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All Journal Journal Hotspot (jh) Media Bina Ilmiah
Debi Rusmiati
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Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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ANALISIS PEMANDU WISATA SEBAGAI MEDIA PROMOSI DI MANDALIKA, NUSA TENGGARA BARAT Debi Rusmiati; Doddy Wihardi
Media Bina Ilmiah Vol. 19 No. 7: Februari 2025
Publisher : LPSDI Bina Patria

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Abstract

The Mandalika Special Economic Zone (KEK) is one of 10 new Balis which is a government program to introduce Indonesian tourism to the world. Mandalika offers a combination of natural tourism, culture and new advantages such as the Mandalika Circuit which is increasingly attracting the attention of domestic and foreign tourists. Along with the growth of the tourism sector, an effective promotional strategy is very important considering the increasingly tight competition between similar destinations. One of the key elements in a tourism promotion strategy is the role of tour guides. Tour guides not only function as conveyors of information about tourist attractions, but also introduce local culture and in-depth experiences for tourists. Although the potential of tour guides in Mandalika is very large, research on the role of tour guides in promotion is still limited. Therefore, this study is important to explore how tour guides can be optimally utilized as a promotional media to strengthen Mandalika's positive image and attract more tourists. This study aims to analyze the role of tour guides in Mandalika as a tourism promotion media to increase the attractiveness of tourist destinations. This research method uses a qualitative method with a SWOT analysis approach where researchers conduct in-depth interviews with tour guides in Mandalika and dig deeper into the promotional strategies carried out by Mandalika tour guides. The results of this study are expected to provide recommendations for the development of tour guide professionalism and contribute to a quality tourism industry.
BEYOND DIRECTIONS: HOW TOUR GUIDES SHAPE CULTURAL INTERPRETATION AND VISITOR ENGAGEMENT AT CULINARY FESTIVALS Debi Rusmiati; Ahmad Kurniawan
Journal Hotspot Vol. 3 No. 2 (2025): December
Publisher : Politeknik Pariwisata Palembang

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Culinary festivals have increasingly emerged as important platforms for cultural tourism, offering visitors opportunities to engage with local heritage through food-based experiences. However, limited attention has been given to the role of tour guides in shaping cultural interpretation and visitor engagement within culinary festival settings. This study aims to examine how tour guides influence visitors’ cultural understanding and engagement at the Festival Kuliner Legendaris Jakarta. Adopting a qualitative case study approach, data were collected through in-depth semi-structured interviews, participant observation, and document analysis involving tour guides, festival visitors, and event organizers. The data were analyzed using thematic analysis to identify patterns related to guiding practices and visitor experiences. The findings reveal that tour guides play a significant role as cultural interpreters, storytellers, and experience curators by contextualizing local culinary heritage through interpretive narratives and interactive communication. These practices enhance visitors’ cultural appreciation, emotional connection, and overall engagement with the festival experience. This study contributes to tourism and event management literature by extending the understanding of tour guides’ roles in culinary festival contexts and provides practical insights for festival organizers and destination managers in designing culturally meaningful and engaging culinary tourism experiences.
Co-Authors Ahmad Kurniawan Doddy Wihardi