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All Journal Jurnal Masyarakat Indonesia Jurnal Multidisiplin Sahombu
Tiurlina Hasmawati Sihite , Tiurlina
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Arts Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice

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The Influence of Community Readiness on the Level of Digital Population Identity (DPI) Activation in Sibolga City Hasibuan, Nur’ainun; Tiurlina Hasmawati Sihite , Tiurlina; Fitryany Daulay , Fitryany; Delita Sihotang, Delita; Hendra Saputra, Hendra
Jurnal Multidisiplin Sahombu Vol. 5 No. 02 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital Population Identity (IKD) is one of the innovative programs initiated by the Ministry of Home Affairs in order to digitize population administration services. This program aims to make it easier for the public to access population identity digitally, replacing or complementing the use of physical documents such as Electronic Population Cards (KTP-el) with technology-based applications. IKD is expected to increase service efficiency, provide convenience for the public, and create a more modern and integrated population administration. Based on the Sibolga City Population Administration Implementation Report for November 2024, it was recorded that as of November, 70,404 residents of Sibolga City had recorded their KTP-el and 4,777 people or 6.78% had activated IKD. This figure is still very small when compared to the national target of 25% which was then increased again to 30% or 21,121 people. This study uses a qualitative method. This study uses a single case study method to provide an in-depth picture of the readiness of the Sibolga City community to activate IKD and can also provide detailed and contextual information about the phenomenon being studied. Based on interviews with informants who came to the Dukcapil Office, they had not received sufficient information about IKD, there was no socialization to the community even though the Dukcapil Office had conveyed information related to IKD to the Head of the Environment throughout Sibolga City, but the information was not forwarded to the community. Even so, the IKD application was not immediately accepted by many people. In fact, the IKD application was flooded with criticism from various parties. Overall, the IKD application still often experiences errors and fails to access many times. This was expressed by the community and officers, both in the service and officers in the field who had tried to use the IKD application.
Edukasi dan Pendampingan UMKM Tempe Kuning Dalam Penerapan Strategi Pemasaran Berbasis Digital di Kelurahan Pinang Sori Riwayani; Tiurlina Hasmawati Sihite , Tiurlina; Anna Basriyani , Anna; Yusi Tri Utari Panggabean, Yusi; Hesty Amelia Gultom, Hesty
Jurnal Masyarakat Indonesia (Jumas) Vol. 4 No. 02 (2025): Jurnal Masyarakat Indonesia (Jumas)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jumas.v4i01.261

Abstract

Edukasi dan Pendampingan UMKM Tempe Kuning Dalam Penerapan Strategi Pemasaran Berbasis Digital di Kelurahan Pinang Sori merupakan Kegiatan pendampingan Mitra Pengabdian kepada Masyarakat , dimana Kegiatan ini bertujuan untuk meningkatkan kapasitas pelaku UMKM Tempe Kuning dalam merumuskan 1.) Meningkatkan pemahaman pelaku UMKM Tempe Kuning tentang pentingnya strategi pemasaran dalam mengembangkan usaha.2)Membekali pelaku UMKM dengan keterampilan pemasaran digital, seperti penggunaan media sosial dan e-commerce. 3) Membantu pelaku UMKM dalam membangun identitas merek (branding) dan mendesain kemasan produk yang menarik. 4.) Mendorong pelaku UMKM untuk menerapkan strategi pemasaran secara konsisten guna memperluas jangkauan pasar dan meningkatkan daya saing produk lokal. Pendampingan dilakukan melalui pendekatan edukatif yang meliputi pelatihan pemasaran digital, pengemasan produk, serta pembuatan identitas merek (branding). Metode yang digunakan meliputi observasi, wawancara, pelatihan langsung, dan evaluasi berkala terhadap perkembangan usaha. Hasil kegiatan menunjukkan adanya peningkatan pemahaman pelaku UMKM terhadap pentingnya strategi pemasaran serta implementasi langsung dalam bentuk penggunaan media sosial, desain kemasan yang menarik, dan penyusunan rencana promosi. Program ini menunjukkan bahwa edukasi dan pendampingan berkelanjutan berperan penting dalam mendorong kemajuan UMKM lokal khususnya Masyarakat di Kelurahan Pinang Sori .
Co-Authors Anna Basriyani Fitryany Daulay , Fitryany Hasibuan, Nur’ainun Hendra Saputra, Hendra Hesty Amelia Gultom, Hesty Riwayani Sihotang, Delita Yusi Tri Utari Panggabean, Yusi