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All Journal Jurnal Gentala Pendidikan Dasar Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan
Septiani, Lina
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Pengaruh Digital Marketing dan Brand Awareness terhadap Keputusan Pembelian pada Mote - Mote di Bandar Lampung Septiani, Lina; Putri Warganegara, Tri Lestira
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 9 (2025): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v15i9.5098

Abstract

Seiring dengan perkembangan teknologi dan digitalisasi, strategi pemasaran mengalami transformasi yang signifikan. Digital marketing dan brand awareness menjadi faktor penting dalam mempengaruhi keputusan pembelian konsumen, terutama dalam industri fashion. Penelitian ini memiliki tujuan agar melihat seberapa besar pengaruh digital marketing dan brand awareness terhadap keputusan pembelian pada Mote-mote di Bandar Lampung. Penelitian ini menerapkan metode deskriptif kuantitatif. Jumlah populasi yang digunakan sebanyak 17.307, sedangkan sampel sebanyak 100 konsumen mote-mote store, menentukan sampel diperoleh dengan rumus Slovin. Sampel di ambil menggunakan teknik acak, memproses data yang diterapkan dalam penelitian dipergunakannya uji regresi linear berganda yang mengenakan SPSS statistics 25. Berdasarkan temuan penelitian yang didapat menunjukan adanya pengaruh digital marketing terhadap keputusan pembelian, brand awareness berpengaruh positif dan signifikan terhadap keputusan pembelian pada Mote-mote di Bandar Lampung. Kesimpulan dari penelitian ini adalah digital marketing dan brand awareness berperan penting dalam membentuk keputusan pembelian konsumen, sehingga pemilik usaha perlu meningkatkan strategi pemasaran digital dan memperkuat kesadaran merek untuk menarik lebih banyak pelanggan. Implikasi dari penelitian ini menunjukkan bahwa optimalisasi pemasaran digital dan strategi brand awareness yang efektif dapat meningkatkan daya saing usaha serta keberlanjutan bisnis, terutama bagi perusahaan baru seperti Mote-Mote di Bandar Lampung.
Implementation of the Monopoly Media-Assisted PBL Model to Improve Motivation and Learning Achievement in Pancasila Education Septiani, Lina; Muslim, Aji Heru
Jurnal Gentala Pendidikan Dasar Vol. 11 No. 2 (2026): Jurnal Gentala Pendidikan Dasar
Publisher : Department of Primary School Teacher Education, Faculty of Teacher Training and Education, Jambi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/gentala.v11i2.56902

Abstract

This study addresses the deficiencies in Pancasila Education learning outcomes and motivation among fifth graders at SD N 1 Susukan. Initial data indicated that student scores fell short of the Learning Objective Achievement Criteria (KKTP) due to conventional teaching models, unengaging media, and low classroom participation. To tackle this, the research investigates the deployment of a Problem-Based Learning (PBL) model coupled with monopoly game media. Conducted as a two-cycle Classroom Action Research (CAR), this study utilizes a mixed qualitative-quantitative descriptive approach. Data were harvested from 28 fifth-grade students via observation, motivational questionnaires, achievement tests, and documentation, then evaluated using descriptive statistics and qualitative techniques. The intervention proved highly effective; student motivation climbed from 71% (Cycle I) to 85% (Cycle II), and achievement proficiency rose from 62.50% to 82.14%. Ultimately, the combination of PBL and monopoly media significantly bolsters fifth-grade student achievement and motivation in Pancasila Education.
Co-Authors Muslim, Aji Heru Tri Lestira Putri Warganegara