universitas Halu Oleo)
Eliyanti Agus Mokodompit (Magister Manajemen, Universitas Halu Oleo)

Jurnal Manajemen dan Kewirausahaan
Vol. 17 No. 1 (2025): Jurnal Manajemen dan Kewirausahaan

Abstract This study aims to review the literature related to innovation strategy, entrepreneurship, and business platforms in maintaining a company's competitive advantage. Through the analysis of various literatures, it is found that sustainable innovation, strategic entrepreneurship, and business platform development play an important role in adapting to market changes. This study also discusses the challenges faced by companies in implementing these strategies and how innovation can be a key driver in achieving competitive advantage. This article will discuss the main theories in the innovation literature, case study analysis on companies such as Netflix, and implications of platform strategy.