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All Journal PRofesi Humas Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat
Allesandro, Yanuar Aldi
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Religion Humanities Computer Science & IT Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Naming streets after artists strengthens an effort of Bandung creative city branding Allesandro, Yanuar Aldi; Fathinah, Alya; Nuraini, Nisrina; Rahmatika, Chaerunnisa; Herawati, Irna; Aunillah Sirait, Rinda
PRofesi Humas Vol 9, No 2 (2025): February 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i2.50507

Abstract

Background: Streets in Bandung are predominantly named after heroes and military figures, and none of them are named after artists despite Bandung’s branding as a Creative City. Purpose: This study aimed to map community readiness in Bandung, through the representation of the pentahelix stakeholders, to assess the feasibility of using artists’ names for street names. This community readiness was then analyzed in correlation to the city branding indicator, the City Branding Hexagon by Anholt (2007). Methods: The study used a descriptive qualitative method with Focus Group Discussion (FGD) for the primary data collection and a literature study for the secondary data. FGDs were conducted with ten participants from Pentahelix stakeholders (academics, government, business entities and/or actors, society or community, and mass media) who represented the people of Bandung City. Data validity checking was conducted through in-depth interviews with socio-economic experts. Results: The idea of naming artists as street names was welcomed by the majority of the Pentahelix elements who became informants in this study. The three artists who received support to be named as street names were Udjo Ngalagena, Harry Roesli, and Barli Sasmitawinata. The idea of naming artists as street names can strengthen the city branding of Bandung as a Creative City, which potentially improves the city’s economy, especially from the tourism aspect. Conclusion: Naming streets after artists in Bandung City could arouse the local artistic and cultural scene, which can be exploited to generate a creative platform to enhance the city’s artistic treasures and fortify Bandung City’s reputation as a creative hub. Implications: The implications of naming Harry Roesli as a street name arise. The location of Harry Roesli Music House is on a street that is the name of a national hero. For this reason, embedding Harry Roesli’s name needs to go through a special approach or determine a new location outside of his artistic site.
Produksi Filter Interaktif Tiktok HapHap MIGI Sebagai Media Edukasi Visual Pendukung Transmedia Animasi Sihotang, Rahmat Maulana; Allesandro, Yanuar Aldi; Sirait, Rinda Aunillah; Alam, Pandu Watu
Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): November 2025
Publisher : Cipta Media Harmoni

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53624/kontribusi.v6i1.671

Abstract

Latar Belakang: Anak-anak Generasi Alpha tumbuh di era digital dengan keterpaparan tinggi terhadap media sosial, yang menjadikannya medium potensial untuk menyampaikan pesan edukatif, khususnya dalam bidang gizi. Tujuan: Penelitian ini bertujuan untuk memproduksi filter interaktif TikTok “HapHap MIGI” sebagai media edukasi visual pendukung transmedia animasi ‘MIGI: Makan Minum Bergizi’, serta mendeskripsikan proses produksinya secara sistematis melalui tiga tahapan utama. Metode: Penelitian menggunakan metode deskriptif kualitatif melalui tahapan pra-produksi (pengembangan konsep dan desain visual), produksi (pengolahan aset di platform Canva dan Effect House), serta pasca-produksi (pengujian langsung pada lima anak SD di Jatinangor). Hasil: Filter berhasil dikembangkan dengan pendekatan visual cerah dan gamifikasi ringan tanpa penalti skor. Anak-anak menunjukkan antusiasme tinggi, memahami bahwa objek yang ditangkap adalah makanan sehat, dan menunjukkan ketertarikan untuk mencoba kembali. Kesimpulan: Filter “HapHap MIGI” berpotensi menjadi media edukatif transmedia yang efektif dan menyenangkan bagi anak-anak Generasi Alpha dalam membangun pemahaman awal terhadap pentingnya makanan bergizi.
Co-Authors Alam, Pandu Watu Aunillah Sirait, Rinda Fathinah, Alya Herawati, Irna Nuraini, Nisrina Rahmatika, Chaerunnisa Rinda Aunillah Sirait Sihotang, Rahmat Maulana