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All Journal E-JRM Jurnal Pengabdian Masyarakat
Amanda, Dita
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Other

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Promosi Kesehatan Menjaga Kesehatan Ibu Hamil Melalui Upaya Konsumsi Vitamin Yang Tepat Amanda, Dita; Kustriyani, Anung; Lestari, Ima Fitria; Wiarsini, Ni Kadek Mei; Maulidia
Jurnal Pengabdian Masyarakat (JUDIMAS) Vol. 3 No. 1 (2025)
Publisher : Pusat Penelitian dan Pengabdian Masyarakat STIKes Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54832/judimas.v3i1.375

Abstract

Malnutrition are causes of stunting. Even though the number of stunting in Indonesia has decreased, efforts are still needed to increase public awareness, especially pregnant women. This is done so that babies born can avoid stunting. The aim of this community service activity is to provide information regarding the correct consumption of vitamins during pregnancy as an effort to prevent stunting. The methods used are video screening, counseling and providing health promotion media in the form of paper fans. Pregnant women also do pre-test and post-test questions. This community service activity was attended by 10 pregnant women from Posbindu Kemiren Village. The result of community service activities is that pregnant women receive information regarding the types of vitamins consumed during pregnancy and vitamin deficiencies in pregnant women. There was an increase in pregnant women who answered all post test questions correctly (10 respondents) compared to the pre test (6 respondents).
Pengaruh Green Product Knowledge, Lifestyle, Hedonic Shopping Motivation, Environmental Awareness Terhadap Brand Loyalty (Studi Kasus pada Pengguna The Body Shop di Kota Malang) Amanda, Dita; Rizal, Mohammad; Mahardani, Ahmad Subhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine whether the influence of green product knowledge, lifestyle, hedonic shopping motivation and environmental awareness on brand loyalty in users of The Body Shop in Malang City. This type of research is explanatory research using a quantitative approach. The population in this study were users of The Body Shop in Malang City who had purchased The Body Shop products. The sample used was 95 respondents. The data collection technique used a questionnaire. Data analysis using validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression analysis, F test (simultaneous), t test (partial), and the coefficient of determination (adjusted R2), through SPSS 25 tools. The results showed that the green product knowledge variable partially influenced brand loyalty. Lifestyle variables partially affect brand loyalty. Hedonic shopping motivation variable partially affects brand loyalty. The enviromental awareness variable partially affects brand loyalty. Green product knowledge, lifestyle, hedonic shopping motivation and enviromental awareness variables simultaneously affect brand loyalty.  Keywords: Green Product Knowledge, Lifestyle, Hedonic Shopping Motivation, Environmental Awareness, Brand Loyalty
Co-Authors Kustriyani, Anung Lestari, Ima Fitria Mahardani, Ahmad Subhan Maulidia Mohammad Rizal, Mohammad Wiarsini, Ni Kadek Mei