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All Journal Safari : Jurnal Pengabdian Masyarakat Indonesia Master Manajemen PENG: Jurnal Ekonomi dan Manajemen Jurnal Manajemen Bisnis Digital Terkini
Dzilla Khoerunnisa
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Other

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Analisis Studi Kelayakan Bisnis pada Usaha Es Teh “Teh Kaling” Dzilla Khoerunnisa; Wahidah Nazmi Lailia; Aufa Zulfikar Maulana; Perwito Perwito
MASMAN Master Manajemen Vol. 3 No. 1 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i1.726

Abstract

“Teh Kaling” is a drink that combines the iconic taste of tea with kolang kaling topping. Kolang kaling is processed from half ripe palm fruit that has been burned of boiled. Apart from creating viable business results in terms of management, marketing, financial, operational and environmental impact aspects. The research was also carried out to show that kolang kaling can be used as a main topping in tea drinks. The data obtained comes from market surveys and interviews with potential consumers. This business has high prospects, considering that kolang kaling has high nutritional value and is unique in combining it with fresh tea drink.
Analisis Lingkungan Internal dan Eksternal untuk Perencanaan Strategi Bisnis: Studi Kasus pada UMKM Cimol Bojot Aa Panyileukan Dzilla Khoerunnisa; Rosiana Dewi; Layalia Auliaur Rahman; Ahmad Zhofaro Jawharul Fadl; Noval Wijaya; Siti Mardiana
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 3 (2025): Juli : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i3.645

Abstract

Micro, Small, and Medium Enterprises (SMEs) play an important role in the economy, including in the growing culinary sector. Cimol Bojot Aa, a culinary business focusing on selling cimol snacks, operates in a highly competitive market. This study aims to analyze the internal and external environments influencing the business strategy of the SME Cimol Bojot Aa. The methodology used includes SWOT and TOWS analysis, combining internal and external factor analysis to formulate business development strategies. Data were collected through interviews with the business owner, direct observation, and related document studies. The results show that Cimol Bojot Aa has strengths in unique products and competitive pricing, but faces challenges in marketing and financial management. Based on these findings, it is recommended that the business focus on strengthening digital marketing strategies and improving financial management for sustainable growth. This study provides practical recommendations for SME owners in planning adaptive and competitive business strategies in the culinary market.
Strategi Ekspor Produk UMKM ke Pasar Internasional Dzilla Khoerunnisa; Layalia Auliaur Rahman; Mila Salbiyah; Pina Aulia Maharani; Syahla Mutia Aini
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/5md2t657

Abstract

Exporting is a crucial strategy for expanding market reach and enhancing the competitiveness of MSME products in the international arena. This study examines the export strategy implemented by Sahabat Putra Snack, a tempe chips producer from Bandung, in its effort to enter the Malaysian market. Using a qualitative descriptive method with a case study approach, the findings indicate that export success is driven not only by product quality but also by effective promotional strategies, intercultural communication, and the utilization of social media as an international marketing tool. Through the X platform (Twitter), the business successfully reached Malaysian consumers, promoted its products, and built trust through direct communication in English. Furthermore, efficient logistics, including affordable shipping services and secure packaging, supported the delivery process. This study provides a practical illustration that with digital and collaborative approaches, Indonesian MSMEs can independently and sustainably compete in global markets.
Pemberdayaan UMKM Desa Cihampelas melalui Edukasi dan Pelatihan Pemasaran Digital Dzilla Khoerunnisa; Annisaa' Siti Shalihah; Fajar Sidik; Widad Ristia Zulkha; Charolina Charolina; Syifa Utami Asrianty; Deni Nugraha; Kayla Salsabilla; Putri Marshanda; Teguh Mulya Sandi; Yudi Daryadi
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 5 No. 4 (2025): Oktober : SAFARI :Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v5i4.3228

Abstract

Empowering micro, small, and medium enterprises (MSMEs) through digital marketing training is one of the tangible contributions made by community service students (KKN) in Cihampelas Village. This program was designed to address the challenges faced by small business owners in promoting their products in the digital era. The main activities included providing education on digital marketing strategies, designing business logos that represent product identity, and assisting in branding so that MSMEs can adapt to technological developments. In addition, students offered technical guidance on the use of social media platforms such as Instagram, Facebook, and WhatsApp Business as effective promotional tools. Special assistance was also provided to introduce the use of Google Maps, enabling local businesses to become more visible and easily accessible to potential customers. Through an interactive approach, the training emphasized not only theoretical knowledge but also hands-on practice that participants could directly apply to their businesses. The outcomes of the program revealed improvements in digital literacy, greater awareness of the importance of business identity, and enhanced skills in utilizing digital platforms for promotion. Participants’ enthusiasm was evident through their active involvement in discussions and practice sessions, indicating that the need for digital skills among MSMEs is very high. Although there were still some limitations in technical mastery, this program successfully created a positive impact and opened opportunities for sustainable development of MSMEs in Cihampelas Village. It is expected that, after the program, local entrepreneurs will continue to develop their digital skills, allowing them to compete and expand their market reach in an increasingly competitive global environment.
Co-Authors Ahmad Zhofaro Jawharul Fadl Annisaa' Siti Shalihah Aufa Zulfikar Maulana Charolina Charolina Deni Nugraha fajar sidik Kayla Salsabilla Layalia Auliaur Rahman Mila Salbiyah Noval Wijaya Perwito Perwito Pina Aulia Maharani Putri Marshanda Rosiana Dewi Siti Mardiana Syahla Mutia Aini Syifa Utami Asrianty Teguh Mulya Sandi Wahidah Nazmi Lailia Widad Ristia Zulkha Yudi Daryadi