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All Journal JEBD PENG: Jurnal Ekonomi dan Manajemen
Mila Salbiyah
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Economics, Econometrics & Finance Engineering

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Analisis Studi Kelayakan Bisnis Pada Usaha Kedai DimsumKu Mila Salbiyah; Farhan Mukti Mutakin; Rafli Maulana Yusuf; Perwito, Perwito
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the feasibility of the dimsum business with a comprehensive approach, including legal aspects, market and marketing aspects, technical aspects, management and organizational aspects, and financial aspects. In terms of market and marketing, this study identifies target segments, effective marketing strategies, and competitor analysis to determine the optimal market position. The technical aspects include the selection of strategic locations, the necessary facilities, and efficient production processes to ensure product quality. On the management and organizational side, this research discusses the organizational structure, the role of human resources, and the management system needed to support store operations. Finally, financial analysis is carried out to compile income and expense projections, calculate break-even points, and explore potential sources of financing. The results of this analysis show that the dimsum shop business has good potential to grow and provide profits, as long as it is managed properly and takes into account all aspects that have been analyzed
Penerapan Manajemen Strategis dalam Meningkatkan Daya Saing UMKM: Studi Kasus Cireng Seuhah Panyileukan Pina Aulia M; Syahla Mutia Aini; Mila Salbiyah; Asep Saepuloh; Fajar Yunawwirudin; Siti Mardiana
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): September: Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/hgs97975

Abstract

This study aims to analyze the implementation of strategic management to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) through a case study of Cireng Seuhah Panyilekann, a local business specializing in traditional Sundanese snack food, cireng (fried tapioca cake). Despite its potential market, this MSME faces challenges related to product quality, distribution, and promotion. This research employs a qualitative approach using a case study method, interviews, and direct observation of the business owners and consumers. The findings reveal that product differentiation strategy, along with a strong focus on quality and innovation in flavor varieties, plays a key role in improving competitiveness. Additionally, effective marketing management through social media and partnerships with distribution agents significantly contribute to market expansion and product visibility. By implementing the right strategies, Cireng Seuhah Panyilekann has successfully improved its position in the local market and strengthened customer loyalty.
Strategi Ekspor Produk UMKM ke Pasar Internasional Dzilla Khoerunnisa; Layalia Auliaur Rahman; Mila Salbiyah; Pina Aulia Maharani; Syahla Mutia Aini
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/5md2t657

Abstract

Exporting is a crucial strategy for expanding market reach and enhancing the competitiveness of MSME products in the international arena. This study examines the export strategy implemented by Sahabat Putra Snack, a tempe chips producer from Bandung, in its effort to enter the Malaysian market. Using a qualitative descriptive method with a case study approach, the findings indicate that export success is driven not only by product quality but also by effective promotional strategies, intercultural communication, and the utilization of social media as an international marketing tool. Through the X platform (Twitter), the business successfully reached Malaysian consumers, promoted its products, and built trust through direct communication in English. Furthermore, efficient logistics, including affordable shipping services and secure packaging, supported the delivery process. This study provides a practical illustration that with digital and collaborative approaches, Indonesian MSMEs can independently and sustainably compete in global markets.
Co-Authors Asep Saepuloh Dzilla Khoerunnisa Fajar Yunawwirudin Farhan Mukti Mutakin Layalia Auliaur Rahman Perwito, Perwito Pina Aulia M Pina Aulia Maharani Rafli Maulana Yusuf Siti Mardiana Syahla Mutia Aini