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All Journal JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH)
Anistia, Sarah
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Peran dan Strategi Digitalisasi UMKM Dalam Mendukung Ekonomi Sirkular Anistia, Sarah; Utami, Rezki Aguswidya; Hasvi, Ismail
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6604

Abstract

Digitalization is an important role for MSMEs to adopt sustainable economic practices, such as product lifecycle extension and collaborative consumption. Digitalization has been a catalyst for MSMEs in Jakarta for operational efficiency and adopting the principles of circular economy, a sustainable practice that emphasizes resource efficiency, waste reduction, and use of sustainable materials. Circular economy emphasizes sustainable resource management which is increasingly encouraged by the government to be implemented in various economic sectors. This study aims to identify the influence of digitalization roles and strategies on MSMEs in the Jakarta area in supporting the circular economy. The development of digital technology that can be adopted by the Micro, Small, and Medium Enterprises (MSMEs) sector has increased the number of MSMEs entering the digital ecosystem, especially in urban areas such as Jakarta. This research uses a quantitative method by distributing questionnaires to 100 MSMEs in September 2024 located in the Jakarta City area. Data analysis used regression analysis from SPSS (Statistical Package for the Social Sciences) software. The result of this study obtained a stimulant F value of 416.730> 3.8327 and a significant value of 0.000 <0.05 which indicates that both the role and strategy of digitalization applied to MSMEs has a significant and positive effect on the circular economy in the Jakarta area. This research is expected to enrich the literature on the relationship between digitalization and circular economy, especially in MSMEs in Jakarta.
Driving Green Business Practices through Environmental Awareness among MSMEs in Ibu Kota Nusantara (IKN) Frans, Yudith Alexanderina; Anistia, Sarah; Fourqoniah, Finnah; Sanistasya, Poppy Alvianolita; Nadroh, Ummi; Arniandis, Kayla Farya
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 10 No. 1 (2026): January - June Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v10i1.3993

Abstract

Environmental sustainability is a critical agenda for micro, small, and medium enterprises (MSMEs) supporting the development of Indonesia’s new capital, Ibu Kota Nusantara (IKN). This study examines the influence of environmental awareness on green business practices among MSMEs in the IKN region, including Samarinda, Balikpapan, Kutai Kartanegara, and Paser. Using a quantitative approach with data from 90 MSME actors, this research evaluates how cognitive environmental factors translate into sustainable operational behavior. The structural equation modeling (PLS-SEM) analysis reveals that environmental awareness has a positive and significant effect on green entrepreneurial intention (beta = 0.914; t = 14.536; p < 0.001), which in turn significantly drives green business behavior (beta = 0.835; t = 8.853; p < 0.001). The model demonstrates strong predictive power, with environmental awareness and intention explaining 83.6% and 69.7% of the variance in their respective target constructs. These results indicate that MSMEs with higher levels of environmental understanding are significantly more likely to implement eco-friendly production and managerial activities. These findings highlight the importance of internal cognitive factors in shaping sustainable business behavior. From a practical perspective, the results suggest that the IKN Authority and MSME support institutions should prioritize environmental literacy programs and targeted green business training. Strengthening environmental awareness is essential to ensuring local enterprises actively contribute to the long-term sustainability goals of the new capital. By fostering environmental consciousness, policymakers can effectively accelerate the transition toward a green economy among regional MSMEs.
Co-Authors Arniandis, Kayla Farya Finnah Fourqoniah Frans, Yudith Alexanderina Hasvi, Ismail Nadroh, Ummi Poppy Alvianolita Sanistasya Rezki Aguswidya Utami