Articles
<![CDATA[URGENSI E-SERVICE QUALITY UNTUK PENGUATAN KEPERCAYAAN DALAM KEPUTUSAN PEMBELIAN ]]>
<![CDATA[Isalman]]>;
<![CDATA[Ahmad Mubaraq]]>;
<![CDATA[Conny]]>;
<![CDATA[Ajeng Purwati Ningtyas]]>
<![CDATA[ Jurnal Manajemen dan Kewirausahaan Vol. 17 No. 1 (2025): Jurnal Manajemen dan Kewirausahaan ]]>
Publisher : <![CDATA[Jurusan Manajemen FEB UHO ]]>
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DOI: 10.55598/jmk.v17i1.29
<![CDATA[This study analyzes the role of e-service quality in building consumer trust in purchasing decisions on Shopee. Using a causal associative approach and explanatory research method, this study examines the relationship between variables using Structural Equation Modeling (SEM) through SmartPLS 3.0. The study population was the people of Kendari City who had made purchases on Shopee, with a sample size of 160 respondents selected by purposive sampling. The results of the study indicate that e-service quality has a positive effect on customer trust. This trust mediates the relationship between e-service quality and purchasing decisions. The theoretical implications of this study indicate the importance of digital service quality in strengthening the relationship between e-commerce platforms and consumers. Managerially, the results of this study suggest that e-commerce companies such as Shopee need to continue to improve service quality to build trust, maintain information transparency, and ensure a safe and comfortable shopping experience to attract and retain customers. Success in managing service quality drives repeat purchasing decisions, which contributes to business growth and sustainability.]]>
<![CDATA[Tingkat Pengetahuan Masyarakat dalam Kesiapsiagaan Bencana di Indonesia ]]>
<![CDATA[Ajeng Purwati Ningtyas]]>
<![CDATA[ Jurnal Peweka Tadulako Vol. 5 No. 1 (2026): Jurnal Peweka Tadulako ]]>
Publisher : <![CDATA[Prodi PWK Universitas Tadulako ]]>
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DOI: 10.22487/peweka.v5i1.110
<![CDATA[Indonesia is among the countries with the highest natural disaster risk due to its location at the convergence of three tectonic plates and within the Pacific Ring of Fire. Although Indonesia has established regulatory and institutional frameworks for disaster management, limited public understanding of disaster risks remains a major barrier to effective preparedness. This study examines the level of community disaster-risk knowledge and its influence on disaster preparedness. A quantitative survey was conducted involving 155 respondents selected through accidental sampling. Data were collected through an online five-point Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The findings reveal that community knowledge has a positive and significant effect on disaster preparedness (β = 0.712; t = 12.068; p < 0.001), explaining 50.7% of the variance in preparedness (R² = 0.507). The average knowledge score was moderate (mean = 3.56), with a declining trend across higher cognitive dimensions, from knowing to analysis. The lowest preparedness indicator was ownership of a Disaster Readiness Bag/Tas Siaga Bencana (mean = 2.95), indicating limited public adoption of BNPB recommendations. These results highlight the need for disaster education programs that not only provide factual information but also strengthen individuals’ capacity to apply and analyze disaster risks. The study supports the Sendai Framework for Disaster Risk Reduction 2015–2030, particularly its first priority of understanding disaster risk as the foundation of preparedness.]]>
<![CDATA[Niat Berkunjung Kembali Pasien Rumah Sakit Swasta: Peran Ling-kungan Fisik, Emosi Positif, dan Kepercayaan ]]>
<![CDATA[Conny]]>;
<![CDATA[Ajeng Purwati Ningtyas]]>;
<![CDATA[Ahmad Mubaraq]]>
<![CDATA[ JSMA Vol 18 No 1 (2026): JSMA (Jurnal Sains Manajemen dan Akuntansi) ]]>
Publisher : <![CDATA[LPPM Sekolah Tinggi Ilmu Ekonomi STAN IM ]]>
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DOI: 10.37151/jsma.v18i1.291
<![CDATA[Penelitian ini menganalisis pengaruh physical environment terhadap positive emotions dan revisit intention, pengaruh positive emotions terhadap revisit intention, peran mediasi positive emotions dalam hubungan antara physical environment dan revisit intention, serta peran moderasi trust dalam hubungan antara positive emotions dan revisit intention. Objek penelitian adalah pasien rumah sakit swasta di Kota Kendari dengan jumlah sampel 160 responden yang dipilih menggunakan purposive sampling. Penelitian ini menggunakan desain kuantitatif eksplanatori dan menganalisis data menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa physical environment berpengaruh positif terhadap positive emotions dan revisit intention. Positive emotions juga berpengaruh positif terhadap revisit intention, memediasi hubungan antara physical environment dan revisit intention, dan trust memperkuat pengaruh positive emotions terhadap revisit intention. Temuan ini mengindikasikan bahwa rumah sakit swasta perlu mengelola lingkungan fisik layanan, kenyamanan emosional, dan kepercayaan pasien secara bersamaan untuk meningkatkan keinginan pasien untuk berkunjung kembali]]>
<![CDATA[Income Uncertainty, Customer Pressure, and Work Motivation as Drivers of Work Stress Among Online Drivers in Kendari ]]>
<![CDATA[Ajeng Purwati Ningtyas]]>
<![CDATA[ Journal of Applied Management and Business Vol. 7 No. 1 (2026): Journal of Applied Management and Business (JAMB) - July ]]>
Publisher : <![CDATA[Universitas Dinamika ]]>
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DOI: 10.37802/jamb.v7i1.1429
<![CDATA[Aims - This study addresses a gap in gig economy research within a secondary city in Eastern Indonesia by examining how income uncertainty drives work stress among online drivers in Kendari through a moderated mediation framework that integrates customer pressure as a mediator and work motivation as a buffer. Methodology - A quantitative survey design was employed. Of 130 questionnaires distributed to active Maxim and Grab drivers in Kendari City via purposive sampling, 100 were returned and deemed fully usable (76.9% response rate). Data were analyzed using PLS SEM with SmartPLS 4.0. Prior to structural model testing, common method bias was assessed using Harman's single factor test. Findings - Income uncertainty exerts a significant positive effect on work stress (β = 0.387, p < 0.001) and on customer pressure (β = 0.412, p < 0.001). Customer pressure partially mediates the uncertainty–stress relationship (indirect β = 0.123, p < 0.01), and work motivation significantly attenuates the customer pressure–stress link (β = −0.214, p < 0.01), indicating that higher motivation buffers the stress amplifying impact of demanding customers. Research Limitations - This study is limited to Maxim and Grab drivers in Kendari City, so generalization to other regions requires caution. These findings suggest that ride hailing companies need to design more stable incentive systems to reduce driver income uncertainty. Originality - This study is the first to integrate income uncertainty, customer pressure, and work motivation within a moderated mediation framework tested on gig workers in a secondary Indonesian city.]]>
<![CDATA[PENERAPAN METODE END-USER COMPUTING SATISFACTION UNTUK MENGANALISIS KEPUASAN PENGGUNA TERHADAP APLIKASI DETEKSI PENYAKIT TANAMAN CABAI ]]>
<![CDATA[Fadil Mursyid]]>;
<![CDATA[Muh. Ibnu Umar Nu'sam]]>;
<![CDATA[Irnawati Irnawati]]>;
<![CDATA[Muhammad Rifki Adiyatma]]>;
<![CDATA[Ajeng Purwati Ningtyas]]>
<![CDATA[ Jurnal Rekayasa Sistem Informasi dan Teknologi Vol. 3 No. 2 (2025): November ]]>
Publisher : <![CDATA[Yayasan Nuraini Ibrahim Mandiri ]]>
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DOI: 10.70248/jrsit.v3i2.3156
<![CDATA[Penelitian ini bertujuan untuk menganalisis tingkat kepuasan pengguna terhadap aplikasi deteksi penyakit tanaman cabai berbasis machine learning menggunakan metode End-User Computing Satisfaction (EUCS). Metode penelitian yang digunakan adalah pendekatan kuantitatif deskriptif dengan pengumpulan data melalui kuesioner daring kepada 100 responden yang telah menggunakan aplikasi. Pengukuran kepuasan pengguna dilakukan berdasarkan lima dimensi EUCS, yaitu content, accuracy, format, ease of use, dan timeliness. Analisis data dilakukan menggunakan perangkat lunak SmartPLS 4 melalui uji validitas, reliabilitas, dan analisis deskriptif. Hasil penelitian menunjukkan bahwa hanya dua dimensi yang berpengaruh signifikan terhadap kepuasan pengguna, yaitu accuracy dan ease of use, dengan nilai rata-rata masing-masing sebesar 4,19 dan 4,41, yang keduanya berada pada kategori “setuju.” Hal ini menunjukkan bahwa pengguna merasa puas terhadap tingkat akurasi hasil deteksi dan kemudahan penggunaan aplikasi. Simpulan dari penelitian ini adalah bahwa aplikasi deteksi penyakit tanaman cabai telah memenuhi kebutuhan pengguna dalam hal ketepatan hasil dan kemudahan interaksi, serta berpotensi dikembangkan lebih lanjut sebagai solusi digital bagi petani dalam identifikasi penyakit tanaman secara cepat dan efisien.]]>
<![CDATA[INVENTORY MANAGEMENT PRACTICES IN DAPUR HANIF MSME (CAKE BUSINESS): A SINGLE CASE STUDY ]]>
<![CDATA[Ajeng Purwati Ningtyas]]>
<![CDATA[ Jurnal Multidisipliner Bharasumba Vol 5 No 01 (2026): BHARASUMBA: Jurnal Multidisipliner ]]>
Publisher : <![CDATA[Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM ]]>
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DOI: 10.62668/bharasumba.v5i01.2186
<![CDATA[This study examines inventory management practices in Dapur Hanif, a micro scale cake business. (1) Research objective: to describe how inventory is sourced, controlled, and replenished, and to identify the operational implications of these practices. (2) Research method: a qualitative single case study using interviews, observation, and documentation, analyzed through thematic analysis. (3) Research results: Dapur Hanif relies mainly on local markets and nearby baking supply stores, supported by weekly purchasing routines and bulk buying to prevent stockouts. Online channels are used selectively for supporting items such as packaging and certain specialty needs, but not for urgent procurement due to lead-time risk. The owner stockpiles specific materials (whip cream and chocolate-based inputs) to mitigate price volatility and occasional scarcity, creating a trade-off between availability assurance and potential overstock. Stock control remains semi formal, relying on visual checks and experience, while fast turnover and immediate delivery help minimize finished goods waste.]]>
<![CDATA[Pengaruh Mata Kuliah Bisnis Digital terhadap Minat Berwirausaha Digital melalui Pengetahuan Digitalisasi ]]>
<![CDATA[Ajeng Purwati Ningtyas]]>
<![CDATA[ RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli ]]>
Publisher : <![CDATA[Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/riggs.v5i2.11388
<![CDATA[Pertumbuhan ekonomi digital Indonesia yang pesat belum diimbangi oleh tingginya minat berwirausaha digital di kalangan mahasiswa, sementara angka pengangguran lulusan perguruan tinggi meningkat dan rasio kewirausahaan nasional masih tergolong rendah. Penelitian ini bertujuan menganalisis pengaruh mata kuliah Bisnis Digital terhadap minat berwirausaha digital mahasiswa dengan pengetahuan digitalisasi sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif dengan desain kausal-asosiatif melalui survei terhadap 40 mahasiswa Program Studi Manajemen yang telah menempuh mata kuliah Bisnis Digital, yang dipilih menggunakan teknik sampel jenuh (sensus). Data dikumpulkan dengan kuesioner berskala Likert lima poin dan dianalisis menggunakan Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS) dengan perangkat lunak SmartPLS 4. Hasil menunjukkan bahwa mata kuliah Bisnis Digital berpengaruh positif dan signifikan terhadap pengetahuan digitalisasi (β = 0,859; p < 0,001) maupun terhadap minat berwirausaha digital (β = 0,818; p < 0,001). Sebaliknya, pengetahuan digitalisasi tidak berpengaruh signifikan terhadap minat berwirausaha digital (β = −0,014; p = 0,949) dan tidak memediasi pengaruh mata kuliah Bisnis Digital terhadap minat berwirausaha digital (p = 0,951). Temuan ini mengindikasikan bahwa pengaruh mata kuliah terhadap minat bersifat langsung dan bukan melalui akumulasi pengetahuan, sehingga pendidikan kewirausahaan digital perlu menekankan pembentukan sikap dan efikasi diri, tidak sekadar transfer pengetahuan.]]>
<![CDATA[STRATEGIC PLANNING IN A CULINARY MICRO-ENTERPRISE: A SWOT-BASED SINGLE CASE STUDY IN MANOKWARI ]]>
<![CDATA[Ajeng Purwati Ningtyas]]>
<![CDATA[ PARADIGM : Journal Of Multidisciplinary Research and Innovation Vol 4 No 1 (2026): PARADIGM : Journal Of Multidisciplinary Research and Innovation ]]>
Publisher : <![CDATA[Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM ]]>
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DOI: 10.62668/paradigm.v4i1.2806
<![CDATA[This study aims to identify the internal and external factors affecting a culinary micro-enterprise and to formulate priority development strategies through the SWOT analysis method. The research applies a qualitative descriptive approach with a holistic single case study design on Puding Mom Aurora, a culinary micro-enterprise in Manokwari Regency, West Papua. Data were obtained through in-depth interviews with the owner, a reselling customer, and a comparable culinary entrepreneur, together with factor weighting sheets. The findings indicate that the enterprise occupies a weak internal and low external position, so consolidating internal foundations must precede market expansion. The WO strategy group emerged as the priority, meaning internal weaknesses should be corrected by leveraging available opportunities. Contrary to initial expectations, raw material supply is not the binding constraint; the obstacle lies instead in the limited local availability of packaging containers, while label printing services remain accessible.]]>
<![CDATA[EMPLOYER BRAND ASSOCIATIONS, EMPLOYER IMAGE, AND ATTRACTION AMONG GENERATION Z JOB SEEKERS ]]>
<![CDATA[Ajeng Purwati Ningtyas]]>
<![CDATA[ PARADIGM : Journal Of Multidisciplinary Research and Innovation Vol 4 No 1 (2026): PARADIGM : Journal Of Multidisciplinary Research and Innovation ]]>
Publisher : <![CDATA[Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM ]]>
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DOI: 10.62668/paradigm.v4i1.2822
<![CDATA[This study aims to examine the effect of employer brand associations on the employer attraction of Generation Z towards Indonesian state-owned enterprises (BUMN), and to test employer image as the mechanism mediating that relationship. The research applies a quantitative explanatory survey of a cross-sectional nature. Respondents are members of Generation Z, comprising final-year stud ents, fresh graduates, and early-career workers who have never been employed by a state-owned enterprise, selected through purposive sampling. Data were gathered through a closed-ended online questionnaire and analysed using Partial Least Squares Structural Equation Modeling, with the type of mediation classified according to the typology of Zhao, Lynch, and Chen. The results show that employer brand associations strengthen employer image and employer attraction, and that employer image in turn strengthens employer attraction. The mediation is complementary most of the effect travels through employer image, so the effectiveness of employer branding depends on whether the communicated value proposition is converted into a coherent impression of what working for the organisation is actually like, rather than on the volume of recruitment publicity alone.]]>
<![CDATA[EMPLOYEE ENGAGEMENT MEDIATES STRATEGIC HRM PRACTICES ON FRONTLINE SERVICE PERFORMANCE IN KENDARI ]]>
<![CDATA[Ajeng Purwati Ningtyas]]>
<![CDATA[ HYPOTHESIS : Multidisciplinary Journal Of Social Sciences Vol 5 No 01 (2026): HYPOTHESIS : Multidisciplinary Journal Of Social Sciences ]]>
Publisher : <![CDATA[Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM ]]>
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DOI: 10.62668/hypothesis.v5i01.2831
<![CDATA[This study examines the mediating role of employee engagement in the effect of strategic human resource management practices on frontline employee performance in service firms in Kendari City, Indonesia. Using a quantitative explanatory design, data were collected from 110 non-managerial frontline employees selected through purposive sampling and analysed with partial least squares structural equation modelling. Strategic HRM practices were measured through recruitment and selection, training and development, performance appraisal, and compensation and rewards; engagement through vigour, dedication, and absorption; and performance through service quality, responsiveness, task completion, and cooperation. The results show that strategic HRM practices significantly influence both employee engagement and frontline performance, and that engagement partially mediates this relationship, with the indirect effect exceeding the direct effect. Engagement therefore functions as the principal mechanism converting HRM practices into service performance. Service firms should design HRM practices that sustain engagement at the customer interface, rather than mere procedural compliance]]>
