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All Journal Jurnal Manajemen Dan Kewirausahaan Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENDIDIKAN TAMBUSAI AKSELERASI: Jurnal Ilmiah Nasional Jurnal Ekonomi Arus Jurnal Sosial dan Humaniora Jurnal Minfo Polgan (JMP) Golden Ratio of Mapping Idea and Literature Format Sigma : Journal of Economic and Business Asia Pacific Journal of Management and Education Gemilang: Jurnal Manajemen dan Akuntansi Neo Journal of economy and social humanities Jurnal Marine Inside KENDALI: Economics and Social Humanities Jurnal Multidisiplin West Science JURNAL PENGABDIAN MASYARAKAT AKADEMISI Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Journal Economics Technology and Entrepreneur Journal of Innovative and Creativity PENG: Jurnal Ekonomi dan Manajemen Jurnal Manajemen dan Kewirausahaan Indonesian Journal of Innovation Multidisipliner Research Ulil Albab Jurnal Dinamika Sosial dan Sains JIMEK Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Pengabdian Masyarakat Indonesia Journal of Law, Social Science and Management

Eliyanti Agus Mokodompit

Jurusan Manajemen, Fakutas Ekonomi Dan Bisnis, Universitas Halu Oleo, Indonesia

Author-ID : 3389885

Religion Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Social Sciences Transportation Other

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SOCIAL MEDIA INFLUENCER IMPLEMENTATION ON CONSUMER PURCHASE INTEREST Eliyanti Agus Mokodompit; Hardi Fardiansyah; Leny Yuliyani
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Technology, such as social media apps, has made communication and relationship building easier. The use of influencers is one of the actors that contributes to the success of digital marketing platforms such as social media. Effective marketing entails keeping products in the forefront of consumers' minds so that they will choose to purchase the products offered. The goal of this research is to determine how digital marketing uses social media influencers to influence consumer purchasing behavior. According to the AISAS flow, micro-influencers, macro-influencers, and mega-influencers can create interesting content that sways the interests of a large number of consumers. The number of likes and comments on influencer accounts can indicate how interested followers are in the account. Influencers can also convey various types of promotions via their visual style and personal language. This is demonstrated by the use of interesting photography and copywriting. The potential for affected netizens to search for products (search), buy products (action), and leave product reviews is obvious, which can have an impact on companies that can promote their products to influencers. Important Instagram statistics and trends for 2022, for example, advertisers could reach 1.440 billion Instagram users in July 2022, ranking it as the world's fourth most 'active' social media platform. Instagram restricts its platform to people aged 13 and up, so knowing that 45.8 percent of the eligible audience in Indonesia is using Instagram in 2022 is useful. As a result, influencer marketing is quickly becoming one of the most popular marketing strategies for influencers, as they can present posts that promote brand image and characteristics, which have a significant impact on consumers.

PENGARUH MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI DINAS KETAHANAN PANGAN PROVINSI SULAWESI TENGGARA Ida Bagus Agung Surya A; Eliyanti Agus Mokodompit; Adnan Hakim; Asrip Putera; Yusuf Yusuf
Jurnal Manajemen dan Kewirausahaan Vol 15, No 1 (2023): Edisi Januari
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v15i1.30894

This study aims to examine and analyze the effect of work motivation and work discipline on employee performance. This study uses a sampling technique, namely a saturated sample of 60 samples consisting of secretaries, heads of divisions, heads of sections, and functional staff of the Food Security Service of Southeast Sulawesi Province. Methods of data collection using a questionnaire. The data analysis method uses multiple linear regression analysis with the help of the IBM SPSS Statistics Version 26 software application.The results of this study indicate that (1) work motivation partially has a positive effect on employee performance. (2) Work Discipline partially has a positive effect on employee performance. (3) Motivation and Work Discipline simultaneously have a positive effect on employee performance. The conclusion of this study is that the higher the work motivation, the higher the performance of the resulting employee as well as the higher the work discipline, the higher the employee's performance, and work motivation and work discipline have an interaction with employee performance.

PENGARUH KOMPETENSI GURU TERHADAP KINERJA GURU MELALUI KEPUASAN KERJA GURU SEKOLAH MENENGAH PERTAMA KABUPATEN BOMBANA Siti Rahma; Nurwati Nurwati; Eliyanti Agus Mokodompit
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 6, No 3 (2022): Jurnal JUMBO Vol 6 No 3
Publisher : Pascasarjana Universitas Halu Oleo

The purpose of this study was to determine and analyze the effect of teacher competence on job satisfaction of junior high school teachers in Bombana Regency. Teacher job satisfaction on the performance of junior high school teachers in Bombana Regency. Teacher competence on the performance of junior high school teachers in Bombana Regency and teacher competence on teacher performance through job satisfaction for junior high school teachers in Bombana Regency.The results of this study indicate that teacher competence has a positive and significant effect on teacher satisfaction at Bombana Regency Junior High Schools. This means that the better the increase in competence, it will increase teacher job satisfaction. Teacher satisfaction has a positive and significant effect on the performance of junior high school teachers in Bombana Regency. This means that the better the increase in teacher job satisfaction, the better the teacher's performance. Teacher competence has a positive and significant effect on the performance of junior high school teachers in Bombana Regency. This means that the better the increase in competence, the better the performance of teachers. Teacher competence has a positive and significant effect on teacher performance through the satisfaction of junior high school teachers in Bombana Regency. This means that teacher competence is able to improve teacher performance through mediation of teacher job satisfaction..

PENGARUH LINGKUNGAN KERJA, KOMITMEN ORGANISASI DAN MOTIVASI KERJA TERHADAP KINERJA GURU DI SMA NEGERI 1 GU KABUPATEN BUTON TENGAH Alimin Alimin; Adnan Hakim; Nasrul Nasrul; Eliyanti Agus Mokodompit; Sabri Sabri
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 5, No 3 (2021): Jurnal Jumbo Vol. 5 No. 3
Publisher : Pascasarjana Universitas Halu Oleo

This study aims to explain and examine: (1) the effect of the work environment, organizational commitment, and work motivation on teacher performance, (2) the effect of the work environment on teacher performance, (3) the effect of organizational commitment on teacher performance, and (4) the effect of work motivation on teacher performance. This research approach is survey with explanatory research design. Data collection was carried out in a cross-sectional manner using an instrument in the form of a questionnaire. The population in this study were all 53 teachers of SMA Negeri 1 Gu. The sampling technique is a saturated sample (census) where the entire population is used as the research sample. Data analysis techniques to answer the research hypothesis are descriptive and multiple linear regression. The results showed that: (1) work environment, organizational commitment, and work motivation simultaneously had a significant effect on teacher performance, (2) work environment had a significant effect on teacher performance, (3) organizational commitment had a significant effect on teacher performance, (4) work motivation has a significant effect on teacher performance. Keywords: Work Environment, Organizational Commitment, Work Motivation Teacher Performance.

PENGARUH DISIPLIN KERJA, SEMANGAT KERJA DAN KOMPENSASI TERHADAP KINERJA PEGAWAI PADA SEKRETARIAT DPRD KABUPATEN BUTON UTARA Rizal Adi Saputra; Patwayati Patwayati; Sinarwati Sinarwati; Eliyanti Agus Mokodompit; Abd. Razak Yusuf; La Ode Kalimin; Isalman Isalman
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 4, No 1 (2020): Jurnal Jumbo Vol 4 No 1
Publisher : Pascasarjana Universitas Halu Oleo

This study aims to determine and analyze the effect of work discipline, spirit at work and compensation on employee performance in Secretariat of the Regional Representative Council of North Buton Regency. The research approach is quantitative. The population of this study was 35 employees of Secretariat of the Regional Representative Council of North Buton Regency. The number of samples used was 35 people with census techniques. The collected data was analyzed using Partial Least Square (PLS) using the SmartPLS M3 Ver. 2The results of the analysis show that work discipline has a positive and significant effect on employee performance with a parameter coefficient value of 0.282853, which means that the better work discipline then the resulting performance will be better. Spirit at work has a positive and significant influence on employee performance with a parameter coefficient of 0.293047, which means that the better the perceived spirit at work will have an impact on the resulting increase in performance. Compensation has a positive and significant effect on employee performance with a parameter coefficient of 0.400234, which means that the better the compensation given then will have an impact on the better performance produced.

PENGARUH KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI YANG DIMEDIASI OLEH KOMITMEN ORGANISASI PADA DINAS PENDIDIKAN DAN KEBUDAYAAN PROVINSI SULAWESI TENGGARA Sri Hasriani; Rahmat Madjid; Sudirman Zaid; Juharsah Juharsah; Hartini Hartini; Eliyanti Agus Mokodompit
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 4, No 2 (2020): Jurnal Jumbo Vol 4 No 2
Publisher : Pascasarjana Universitas Halu Oleo

This research was conducted with the aim of knowing the influence of leadership and work environment on organizational commitment and employee performance at the Education and Culture Office of Southeast Sulawesi Province. The research method used is descriptive quantitative analysis method, and uses SEM analysis methods. The data used in this study are primary and secondary data. The population in this study amounted to 110 people with the sampling technique using the census. Data were processed statistically using AMOS program tools. The results of this study indicate that (1) Leadership has a positive and significant effect on employee organizational commitment, (2) The work environment has a positive but insignificant effect on employee organizational commitment, (3) Leadership has a negative and insignificant effect on employee performance, (4) Environment work has a positive and significant effect on employee performance, (5) Organizational commitment has a positive and significant effect on employee performance at the Education and Culture Office of Southeast Sulawesi Province. The higher the employee's organizational commitment, the higher the performance shown by the employees.

PENGARUH CITRA MEREK, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN Majid Abdullah; Endro Sukotjo; Eliyanti Agus Mokodompit
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 3, No 1 (2019): Jurnal Jumbo Vol 3 No 1
Publisher : Pascasarjana Universitas Halu Oleo

This study aims to determine the simultaneous and partial effects of variable brand image, price and product quality on purchasing decisions at Brownte Kendari Shop.This study uses a quantitative approach and is categorized as survey research, where the research instrument is a questionnaire. The object of this study is customers who buy Brownte products. The population in this study were all customers who bought unknown amount of Brownte products. The sample in this study was 80 respondents. The sampling technique used in this study was to use accidental sampling, the method of collecting data in this study was using questionnaires and interviews. This study uses multiple linear regression analysis with the SPSS 16.0 program. The results of this study use that Brand Image, Price and Product Quality Have Positive and Significant Effects on Purchase Decisions.Keywords: brand image, price, product quality, purchasing decision

KEHIDUPAN SOSIAL EKONOMI MASYARAKAT NELAYAN DI DESA LAKARINTA KECAMATAN LOHIA KABUPATEN MUNA Ika Maya Sari; Natalis Ransi; Eliyanti Agus Mokodompit
JURNAL PENGABDIAN MASYARAKAT AKADEMISI Vol. 1 No. 2 (2023): April : JURNAL PENGABDIAN MASYARAKAT AKADEMISI
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jpma.v1i2.272

Studi ini mengulas tentang ekonomi sosial masyarakat nelayan di Desa Lakarinta Kecamatan Lohia. Masalah penelitian yang diteliti dalam studi ini adalah untuk mengetahui kehidupan ekonomi sosial masyarakat nelayan di Desa Lakarinta, baik dari aspek sosial, maupun aspek ekonomi. Dalam studi ini digunakan metodologi penelitian pendekatan deskriptif kualitatif dengan pengumpulan data penelitian melalui teknik observasi dan wawancara terstruktur. Hasil studi ini akan menunjukkan kehidupan ekonomi sosial masyarakat nelayan, termasuk pekerjaan, pendapatan, mata pencaharian, dan lingkungan sosial.

Strategi dan Pola Pengembangan Wisata Bahari di Pulau Labengki Asri Nofa Rama; Nahwa Umar; Suharto Suharto; Eliyanti Agus Mokodompit
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Wisata bahari adalah salah satu sector kegiatan yang memeberikan kontribusi bagi pemulihan ekonomi suatu Negara. Dalam pengembangan wisata bahari di pulau labengki terdapat beberapa pola dan strategi yang dilakukan untuk menarik minat wisatawan untuk berkunjung ke destinisai waista bahari tersebut antara lain strategi komunikasi yang melibatkan peran dari pemerintah setempat melalui dinas yang terkait dalam mempromosikan wisata bahari serta kegiatan lain yang bersentuhan dengan wisata bahari, strategi pemasaran yaitu Produk, harga, tempat dan promosi. Pola pengembangan wisata bahari di pulau Labengki meliputi Pola Pengembangan Wisata Bahari di Pulau Labengki berbasis Masyarakat Lokal dengan konsep Community Based Tourism yang melibatkan peran masyarakat dalam pengelolaan wisata bahari serta Pola Pengembangan Wisata Bahari di Pulau Labengki berbasis Kearifan Lokal.

E-marketing Strategy and its Effect on Revenue and Customer Loyalty Eliyanti Agus Mokodompit; Bahtiar Efendi; Ervana Chyrinne; Robbikal Muntaha Meliala; Silvina Mayasari
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13122

In the rapidly evolving digital era, businesses and organisations must adapt to technological changes and changing consumer behaviour. One important aspect in dealing with these changes is the use of e-marketing strategies. The purpose of this study is to analyse e-marketing strategies and their effect on revenue and customer loyalty. This research is a literature review that adopts a qualitative method approach, which means it will analyse and interpret data by relying on information and text from various sources. The study results show that electronic marketing, or e-marketing, is a key element in the marketing strategy of modern companies. It is supported by advances in information and communication technology that have changed the way businesses operate. E-marketing has a significant influence on a company's revenue by increasing visibility, attracting new customers, and retaining existing customers. In addition, this strategy can also strengthen customer loyalty and help companies make smarter decisions through data analysis.

Co-Authors Abd. Razak Yusuf Adhanti Eka Fitriyani Adnan Hakim Aidin Hudani Awasinombu Alifin Alimin Alimin, Alimin Amanah Asri Estikawati Amiruddin As Andi Rihpan Ramadana Andriani Puspitaningsih Arief Yanto Rukmana Arifin Andika P Asri Nofa Rama Asrip Putera Asrip Putera Astie Trisnawati Bahtiar Efendi Baqdal Bondan Seno Aji Candra Kirana D. Darlin Dedy Sugiantoro Dwi Gina Elyka Faradhiba Dwi Kartika Prananingrum Elna Sari Endang Sri Mulyawati Liambana Endro Sukotjo Ervana Chyrinne Fajar Alamsyah Gusti Putu Yuda Wirashana Hardi Fardiansyah Harpiang Wardiningsih Hartini Hartini Heber Heber Heriyana Heriyana Hery Supriyadi I Nyoman Tri Sutaguna Icha Amelia Ida Bagus Agung Surya A Ika Maya Sari Irma Isalman, Isalman Juharsah, Juharsah Jumanudin Kadeni Kadeni, Kadeni Kalimin, La Ode Kusman Paluala La Hatani La Ode Baka La Ode Muhamad Safrudin La Ode Muhammad Aril Masri Laoderamiu Leny Yuliyani Made Adya Febriana Putri Majid Abdullah Maria Lusiana Yulianti Mifta Florencia Taribuka Muh Lukmanul Hakim Muh. A. Dimas Rizky Pradana Muh. Faisal Sahlan Muh. Rafly Dwiputra Muhamad Asrul Muhamad Farhan Febriansyah, Muhammad Guntur Dano Muhartini Salim Nahwa Umar Nanik Nurahma Niar Nasrul Nasrul Natalis Ransi, Natalis Nirwati, Nurwati Novi Indah Permatasari Nur Juliana Nur Yazlim Nurul Maghfirah Miftahul Jannah Patwayati Patwayati Qunfayakun Adam Rachmiani Rachmiani Rachmiani Rachmiani Rahmat Madjid Randy Agung Nugraha Resti Adelia Rifan Afandi Ringo Taufan Laode Riseldase Bata Rivaldi Prabowo Rizal Adi Saputra Robbikal Muntaha Meliala Rufihana Rufihana Sabri Sabri Sadza Fauziyah Ajasma Safaruddin Safaruddin Sarumi, Rasniah Silvina Mayasari Sinarwati Sinarwati Siska Septiarini Siti Khadijah Sanggo Siti Rahma Sitti Rahmiatin Sityama Munawar Dewi Sovya Nur Kartika Sri Gustini Sri Hasriani Sri Nursam Dewi Sri Rahayu Suci Oktadyahtul Asbi Sudirman Zaid Sugianto Sugianto Suharto Suharto Sulastri Surti Yasir Syahrir SYUSANTIE SYLFIA SAIRDAMA Tuti Dharmawati Tuty Hardiyanti Ningsih Ummi Ghaida Mutmainah Usti Syah Putri Wa Ode Megasari Wa Ode Suskawardana Arsal Wahidah Rohmawati Wan Mohd Khairul Firdaus Wan Khairuldin Widi Darmadiatmika Tanaya Yusuf Yusuf Yuyun Nirwana Zubair Zakiyah Darajad

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